TABLE OF CONTENTS
DEODORANTS IN IRELAND 14
Market Overview 14
Market Value 16
Market Volume 17
Market Segmentation I 18
Market Share 19
Five Forces Analysis 20
Market Distribution 28
Market Forecasts 29
FACIAL CARE IN IRELAND 33
Market Overview 33
Market Value 35
Market Volume 36
Market Segmentation I 37
Market Share 38
Five Forces Analysis 39
Market Distribution 46
Market Forecasts 47
FRAGRANCES IN IRELAND 51
Market Overview 51
Market Value 53
Market Volume 54
Market Segmentation I 55
Market Share 56
Five Forces Analysis 57
Market Distribution 64
Market Forecasts 65
HAIRCARE IN IRELAND 69
Market Overview 69
Market Value 71
Market Volume 72
Market Segmentation I 73
Market Share 74
Five Forces Analysis 75
Market Distribution 81
Market Forecasts 82
HAND & BODY CARE IN IRELAND 86
Market Overview 86
Market Value 88
Market Volume 89
Market Segmentation I 90
Market Share 91
Five Forces Analysis 92
Market Distribution 99
Market Forecasts 100
MAKE-UP IN IRELAND 104
Market Overview 104
Market Value 106
Market Volume 107
Market Segmentation I 108
Market Share 109
Five Forces Analysis 110
Market Distribution 117
Market Forecasts 118
PERSONAL HYGIENE IN IRELAND 122
Market Overview 122
Market Value 124
Market Volume 125
Market Segmentation I 126
Market Share 127
Five Forces Analysis 128
Market Distribution 135
Market Forecasts 136
SKINCARE IN IRELAND 140
Market Overview 140
Market Value 142
Market Volume 143
Market Segmentation I 144
Market Share 145
Five Forces Analysis 146
Market Distribution 152
Market Forecasts 153
SOAP IN IRELAND 157
Market Overview 157
Market Value 159
Market Volume 160
Market Segmentation I 161
Market Share 162
Five Forces Analysis 163
Market Distribution 170
Market Forecasts 171
SUNCARE IN IRELAND 174
Market Overview 174
Market Value 176
Market Volume 177
Market Segmentation I 178
Market Share 179
Five Forces Analysis 180
Market Distribution 186
Market Forecasts 187
MACROECONOMIC INDICATORS 191
APPENDIX 193
Data Research Methodology 193
About Datamonitor 194
Disclaimer 194
LIST OF TABLES
Table 1: Ireland deodorants market value: $ million, 2005–09(e) 16
Table 2: Ireland deodorants market volume: million units, 2005–09(e) 17
Table 3: Ireland deodorants market segmentation I:% share, by value, 2009(e) 18
Table 4: Ireland deodorants market share: % share, by value, 2009(e) 19
Table 5: Ireland deodorants market distribution: % share, by value, 2009(e) 28
Table 6: Ireland deodorants market value forecast: $ million, 2009–14 29
Table 7: Ireland deodorants market volume forecast: million units, 2009–14 31
Table 8: Ireland facial care market value: $ million, 2005–09 35
Table 9: Ireland facial care market volume: million units, 2005–09 36
Table 10: Ireland facial care market segmentation I:% share, by value, 2009 37
Table 11: Ireland facial care market share: % share, by value, 2009 38
Table 12: Ireland facial care market distribution: % share, by value, 2009 46
Table 13: Ireland facial care market value forecast: $ million, 2009–14 47
Table 14: Ireland facial care market volume forecast: million units, 2009–14 49
Table 15: Ireland fragrances market value: $ million, 2005–09 53
Table 16: Ireland fragrances market volume: million units, 2005–09 54
Table 17: Ireland fragrances market segmentation I:% share, by value, 2009 55
Table 18: Ireland fragrances market share: % share, by value, 2009 56
Table 19: Ireland fragrances market distribution: % share, by value, 2009 64
Table 20: Ireland fragrances market value forecast: $ million, 2009–14 65
Table 21: Ireland fragrances market volume forecast: million units, 2009–14 67
Table 22: Ireland haircare market value: $ million, 2005–09 71
Table 23: Ireland haircare market volume: million units, 2005–09 72
Table 24: Ireland haircare market segmentation I:% share, by value, 2009 73
Table 25: Ireland haircare market share: % share, by value, 2009 74
Table 26: Ireland haircare market distribution: % share, by value, 2009 81
Table 27: Ireland haircare market value forecast: $ million, 2009–14 82
Table 28: Ireland haircare market volume forecast: million units, 2009–14 84
Table 29: Ireland hand & body care market value: $ million, 2005–09 88
Table 30: Ireland hand & body care market volume: million units, 2005–09 89
Table 31: Ireland hand & body care market segmentation I:% share, by value, 2009 90
Table 32: Ireland hand & body care market share: % share, by value, 2009 91
Table 33: Ireland hand & body care market distribution: % share, by value, 2009 99
Table 34: Ireland hand & body care market value forecast: $ million, 2009–14 100
Table 35: Ireland hand & body care market volume forecast: million units, 2009–14 102
Table 36: Ireland make-up market value: $ million, 2005–09(e) 106
Table 37: Ireland make–up market volume: million units, 2005–09(e) 107
Table 38: Ireland make-up market segmentation I:% share, by value, 2009(e) 108
Table 39: Ireland make-up market share: % share, by value, 2009(e) 109
Table 40: Ireland make-up market distribution: % share, by value, 2009(e) 117
Table 41: Ireland make-up market value forecast: $ million, 2009–14 118
Table 42: Ireland make–up market volume forecast: million units, 2009–14 120
Table 43: Ireland personal hygiene market value: $ million, 2005–09(e) 124
Table 44: Ireland personal hygiene market volume: million units, 2005–09(e) 125
Table 45: Ireland personal hygiene market segmentation I:% share, by value, 2009(e) 126
Table 46: Ireland personal hygiene market share: % share, by value, 2009(e) 127
Table 47: Ireland personal hygiene market distribution: % share, by value, 2009(e) 135
Table 48: Ireland personal hygiene market value forecast: $ million, 2009–14 136
Table 49: Ireland personal hygiene market volume forecast: million units, 2009–14 138
Table 50: Ireland skincare market value: $ million, 2005–09 142
Table 51: Ireland skincare market volume: million units, 2005–09 143
Table 52: Ireland skincare market segmentation I:% share, by value, 2009 144
Table 53: Ireland skincare market share: % share, by value, 2009 145
Table 54: Ireland skincare market distribution: % share, by value, 2009 152
Table 55: Ireland skincare market value forecast: $ million, 2009–14 153
Table 56: Ireland skincare market volume forecast: million units, 2009–14 155
Table 57: Ireland soap market value: $ million, 2005–09 159
Table 58: Ireland soap market volume: million units, 2005–09 160
Table 59: Ireland soap market segmentation I:% share, by value, 2009 161
Table 60: Ireland soap market share: % share, by value, 2009 162
Table 61: Ireland soap market distribution: % share, by value, 2009 170
Table 62: Ireland soap market value forecast: $ million, 2009–14 171
Table 63: Ireland soap market volume forecast: million units, 2009–14 172
Table 64: Ireland suncare market value: $ million, 2005–09 176
Table 65: Ireland suncare market volume: million units, 2005–09 177
Table 66: Ireland suncare market segmentation I:% share, by value, 2009 178
Table 67: Ireland suncare market share: % share, by value, 2009 179
Table 68: Ireland suncare market distribution: % share, by value, 2009 186
Table 69: Ireland suncare market value forecast: $ million, 2009–14 187
Table 70: Ireland suncare market volume forecast: million units, 2009–14 189
Table 71: Ireland size of population (million), 2005–09 191
Table 72: Ireland gdp (constant 2000 prices, $ billion), 2005–09 191
Table 73: Ireland gdp (current prices, $ billion), 2005–09 191
Table 74: Ireland inflation, 2005–09 192
Table 75: Ireland consumer price index (absolute), 2005–09 192
Table 76: Ireland exchange rate, 2005–09 192
LIST OF FIGURES
Figure 1: Ireland deodorants market value: $ million, 2005–09(e) 16
Figure 2: Ireland deodorants market volume: million units, 2005–09(e) 17
Figure 3: Ireland deodorants market segmentation I:% share, by value, 2009(e) 18
Figure 4: Ireland deodorants market share: % share, by value, 2009(e) 19
Figure 5: Forces driving competition in the deodorants market in Ireland, 2009 20
Figure 6: Drivers of buyer power in the deodorants market in Ireland, 2009 22
Figure 7: Drivers of supplier power in the deodorants market in Ireland, 2009 23
Figure 8: Factors influencing the likelihood of new entrants in the deodorants market in Ireland, 2009 24
Figure 9: Factors influencing the threat of substitutes in the deodorants market in Ireland, 2009 26
Figure 10: Drivers of degree of rivalry in the deodorants market in Ireland, 2009 27
Figure 11: Ireland deodorants market distribution: % share, by value, 2009(e) 28
Figure 12: Ireland deodorants market value forecast: $ million, 2009–14 30
Figure 13: Ireland deodorants market volume forecast: million units, 2009–14 32
Figure 14: Ireland facial care market value: $ million, 2005–09 35
Figure 15: Ireland facial care market volume: million units, 2005–09 36
Figure 16: Ireland facial care market segmentation I:% share, by value, 2009 37
Figure 17: Ireland facial care market share: % share, by value, 2009 38
Figure 18: Forces driving competition in the facial care market in Ireland, 2009 39
Figure 19: Drivers of buyer power in the facial care market in Ireland, 2009 41
Figure 20: Drivers of supplier power in the facial care market in Ireland, 2009 42
Figure 21: Factors influencing the likelihood of new entrants in the facial care market in Ireland, 2009 43
Figure 22: Factors influencing the threat of substitutes in the facial care market in Ireland, 2009 44
Figure 23: Drivers of degree of rivalry in the facial care market in Ireland, 2009 45
Figure 24: Ireland facial care market distribution: % share, by value, 2009 46
Figure 25: Ireland facial care market value forecast: $ million, 2009–14 48
Figure 26: Ireland facial care market volume forecast: million units, 2009–14 50
Figure 27: Ireland fragrances market value: $ million, 2005–09 53
Figure 28: Ireland fragrances market volume: million units, 2005–09 54
Figure 29: Ireland fragrances market segmentation I:% share, by value, 2009 55
Figure 30: Ireland fragrances market share: % share, by value, 2009 56
Figure 31: Forces driving competition in the fragrances market in Ireland, 2009 57
Figure 32: Drivers of buyer power in the fragrances market in Ireland, 2009 59
Figure 33: Drivers of supplier power in the fragrances market in Ireland, 2009 60
Figure 34: Factors influencing the likelihood of new entrants in the fragrances market in Ireland, 2009 61
Figure 35: Factors influencing the threat of substitutes in the fragrances market in Ireland, 2009 62
Figure 36: Drivers of degree of rivalry in the fragrances market in Ireland, 2009 63
Figure 37: Ireland fragrances market distribution: % share, by value, 2009 64
Figure 38: Ireland fragrances market value forecast: $ million, 2009–14 66
Figure 39: Ireland fragrances market volume forecast: million units, 2009–14 68
Figure 40: Ireland haircare market value: $ million, 2005–09 71
Figure 41: Ireland haircare market volume: million units, 2005–09 72
Figure 42: Ireland haircare market segmentation I:% share, by value, 2009 73
Figure 43: Ireland haircare market share: % share, by value, 2009 74
Figure 44: Forces driving competition in the haircare market in Ireland, 2009 75
Figure 45: Drivers of buyer power in the haircare market in Ireland, 2009 76
Figure 46: Drivers of supplier power in the haircare market in Ireland, 2009 77
Figure 47: Factors influencing the likelihood of new entrants in the haircare market in Ireland, 2009 78
Figure 48: Factors influencing the threat of substitutes in the haircare market in Ireland, 2009 79
Figure 49: Drivers of degree of rivalry in the haircare market in Ireland, 2009 80
Figure 50: Ireland haircare market distribution: % share, by value, 2009 81
Figure 51: Ireland haircare market value forecast: $ million, 2009–14 83
Figure 52: Ireland haircare market volume forecast: million units, 2009–14 85
Figure 53: Ireland hand & body care market value: $ million, 2005–09 88
Figure 54: Ireland hand & body care market volume: million units, 2005–09 89
Figure 55: Ireland hand & body care market segmentation I:% share, by value, 2009 90
Figure 56: Ireland hand & body care market share: % share, by value, 2009 91
Figure 57: Forces driving competition in the hand & body care market in Ireland, 2009 92
Figure 58: Drivers of buyer power in the hand & body care market in Ireland, 2009 93
Figure 59: Drivers of supplier power in the hand & body care market in Ireland, 2009 94
Figure 60: Factors influencing the likelihood of new entrants in the hand & body care market in Ireland, 2009 95
Figure 61: Factors influencing the threat of substitutes in the hand & body care market in Ireland, 2009 97
Figure 62: Drivers of degree of rivalry in the hand & body care market in Ireland, 2009 98
Figure 63: Ireland hand & body care market distribution: % share, by value, 2009 99
Figure 64: Ireland hand & body care market value forecast: $ million, 2009–14 101
Figure 65: Ireland hand & body care market volume forecast: million units, 2009–14 103
Figure 66: Ireland make-up market value: $ million, 2005–09(e) 106
Figure 67: Ireland make–up market volume: million units, 2005–09(e) 107
Figure 68: Ireland make-up market segmentation I:% share, by value, 2009(e) 108
Figure 69: Ireland make-up market share: % share, by value, 2009(e) 109
Figure 70: Forces driving competition in the make-up market in Ireland, 2009 110
Figure 71: Drivers of buyer power in the make-up market in Ireland, 2009 112
Figure 72: Drivers of supplier power in the make-up market in Ireland, 2009 113
Figure 73: Factors influencing the likelihood of new entrants in the make-up market in Ireland, 2009 114
Figure 74: Factors influencing the threat of substitutes in the make-up market in Ireland, 2009 115
Figure 75: Drivers of degree of rivalry in the make-up market in Ireland, 2009 116
Figure 76: Ireland make-up market distribution: % share, by value, 2009(e) 117
Figure 77: Ireland make-up market value forecast: $ million, 2009–14 119
Figure 78: Ireland make–up market volume forecast: million units, 2009–14 121
Figure 79: Ireland personal hygiene market value: $ million, 2005–09(e) 124
Figure 80: Ireland personal hygiene market volume: million units, 2005–09(e) 125
Figure 81: Ireland personal hygiene market segmentation I:% share, by value, 2009(e) 126
Figure 82: Ireland personal hygiene market share: % share, by value, 2009(e) 127
Figure 83: Forces driving competition in the personal hygiene market in Ireland, 2009 128
Figure 84: Drivers of buyer power in the personal hygiene market in Ireland, 2009 129
Figure 85: Drivers of supplier power in the personal hygiene market in Ireland, 2009 130
Figure 86: Factors influencing the likelihood of new entrants in the personal hygiene market in Ireland, 2009 131
Figure 87: Factors influencing the threat of substitutes in the personal hygiene market in Ireland, 2009 133
Figure 88: Drivers of degree of rivalry in the personal hygiene market in Ireland, 2009 134
Figure 89: Ireland personal hygiene market distribution: % share, by value, 2009(e) 135
Figure 90: Ireland personal hygiene market value forecast: $ million, 2009–14 137
Figure 91: Ireland personal hygiene market volume forecast: million units, 2009–14 139
Figure 92: Ireland skincare market value: $ million, 2005–09 142
Figure 93: Ireland skincare market volume: million units, 2005–09 143
Figure 94: Ireland skincare market segmentation I:% share, by value, 2009 144
Figure 95: Ireland skincare market share: % share, by value, 2009 145
Figure 96: Forces driving competition in the skincare market in Ireland, 2009 146
Figure 97: Drivers of buyer power in the skincare market in Ireland, 2009 147
Figure 98: Drivers of supplier power in the skincare market in Ireland, 2009 148
Figure 99: Factors influencing the likelihood of new entrants in the skincare market in Ireland, 2009 149
Figure 100: Factors influencing the threat of substitutes in the skincare market in Ireland, 2009 150
Figure 101: Drivers of degree of rivalry in the skincare market in Ireland, 2009 151
Figure 102: Ireland skincare market distribution: % share, by value, 2009 152
Figure 103: Ireland skincare market value forecast: $ million, 2009–14 154
Figure 104: Ireland skincare market volume forecast: million units, 2009–14 156
Figure 105: Ireland soap market value: $ million, 2005–09 159
Figure 106: Ireland soap market volume: million units, 2005–09 160
Figure 107: Ireland soap market segmentation I:% share, by value, 2009 161
Figure 108: Ireland soap market share: % share, by value, 2009 162
Figure 109: Forces driving competition in the soap market in Ireland, 2009 163
Figure 110: Drivers of buyer power in the soap market in Ireland, 2009 165
Figure 111: Drivers of supplier power in the soap market in Ireland, 2009 166
Figure 112: Factors influencing the likelihood of new entrants in the soap market in Ireland, 2009 167
Figure 113: Factors influencing the threat of substitutes in the soap market in Ireland, 2009 168
Figure 114: Drivers of degree of rivalry in the soap market in Ireland, 2009 169
Figure 115: Ireland soap market distribution: % share, by value, 2009 170
Figure 116: Ireland soap market value forecast: $ million, 2009–14 171
Figure 117: Ireland soap market volume forecast: million units, 2009–14 173
Figure 118: Ireland suncare market value: $ million, 2005–09 176
Figure 119: Ireland suncare market volume: million units, 2005–09 177
Figure 120: Ireland suncare market segmentation I:% share, by value, 2009 178
Figure 121: Ireland suncare market share: % share, by value, 2009 179
Figure 122: Forces driving competition in the suncare market in Ireland, 2009 180
Figure 123: Drivers of buyer power in the suncare market in Ireland, 2009 181
Figure 124: Drivers of supplier power in the suncare market in Ireland, 2009 182
Figure 125: Factors influencing the likelihood of new entrants in the suncare market in Ireland, 2009 183
Figure 126: Factors influencing the threat of substitutes in the suncare market in Ireland, 2009 184
Figure 127: Drivers of degree of rivalry in the suncare market in Ireland, 2009 185
Figure 128: Ireland suncare market distribution: % share, by value, 2009 186
Figure 129: Ireland suncare market value forecast: $ million, 2009–14 188
Figure 130: Ireland suncare market volume forecast: million units, 2009–14 190