Travel and Tourism in Kenya to 2020

Published: September 2016
No. of Pages: 64
    ReportsandReports

Summary

Kenya's inbound tourism market continued to contract in 2015 in the wake of security concerns caused by Al-Shabaab, a jihadi group based in neighboring Somalia. Due to this, western countries such as France have issued warnings to their nationals against traveling to Kenya. Although the UK has lifted its warning against going to some areas of Kenya such as Mombasa, Canadean expects international arrivals to decline until 2018 as other key source markets, such as the US, have not yet removed travel restrictions.

Key Findings

  • Keeping in view that China is one of the key source and destination markets for Kenya, China Southern Airlines introduced a tri-weekly direct flight from Guangzhou, a port city northwest of Hong Kong on the Pearl River, to Kenya's capital Nairobi in August 2015. The direct flight is expected to boost tourism flows between the two countries
  • As the peak season for tourism began in August, Kenya has tightened up the security at beach resorts in Mombasa. Furthermore, Mombasa International Cultural Festival and Mombasa international show are also scheduled in August. More security officers have been deployed and patrolling has been increased

Synopsis

Canadean's report - Travel and Tourism in Kenya to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

  • Historic and forecast tourist volumes covering the entire Kenyan Travel and Tourism sector
  • Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
  • Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
  • Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Kenya's Travel and Tourism sector
  • Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
  • Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Companies Mentioned

  • Best Western International
  • Sentrim Hotels and Lodges
  • Sarova Hotels
  • Aberdare Safari Hotel Ltd
  • Intercontinental Hotel Group
  • Mada Hotels
  • Serena Hotels
  • Tsogo Sun
  • Golden Tulip
  • Swiss International Hotels and Resorts
  • Kenya Airways
  • Fly540
  • Ethiopian Airlines
  • Emirates
  • KLM Royal Dutch Airlines

Published By: GlobalData
Product Code: Canadean12376


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