TrendSights Analysis: Social Responsibility; Understanding the issues and impacts of socially responsible consumption

Published: September 2016
No. of Pages: 39
Single User License: US $ 3450
Corporate User License: US $ 10350


Social Responsibility has been a growing trend in the FMCG market in recent years as manufacturers, suppliers, brands, and consumers strive to limit the negative economic, social, and political effects caused by their actions. It is increasingly driven by consumer demand for brands that "the right thing" and their desire to live a more ethical lifestyle that they believe benefits their personal wellbeing. As a result, brands have been trying to reposition themselves and their products as more ethical to appeal to discerning consumers that want high-quality FMCG goods that are more responsible to the environment, workers, and communities. This is especially influential for the food, non-alcoholic drinks, alcoholic drinks, personal care, and pet care categories.

Key Findings

  • Women are the gender most influenced by this trend: 62% of global female consumers find products with ethical attributes appealing.
  • The key age group for this trend is 18-34 year olds, with 61% of them finding these products appealing.
  • 21% of global consumers believe that food with ethical credentials is better quality and more premium than non-ethical alternatives.
  • 70% of Latin American consumers have favorable perceptions of products with ethical claims, compared to 49% of North Americans.


"TrendSights Analysis: Social Responsibility" provides insight into how brands and consumers are placing more emphasis on ethics to benefit brands, consumers, and workers throughout the supply chain. Brands can use this trend to grow sales by positioning themselves as the solution to consumers who want luxurious, high-quality products that positively impacts the communities they operate in throughout the world.

Your key questions answered:

  • How relevant is Social Responsibility to my market?
  • What does Social Responsibility mean to my category?
  • What trends are driving and limiting Social Responsibility consumption?
  • Which Social Responsibility opportunities should I target?

Reasons To Buy

  • Understand which audiences, categories, and products are most affected by the Social Responsibility trend.
  • Compare the presence of this trend in each industry across the FMCG space and learn what the key opportunities are.
  • See the actions of brands trying to target the best Social Responsibility opportunities and the results that they have seen.

Companies Mentioned

  • Heineken
  • Dongguan Yidong Food Company
  • Colgate
  • The Co-Operative
  • Metcalfe
  • 9 Bar Super Seeds
  • Goodbite's
  • Farm to Girl
  • Akamuti
  • Mary Kay Beauty
  • Soy
  • Just Bee
  • Buko
  • Shmaltz Brewing
  • Social Enjoyments
  • Reynolds American
  • Royal Canin
  • Splendid

Published By: GlobalData
Product Code: Canadean12378

Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:


  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest:

We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy