Japan: Personal Hygiene/ Personal Care Industry Guide

Datamonitor's Japan: Personal Hygiene/ Personal Care Industry Guide is an essential resource for top-level data and analysis covering the Japan Personal Hygiene/ Personal Care industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Bath & Shower Products, Deodorants, Facial Care, Fragrances, Haircare, Hand & Body Care, Make-Up, Male Toiletries, Oral Hygiene, Personal Hygiene, Personal Products, Skincare and Suncare

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Bath & Shower Products, Deodorants, Facial Care, Fragrances, Haircare, Hand & Body Care, Make-Up, Male Toiletries, Oral Hygiene, Personal Hygiene, Personal Products, Skincare and Suncare

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Bath & Shower Products, Deodorants, Facial Care, Fragrances, Haircare, Hand & Body Care, Make-Up, Male Toiletries, Oral Hygiene, Personal Hygiene, Personal Products, Skincare and Suncare

Highlights

The Japanese bath & shower products market generated total revenues of $1.2 billion in 2009, representing a compound annual growth rate (CAGR) of 3.8% for the period spanning 2005-2009.

The Japanese deodorants market generated total revenues of $318.8 million in 2009, representing a compound annual growth rate (CAGR) of 2.9% for the period spanning 2005-2009.

The Japanese facial care market generated total revenues of $11 billion in 2009, representing a compound annual growth rate (CAGR) of 2.6% for the period spanning 2005-2009.

The Japanese fragrances market generated total revenues of $989.6 million in 2009, representing a compound annual rate of change (CARC) of -2.2% for the period spanning 2005-2009.

The Japanese haircare market generated total revenues of $4.9 billion in 2009, representing a compound annual growth rate (CAGR) of 1.2% for the period spanning 2005-2009.

The Japanese hand & body care market generated total revenues of $5.1 billion in 2009, representing a compound annual growth rate (CAGR) of 3.4% for the period spanning 2005-2009.

The Japanese make-up market generated total revenues of $4.3 billion in 2009, representing a compound annual growth rate (CAGR) of 1.7% for the period spanning 2005-2009.

The Japanese male toiletries market generated total revenues of $976.3 million in 2009, representing a compound annual growth rate (CAGR) of 4% for the period spanning 2005-2009.

The Japanese oral hygiene market generated total revenues of $2.7 billion in 2009, representing a compound annual growth rate (CAGR) of 1.7% for the period spanning 2005-2009.

The Japanese personal hygiene market generated total revenues of $2.7 billion in 2009, representing a compound annual growth rate (CAGR) of 2.2% for the period spanning 2005-2009.

The Japanese personal products market generated total revenues of $49.6 billion in 2009, representing a compound annual growth rate (CAGR) of 2% for the period spanning 2005-2009.

The Japanese skincare market generated total revenues of $16.9 billion in 2009, representing a compound annual growth rate (CAGR) of 2.8% for the period spanning 2005-2009.

The Japanese suncare market generated total revenues of $546.6 million in 2009, representing a compound annual growth rate (CAGR) of 2.7% for the period spanning 2005-2009.

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TABLE OF CONTENTS
BATH & SHOWER PRODUCTS IN JAPAN 18
Market Overview 18
Market Value 20
Market Volume 21
Market Segmentation I 22
Market Segmentation II 23
Market Share 24
Five Forces Analysis 25
Market Distribution 32
Market Forecasts 33
DEODORANTS IN JAPAN 37
Market Overview 37
Market Value 39
Market Volume 40
Market Segmentation I 41
Market Segmentation II 42
Market Share 43
Five Forces Analysis 44
Market Distribution 51
Market Forecasts 52
FACIAL CARE IN JAPAN 56
Market Overview 56
Market Value 58
Market Volume 59
Market Segmentation I 60
Market Segmentation II 61
Market Share 62
Five Forces Analysis 63
Market Distribution 70
Market Forecasts 71
FRAGRANCES IN JAPAN 75
Market Overview 75
Market Value 77
Market Volume 78
Market Segmentation I 79
Market Segmentation II 80
Market Share 81
Five Forces Analysis 82
Market Distribution 90
Market Forecasts 91
HAIRCARE IN JAPAN 95
Market Overview 95
Market Value 97
Market Volume 98
Market Segmentation I 99
Market Segmentation II 100
Market Share 101
Five Forces Analysis 102
Market Distribution 108
Market Forecasts 109
HAND & BODY CARE IN JAPAN 113
Market Overview 113
Market Value 115
Market Volume 116
Market Segmentation I 117
Market Segmentation II 118
Market Share 119
Five Forces Analysis 120
Market Distribution 126
Market Forecasts 127
MAKE-UP IN JAPAN 131
Market Overview 131
Market Value 133
Market Volume 134
Market Segmentation I 135
Market Segmentation II 136
Market Share 137
Five Forces Analysis 138
Market Distribution 146
Market Forecasts 147
MALE TOILETRIES IN JAPAN 151
Market Overview 151
Market Value 153
Market Volume 154
Market Segmentation I 155
Market Segmentation II 156
Market Share 157
Five Forces Analysis 158
Market Distribution 165
Market Forecasts 166
ORAL HYGIENE IN JAPAN 170
Market Overview 170
Market Value 172
Market Volume 173
Market Segmentation I 174
Market Segmentation II 175
Market Share 176
Five Forces Analysis 177
Market Distribution 184
Market Forecasts 185
PERSONAL HYGIENE IN JAPAN 189
Market Overview 189
Market Value 191
Market Volume 192
Market Segmentation I 193
Market Segmentation II 194
Market Share 195
Five Forces Analysis 196
Market Distribution 202
Market Forecasts 203
PERSONAL PRODUCTS IN JAPAN 207
Market Overview 207
Market Value 209
Market Segmentation I 210
Market Segmentation II 211
Market Share 212
Five Forces Analysis 213
Market Distribution 222
Market Forecasts 223
SKINCARE IN JAPAN 225
Market Overview 225
Market Value 227
Market Volume 228
Market Segmentation I 229
Market Segmentation II 230
Market Share 231
Five Forces Analysis 232
Market Distribution 238
Market Forecasts 239
SUNCARE IN JAPAN 243
Market Overview 243
Market Value 245
Market Volume 246
Market Segmentation I 247
Market Segmentation II 248
Market Share 249
Five Forces Analysis 250
Market Distribution 257
Market Forecasts 258
MACROECONOMIC INDICATORS 262
APPENDIX 264
Data Research Methodology 264
About Datamonitor 265
Disclaimer 265

LIST OF TABLES
Table 1: Japan bath & shower products market value: $ million, 2005–09 20
Table 2: Japan bath & shower products market volume: million units, 2005–09 21
Table 3: Japan bath & shower products market segmentation I:% share, by value, 2009 22
Table 4: Japan bath & shower products Market Segmentation II: % share, by value, 2009 23
Table 5: Japan bath & shower products market share: % share, by value, 2009 24
Table 6: Japan bath & shower products market distribution: % share, by value, 2009 32
Table 7: Japan bath & shower products market value forecast: $ million, 2009–14 33
Table 8: Japan bath & shower products market volume forecast: million units, 2009–14 35
Table 9: Japan deodorants market value: $ million, 2005–09(e) 39
Table 10: Japan deodorants market volume: million units, 2005–09(e) 40
Table 11: Japan deodorants market segmentation I:% share, by value, 2009(e) 41
Table 12: Japan deodorants Market Segmentation II: % share, by value, 2009(e) 42
Table 13: Japan deodorants market share: % share, by value, 2009(e) 43
Table 14: Japan deodorants market distribution: % share, by value, 2009(e) 51
Table 15: Japan deodorants market value forecast: $ million, 2009–14 52
Table 16: Japan deodorants market volume forecast: million units, 2009–14 54
Table 17: Japan facial care market value: $ million, 2005–09 58
Table 18: Japan facial care market volume: million units, 2005–09 59
Table 19: Japan facial care market segmentation I:% share, by value, 2009 60
Table 20: Japan facial care Market Segmentation II: % share, by value, 2009 61
Table 21: Japan facial care market share: % share, by value, 2009 62
Table 22: Japan facial care market distribution: % share, by value, 2009 70
Table 23: Japan facial care market value forecast: $ million, 2009–14 71
Table 24: Japan facial care market volume forecast: million units, 2009–14 73
Table 25: Japan fragrances market value: $ million, 2005–09 77
Table 26: Japan fragrances market volume: million units, 2005–09 78
Table 27: Japan fragrances market segmentation I:% share, by value, 2009 79
Table 28: Japan fragrances Market Segmentation II: % share, by value, 2009 80
Table 29: Japan fragrances market share: % share, by value, 2009 81
Table 30: Japan fragrances market distribution: % share, by value, 2009 90
Table 31: Japan fragrances market value forecast: $ million, 2009–14 91
Table 32: Japan fragrances market volume forecast: million units, 2009–14 93
Table 33: Japan haircare market value: $ million, 2005–09 97
Table 34: Japan haircare market volume: million units, 2005–09 98
Table 35: Japan haircare market segmentation I:% share, by value, 2009 99
Table 36: Japan haircare Market Segmentation II: % share, by value, 2009 100
Table 37: Japan haircare market share: % share, by value, 2009 101
Table 38: Japan haircare market distribution: % share, by value, 2009 108
Table 39: Japan haircare market value forecast: $ million, 2009–14 109
Table 40: Japan haircare market volume forecast: million units, 2009–14 111
Table 41: Japan hand & body care market value: $ million, 2005–09 115
Table 42: Japan hand & body care market volume: million units, 2005–09 116
Table 43: Japan hand & body care market segmentation I:% share, by value, 2009 117
Table 44: Japan hand & body care Market Segmentation II: % share, by value, 2009 118
Table 45: Japan hand & body care market share: % share, by value, 2009 119
Table 46: Japan hand & body care market distribution: % share, by value, 2009 126
Table 47: Japan hand & body care market value forecast: $ million, 2009–14 127
Table 48: Japan hand & body care market volume forecast: million units, 2009–14 129
Table 49: Japan make-up market value: $ million, 2005–09(e) 133
Table 50: Japan make–up market volume: million units, 2005–09(e) 134
Table 51: Japan make-up market segmentation I:% share, by value, 2009(e) 135
Table 52: Japan make-up Market Segmentation II: % share, by value, 2009(e) 136
Table 53: Japan make-up market share: % share, by value, 2009(e) 137
Table 54: Japan make-up market distribution: % share, by value, 2009(e) 146
Table 55: Japan make-up market value forecast: $ million, 2009–14 147
Table 56: Japan make–up market volume forecast: million units, 2009–14 149
Table 57: Japan male toiletries market value: $ million, 2005–09 153
Table 58: Japan male toiletries market volume: million units, 2005–09 154
Table 59: Japan male toiletries market segmentation I:% share, by value, 2009 155
Table 60: Japan male toiletries Market Segmentation II: % share, by value, 2009 156
Table 61: Japan male toiletries market share: % share, by value, 2009 157
Table 62: Japan male toiletries market distribution: % share, by value, 2009 165
Table 63: Japan male toiletries market value forecast: $ million, 2009–14 166
Table 64: Japan male toiletries market volume forecast: million units, 2009–14 168
Table 65: Japan oral hygiene market value: $ million, 2005–09 172
Table 66: Japan oral hygiene market volume: million units, 2005–09 173
Table 67: Japan oral hygiene market segmentation I:% share, by value, 2009 174
Table 68: Japan oral hygiene Market Segmentation II: % share, by value, 2009 175
Table 69: Japan oral hygiene market share: % share, by value, 2009 176
Table 70: Japan oral hygiene market distribution: % share, by value, 2009 184
Table 71: Japan oral hygiene market value forecast: $ million, 2009–14 185
Table 72: Japan oral hygiene market volume forecast: million units, 2009–14 187
Table 73: Japan personal hygiene market value: $ million, 2005–09(e) 191
Table 74: Japan personal hygiene market volume: million units, 2005–09(e) 192
Table 75: Japan personal hygiene market segmentation I:% share, by value, 2009(e) 193
Table 76: Japan personal hygiene Market Segmentation II: % share, by value, 2009(e) 194
Table 77: Japan personal hygiene market share: % share, by value, 2009(e) 195
Table 78: Japan personal hygiene market distribution: % share, by value, 2009(e) 202
Table 79: Japan personal hygiene market value forecast: $ million, 2009–14 203
Table 80: Japan personal hygiene market volume forecast: million units, 2009–14 205
Table 81: Japan personal products market value: $ million, 2005–09 209
Table 82: Japan personal products market segmentation I:% share, by value, 2009 210
Table 83: Japan personal products Market Segmentation II: % share, by value, 2009 211
Table 84: Japan personal products market share: % share, by value, 2009 212
Table 85: Japan personal products market distribution: % share, by value, 2009 222
Table 86: Japan personal products market value forecast: $ million, 2009–14 223
Table 87: Japan skincare market value: $ million, 2005–09 227
Table 88: Japan skincare market volume: million units, 2005–09 228
Table 89: Japan skincare market segmentation I:% share, by value, 2009 229
Table 90: Japan skincare Market Segmentation II: % share, by value, 2009 230
Table 91: Japan skincare market share: % share, by value, 2009 231
Table 92: Japan skincare market distribution: % share, by value, 2009 238
Table 93: Japan skincare market value forecast: $ million, 2009–14 239
Table 94: Japan skincare market volume forecast: million units, 2009–14 241
Table 95: Japan suncare market value: $ million, 2005–09 245
Table 96: Japan suncare market volume: million units, 2005–09 246
Table 97: Japan suncare market segmentation I:% share, by value, 2009 247
Table 98: Japan suncare Market Segmentation II: % share, by value, 2009 248
Table 99: Japan suncare market share: % share, by value, 2009 249
Table 100: Japan suncare market distribution: % share, by value, 2009 257
Table 101: Japan suncare market value forecast: $ million, 2009–14 258
Table 102: Japan suncare market volume forecast: million units, 2009–14 260
Table 103: Japan size of population (million), 2005–09 262
Table 104: Japan gdp (constant 2000 prices, $ billion), 2005–09 262
Table 105: Japan gdp (current prices, $ billion), 2005–09 262
Table 106: Japan inflation, 2005–09 263
Table 107: Japan consumer price index (absolute), 2005–09 263
Table 108: Japan exchange rate, 2005–09 263

LIST OF FIGURES
Figure 1: Japan bath & shower products market value: $ million, 2005–09 20
Figure 2: Japan bath & shower products market volume: million units, 2005–09 21
Figure 3: Japan bath & shower products market segmentation I:% share, by value, 2009 22
Figure 4: Japan bath & shower products Market Segmentation II: % share, by value, 2009 23
Figure 5: Japan bath & shower products market share: % share, by value, 2009 24
Figure 6: Forces driving competition in the bath & shower products market in Japan, 2009 25
Figure 7: Drivers of buyer power in the bath & shower products market in Japan, 2009 27
Figure 8: Drivers of supplier power in the bath & shower products market in Japan, 2009 28
Figure 9: Factors influencing the likelihood of new entrants in the bath & shower products market in Japan, 2009 29
Figure 10: Factors influencing the threat of substitutes in the bath & shower products market in Japan, 2009 30
Figure 11: Drivers of degree of rivalry in the bath & shower products market in Japan, 2009 31
Figure 12: Japan bath & shower products market distribution: % share, by value, 2009 32
Figure 13: Japan bath & shower products market value forecast: $ million, 2009–14 34
Figure 14: Japan bath & shower products market volume forecast: million units, 2009–14 36
Figure 15: Japan deodorants market value: $ million, 2005–09(e) 39
Figure 16: Japan deodorants market volume: million units, 2005–09(e) 40
Figure 17: Japan deodorants market segmentation I:% share, by value, 2009(e) 41
Figure 18: Japan deodorants Market Segmentation II: % share, by value, 2009(e) 42
Figure 19: Japan deodorants market share: % share, by value, 2009(e) 43
Figure 20: Forces driving competition in the deodorants market in Japan, 2009 44
Figure 21: Drivers of buyer power in the deodorants market in Japan, 2009 46
Figure 22: Drivers of supplier power in the deodorants market in Japan, 2009 47
Figure 23: Factors influencing the likelihood of new entrants in the deodorants market in Japan, 2009 48
Figure 24: Factors influencing the threat of substitutes in the deodorants market in Japan, 2009 49
Figure 25: Drivers of degree of rivalry in the deodorants market in Japan, 2009 50
Figure 26: Japan deodorants market distribution: % share, by value, 2009(e) 51
Figure 27: Japan deodorants market value forecast: $ million, 2009–14 53
Figure 28: Japan deodorants market volume forecast: million units, 2009–14 55
Figure 29: Japan facial care market value: $ million, 2005–09 58
Figure 30: Japan facial care market volume: million units, 2005–09 59
Figure 31: Japan facial care market segmentation I:% share, by value, 2009 60
Figure 32: Japan facial care Market Segmentation II: % share, by value, 2009 61
Figure 33: Japan facial care market share: % share, by value, 2009 62
Figure 34: Forces driving competition in the facial care market in Japan, 2009 63
Figure 35: Drivers of buyer power in the facial care market in Japan, 2009 65
Figure 36: Drivers of supplier power in the facial care market in Japan, 2009 66
Figure 37: Factors influencing the likelihood of new entrants in the facial care market in Japan, 2009 67
Figure 38: Factors influencing the threat of substitutes in the facial care market in Japan, 2009 68
Figure 39: Drivers of degree of rivalry in the facial care market in Japan, 2009 69
Figure 40: Japan facial care market distribution: % share, by value, 2009 70
Figure 41: Japan facial care market value forecast: $ million, 2009–14 72
Figure 42: Japan facial care market volume forecast: million units, 2009–14 74
Figure 43: Japan fragrances market value: $ million, 2005–09 77
Figure 44: Japan fragrances market volume: million units, 2005–09 78
Figure 45: Japan fragrances market segmentation I:% share, by value, 2009 79
Figure 46: Japan fragrances Market Segmentation II: % share, by value, 2009 80
Figure 47: Japan fragrances market share: % share, by value, 2009 81
Figure 48: Forces driving competition in the fragrances market in Japan, 2009 82
Figure 49: Drivers of buyer power in the fragrances market in Japan, 2009 84
Figure 50: Drivers of supplier power in the fragrances market in Japan, 2009 85
Figure 51: Factors influencing the likelihood of new entrants in the fragrances market in Japan, 2009 86
Figure 52: Factors influencing the threat of substitutes in the fragrances market in Japan, 2009 88
Figure 53: Drivers of degree of rivalry in the fragrances market in Japan, 2009 89
Figure 54: Japan fragrances market distribution: % share, by value, 2009 90
Figure 55: Japan fragrances market value forecast: $ million, 2009–14 92
Figure 56: Japan fragrances market volume forecast: million units, 2009–14 94
Figure 57: Japan haircare market value: $ million, 2005–09 97
Figure 58: Japan haircare market volume: million units, 2005–09 98
Figure 59: Japan haircare market segmentation I:% share, by value, 2009 99
Figure 60: Japan haircare Market Segmentation II: % share, by value, 2009 100
Figure 61: Japan haircare market share: % share, by value, 2009 101
Figure 62: Forces driving competition in the haircare market in Japan, 2009 102
Figure 63: Drivers of buyer power in the haircare market in Japan, 2009 103
Figure 64: Drivers of supplier power in the haircare market in Japan, 2009 104
Figure 65: Factors influencing the likelihood of new entrants in the haircare market in Japan, 2009 105
Figure 66: Factors influencing the threat of substitutes in the haircare market in Japan, 2009 106
Figure 67: Drivers of degree of rivalry in the haircare market in Japan, 2009 107
Figure 68: Japan haircare market distribution: % share, by value, 2009 108
Figure 69: Japan haircare market value forecast: $ million, 2009–14 110
Figure 70: Japan haircare market volume forecast: million units, 2009–14 112
Figure 71: Japan hand & body care market value: $ million, 2005–09 115
Figure 72: Japan hand & body care market volume: million units, 2005–09 116
Figure 73: Japan hand & body care market segmentation I:% share, by value, 2009 117
Figure 74: Japan hand & body care Market Segmentation II: % share, by value, 2009 118
Figure 75: Japan hand & body care market share: % share, by value, 2009 119
Figure 76: Forces driving competition in the hand & body care market in Japan, 2009 120
Figure 77: Drivers of buyer power in the hand & body care market in Japan, 2009 121
Figure 78: Drivers of supplier power in the hand & body care market in Japan, 2009 122
Figure 79: Factors influencing the likelihood of new entrants in the hand & body care market in Japan, 2009 123
Figure 80: Factors influencing the threat of substitutes in the hand & body care market in Japan, 2009 124
Figure 81: Drivers of degree of rivalry in the hand & body care market in Japan, 2009 125
Figure 82: Japan hand & body care market distribution: % share, by value, 2009 126
Figure 83: Japan hand & body care market value forecast: $ million, 2009–14 128
Figure 84: Japan hand & body care market volume forecast: million units, 2009–14 130
Figure 85: Japan make-up market value: $ million, 2005–09(e) 133
Figure 86: Japan make–up market volume: million units, 2005–09(e) 134
Figure 87: Japan make-up market segmentation I:% share, by value, 2009(e) 135
Figure 88: Japan make-up Market Segmentation II: % share, by value, 2009(e) 136
Figure 89: Japan make-up market share: % share, by value, 2009(e) 137
Figure 90: Forces driving competition in the make-up market in Japan, 2009 138
Figure 91: Drivers of buyer power in the make-up market in Japan, 2009 140
Figure 92: Drivers of supplier power in the make-up market in Japan, 2009 141
Figure 93: Factors influencing the likelihood of new entrants in the make-up market in Japan, 2009 142
Figure 94: Factors influencing the threat of substitutes in the make-up market in Japan, 2009 144
Figure 95: Drivers of degree of rivalry in the make-up market in Japan, 2009 145
Figure 96: Japan make-up market distribution: % share, by value, 2009(e) 146
Figure 97: Japan make-up market value forecast: $ million, 2009–14 148
Figure 98: Japan make–up market volume forecast: million units, 2009–14 150
Figure 99: Japan male toiletries market value: $ million, 2005–09 153
Figure 100: Japan male toiletries market volume: million units, 2005–09 154
Figure 101: Japan male toiletries market segmentation I:% share, by value, 2009 155
Figure 102: Japan male toiletries Market Segmentation II: % share, by value, 2009 156
Figure 103: Japan male toiletries market share: % share, by value, 2009 157
Figure 104: Forces driving competition in the male toiletries market in Japan, 2009 158
Figure 105: Drivers of buyer power in the male toiletries market in Japan, 2009 160
Figure 106: Drivers of supplier power in the male toiletries market in Japan, 2009 161
Figure 107: Factors influencing the likelihood of new entrants in the male toiletries market in Japan, 2009 162
Figure 108: Factors influencing the threat of substitutes in the male toiletries market in Japan, 2009 163
Figure 109: Drivers of degree of rivalry in the male toiletries market in Japan, 2009 164
Figure 110: Japan male toiletries market distribution: % share, by value, 2009 165
Figure 111: Japan male toiletries market value forecast: $ million, 2009–14 167
Figure 112: Japan male toiletries market volume forecast: million units, 2009–14 169
Figure 113: Japan oral hygiene market value: $ million, 2005–09 172
Figure 114: Japan oral hygiene market volume: million units, 2005–09 173
Figure 115: Japan oral hygiene market segmentation I:% share, by value, 2009 174
Figure 116: Japan oral hygiene Market Segmentation II: % share, by value, 2009 175
Figure 117: Japan oral hygiene market share: % share, by value, 2009 176
Figure 118: Forces driving competition in the oral hygiene market in Japan, 2009 177
Figure 119: Drivers of buyer power in the oral hygiene market in Japan, 2009 179
Figure 120: Drivers of supplier power in the oral hygiene market in Japan, 2009 180
Figure 121: Factors influencing the likelihood of new entrants in the oral hygiene market in Japan, 2009 181
Figure 122: Factors influencing the threat of substitutes in the oral hygiene market in Japan, 2009 182
Figure 123: Drivers of degree of rivalry in the oral hygiene market in Japan, 2009 183
Figure 124: Japan oral hygiene market distribution: % share, by value, 2009 184
Figure 125: Japan oral hygiene market value forecast: $ million, 2009–14 186
Figure 126: Japan oral hygiene market volume forecast: million units, 2009–14 188
Figure 127: Japan personal hygiene market value: $ million, 2005–09(e) 191
Figure 128: Japan personal hygiene market volume: million units, 2005–09(e) 192
Figure 129: Japan personal hygiene market segmentation I:% share, by value, 2009(e) 193
Figure 130: Japan personal hygiene Market Segmentation II: % share, by value, 2009(e) 194
Figure 131: Japan personal hygiene market share: % share, by value, 2009(e) 195
Figure 132: Forces driving competition in the personal hygiene market in Japan, 2009 196
Figure 133: Drivers of buyer power in the personal hygiene market in Japan, 2009 197
Figure 134: Drivers of supplier power in the personal hygiene market in Japan, 2009 198
Figure 135: Factors influencing the likelihood of new entrants in the personal hygiene market in Japan, 2009 199
Figure 136: Factors influencing the threat of substitutes in the personal hygiene market in Japan, 2009 200
Figure 137: Drivers of degree of rivalry in the personal hygiene market in Japan, 2009 201
Figure 138: Japan personal hygiene market distribution: % share, by value, 2009(e) 202
Figure 139: Japan personal hygiene market value forecast: $ million, 2009–14 204
Figure 140: Japan personal hygiene market volume forecast: million units, 2009–14 206
Figure 141: Japan personal products market value: $ million, 2005–09 209
Figure 142: Japan personal products market segmentation I:% share, by value, 2009 210
Figure 143: Japan personal products Market Segmentation II: % share, by value, 2009 211
Figure 144: Japan personal products market share: % share, by value, 2009 212
Figure 145: Forces driving competition in the personal products market in Japan, 2009 213
Figure 146: Drivers of buyer power in the personal products market in Japan, 2009 215
Figure 147: Drivers of supplier power in the personal products market in Japan, 2009 216
Figure 148: Factors influencing the likelihood of new entrants in the personal products market in Japan, 2009 218
Figure 149: Factors influencing the threat of substitutes in the personal products market in Japan, 2009 220
Figure 150: Drivers of degree of rivalry in the personal products market in Japan, 2009 221
Figure 151: Japan personal products market distribution: % share, by value, 2009 222
Figure 152: Japan personal products market value forecast: $ million, 2009–14 224
Figure 153: Japan skincare market value: $ million, 2005–09 227
Figure 154: Japan skincare market volume: million units, 2005–09 228
Figure 155: Japan skincare market segmentation I:% share, by value, 2009 229
Figure 156: Japan skincare Market Segmentation II: % share, by value, 2009 230
Figure 157: Japan skincare market share: % share, by value, 2009 231
Figure 158: Forces driving competition in the skincare market in Japan, 2009 232
Figure 159: Drivers of buyer power in the skincare market in Japan, 2009 233
Figure 160: Drivers of supplier power in the skincare market in Japan, 2009 234
Figure 161: Factors influencing the likelihood of new entrants in the skincare market in Japan, 2009 235
Figure 162: Factors influencing the threat of substitutes in the skincare market in Japan, 2009 236
Figure 163: Drivers of degree of rivalry in the skincare market in Japan, 2009 237
Figure 164: Japan skincare market distribution: % share, by value, 2009 238
Figure 165: Japan skincare market value forecast: $ million, 2009–14 240
Figure 166: Japan skincare market volume forecast: million units, 2009–14 242
Figure 167: Japan suncare market value: $ million, 2005–09 245
Figure 168: Japan suncare market volume: million units, 2005–09 246
Figure 169: Japan suncare market segmentation I:% share, by value, 2009 247
Figure 170: Japan suncare Market Segmentation II: % share, by value, 2009 248
Figure 171: Japan suncare market share: % share, by value, 2009 249
Figure 172: Forces driving competition in the suncare market in Japan, 2009 250
Figure 173: Drivers of buyer power in the suncare market in Japan, 2009 252
Figure 174: Drivers of supplier power in the suncare market in Japan, 2009 253
Figure 175: Factors influencing the likelihood of new entrants in the suncare market in Japan, 2009 254
Figure 176: Factors influencing the threat of substitutes in the suncare market in Japan, 2009 255
Figure 177: Drivers of degree of rivalry in the suncare market in Japan, 2009 256
Figure 178: Japan suncare market distribution: % share, by value, 2009 257
Figure 179: Japan suncare market value forecast: $ million, 2009–14 259
Figure 180: Japan suncare market volume forecast: million units, 2009–14 261