Consumer and Market Insights: Savory Snacks in India

Published: September 2016
No. of Pages: 165


Consumer and Market Insights: Savory Snacks Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

  • The Savory Snacks market in India is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015
  • The Ethnic/Traditional Snacks category has the highest volume share in the overall Savory Snacks market
  • Convenience Stores is the leading distribution channel in the Indian Food market
  • The Nuts and Seeds category had the highest private label penetration in 2015


Consumer and Market Insights: Savory Snacks Market in India identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

  • Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes over 2009-2019 for the UK, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
  • The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and India-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies Mentioned

  • Pepsico Inc.
  • Balaji Foods
  • Pratapp Snacks
  • ITC Ltd.
  • Parle Products
  • Haldiram's Group
  • Swati Dry Fruits
  • Lion Dates Impex Pvt Ltd.
  • Delinut Cashews
  • Tong Garden Co. Ltd.
  • Kirkland Family Foods LLC
  • Jabsons Foods
  • Western India Cashew Company Pvt Ltd.
  • ConAgra Foods Inc.
  • Venkataramana Food Specialities Ltd.
  • Lamba Food Products

Published By: Canadean
Product Code: Canadean12381

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