Japan: Consumer Goods, Home, and Garden Industry Guide

Datamonitor's Japan: Consumer Goods, Home, and Garden Industry Guide is an essential resource for top-level data and analysis covering the Japan Consumer Goods, Home, and Garden industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Consumer Electronics, Furniture & Floor Coverings, Gardening & Outdoor Living, Home Improvement, Homewares, Household Appliances, Household Products, Kitchen Appliances and TV & Video

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Consumer Electronics, Furniture & Floor Coverings, Gardening & Outdoor Living, Home Improvement, Homewares, Household Appliances, Household Products, Kitchen Appliances and TV & Video

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Consumer Electronics, Furniture & Floor Coverings, Gardening & Outdoor Living, Home Improvement, Homewares, Household Appliances, Household Products, Kitchen Appliances and TV & Video

Highlights

The Japanese consumer electronics market generated total revenues of $22.3 billion in 2009, representing a compound annual growth rate (CAGR) of 4.5% for the period spanning 2005-2009.

The Japanese furniture & floor coverings market had total revenue of $26.3 billion in 2009, representing a compound annual growth rate (CAGR) of 1.3% for the period spanning 2005-2009.

The Japanese gardening & outdoor living market had total revenue of $12,219.1 million in 2009, representing a compound annual growth rate (CAGR) of 0.6% for the period spanning 2005-2009.

The Japanese home improvement market generated total revenues of $20.9 billion in 2009, representing a compound annual rate of change (CARC) of -0.7% for the period spanning 2005-2009.

The Japanese homewares market had total revenues of $32.2 billion in 2009, representing a compound annual growth rate (CAGR) of 0.2% for the period spanning 2005-2009.

The Japanese household appliances market had total revenue of $14.9 billion in 2009, representing a compound annual growth rate (CAGR) of 1.9% for the period spanning 2005-2009.

The Japanese household products market generated total revenues of $18.1 billion in 2009, representing a compound annual growth rate (CAGR) of 2.0% for the period spanning 2005-2009.

The Japanese kitchen appliances market generated total revenues of $7.5 billion in 2009, representing a compound annual rate of change (CARC) of -3.2% for the period spanning 2005-2009.

The Japanese TV & Video market reached a total revenue of $23.1 billion in 2009, representing a compound annual growth rate (CAGR) of 15.5% for the period spanning 2005-2009.

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TABLE OF CONTENTS
CONSUMER ELECTRONICS IN JAPAN 11
Market Overview 11
Market Value 13
Market Segmentation I 14
Market Segmentation II 15
Five Forces Analysis 16
Market Distribution 24
Market Forecasts 26
FURNITURE & FLOOR COVERINGS IN JAPAN 28
Market Overview 28
Market Value 30
Market Segmentation I 31
Market Segmentation II 32
Five Forces Analysis 33
Market Forecasts 39
GARDENING & OUTDOOR LIVING IN JAPAN 41
Market Overview 41
Market Value 43
Market Segmentation I 44
Market Segmentation II 45
Five Forces Analysis 46
Market Forecasts 52
HOME IMPROVEMENT IN JAPAN 54
Market Overview 54
Market Value 56
Market Segmentation I 57
Market Segmentation II 58
Five Forces Analysis 59
Market Forecasts 67
HOMEWARES IN JAPAN 69
Market Overview 69
Market Value 71
Market Segmentation I 72
Market Segmentation II 73
Five Forces Analysis 74
Market Distribution 80
Market Forecasts 82
HOUSEHOLD APPLIANCES IN JAPAN 84
Market Overview 84
Market Value 86
Market Segmentation I 87
Market Segmentation II 88
Five Forces Analysis 89
Market Forecasts 95
HOUSEHOLD PRODUCTS IN JAPAN 97
Market Overview 97
Market Value 99
Market Segmentation I 100
Market Segmentation II 101
Market Share 102
Five Forces Analysis 103
Market Distribution 109
Market Forecasts 111
KITCHEN APPLIANCES IN JAPAN 113
Market Overview 113
Market Value 115
Market Volume 116
Market Segmentation I 117
Market Segmentation II 118
Five Forces Analysis 119
Market Forecasts 127
TV & VIDEO IN JAPAN 131
Market Overview 131
Market Value 133
Market Segmentation I 134
Market Segmentation II 135
Five Forces Analysis 136
Market Forecasts 142
MACROECONOMIC INDICATORS 144
APPENDIX 146
Data Research Methodology 146
About Datamonitor 147
Disclaimer 147

LIST OF TABLES
Table 1: Japan consumer electronics market value: $ million, 2005–09 13
Table 2: Japan consumer electronics market segmentation I:% share, by value, 2009 14
Table 3: Japan consumer electronics market segmentation II: % share, by value, 2009 15
Table 4: Japan consumer electronics market distribution: % share, by value, 2009 24
Table 5: Japan consumer electronics market value forecast: $ million, 2009–14 26
Table 6: Japan furniture & floor coverings market value: $ million, 2005–09 30
Table 7: Japan furniture & floor coverings market segmentation I:% share, by value, 2009 31
Table 8: Japan furniture & floor coverings market segmentation II: % share, by value, 2009 32
Table 9: Japan furniture & floor coverings market value forecast: $ million, 2009–14 39
Table 10: Japan gardening & outdoor living market value: $ million, 2005–09(e) 43
Table 11: Japan gardening & outdoor living market segmentation I:% share, by value, 2009(e) 44
Table 12: Japan gardening & outdoor living market segmentation II: % share, by value, 2009(e) 45
Table 13: Japan gardening & outdoor living market value forecast: $ million, 2009–14 52
Table 14: Japan home improvement market value: $ million, 2005–09 56
Table 15: Japan home improvement market segmentation I:% share, by value, 2009 57
Table 16: Japan home improvement market segmentation II: % share, by value, 2009 58
Table 17: Japan home improvement market value forecast: $ million, 2009–14 67
Table 18: Japan homewares market value: $ million, 2005–09(e) 71
Table 19: Japan homewares market segmentation I:% share, by value, 2009(e) 72
Table 20: Japan homewares market segmentation II: % share, by value, 2009(e) 73
Table 21: Japan homewares market distribution: % share, by value, 2009(e) 80
Table 22: Japan homewares market value forecast: $ million, 2009–14 82
Table 23: Japan household appliances market value: $ billion, 2005–09(e) 86
Table 24: Japan household appliances market segmentation I:% share, by value, 2009(e) 87
Table 25: Japan household appliances market segmentation II: % share, by value, 2009(e) 88
Table 26: Japan household appliances market value forecast: $ billion, 2009–14 95
Table 27: Japan household products market value: $ million, 2005–09 99
Table 28: Japan household products market segmentation I:% share, by value, 2009 100
Table 29: Japan household products market segmentation II: % share, by value, 2009 101
Table 30: Japan household products market share: % share, by value, 2009 102
Table 31: Japan household products market distribution: % share, by value, 2009 109
Table 32: Japan household products market value forecast: $ million, 2009–14 111
Table 33: Japan kitchen appliances market value: $ billion, 2005–09 115
Table 34: Japan kitchen appliances market volume: million units, 2005–09 116
Table 35: Japan kitchen appliances market segmentation I:% share, by value, 2009 117
Table 36: Japan kitchen appliances market segmentation II: % share, by value, 2009 118
Table 37: Japan kitchen appliances market value forecast: $ billion, 2009–14 127
Table 38: Japan kitchen appliances market volume forecast: million units, 2009–14 129
Table 39: Japan TV & Video market value: $ billion, 2005–09 133
Table 40: Japan TV & Video market segmentation I:% share, by value, 2009 134
Table 41: Japan TV & Video market segmentation II: % share, by value, 2009 135
Table 42: Japan TV & Video market value forecast: $ billion, 2009–14 142
Table 43: Japan size of population (million), 2005–09 144
Table 44: Japan gdp (constant 2000 prices, $ billion), 2005–09 144
Table 45: Japan gdp (current prices, $ billion), 2005–09 144
Table 46: Japan inflation, 2005–09 145
Table 47: Japan consumer price index (absolute), 2005–09 145
Table 48: Japan exchange rate, 2005–09 145

LIST OF FIGURES
Figure 1: Japan consumer electronics market value: $ million, 2005–09 13
Figure 2: Japan consumer electronics market segmentation I:% share, by value, 2009 14
Figure 3: Japan consumer electronics market segmentation II: % share, by value, 2009 15
Figure 4: Forces driving competition in the consumer electronics market in Japan, 2009 16
Figure 5: Drivers of buyer power in the consumer electronics market in Japan, 2009 17
Figure 6: Drivers of supplier power in the consumer electronics market in Japan, 2009 18
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Japan, 2009 20
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Japan, 2009 21
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Japan, 2009 23
Figure 10: Japan consumer electronics market distribution: % share, by value, 2009 25
Figure 11: Japan consumer electronics market value forecast: $ million, 2009–14 27
Figure 12: Japan furniture & floor coverings market value: $ million, 2005–09 30
Figure 13: Japan furniture & floor coverings market segmentation I:% share, by value, 2009 31
Figure 14: Japan furniture & floor coverings market segmentation II: % share, by value, 2009 32
Figure 15: Forces driving competition in the furniture & floor coverings market in Japan, 2009 33
Figure 16: Drivers of buyer power in the furniture & floor coverings market in Japan, 2009 34
Figure 17: Drivers of supplier power in the furniture & floor coverings market in Japan, 2009 35
Figure 18: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in Japan, 2009 36
Figure 19: Factors influencing the threat of substitutes in the furniture & floor coverings market in Japan, 2009 37
Figure 20: Drivers of degree of rivalry in the furniture & floor coverings market in Japan, 2009 38
Figure 21: Japan furniture & floor coverings market value forecast: $ million, 2009–14 40
Figure 22: Japan gardening & outdoor living market value: $ million, 2005–09(e) 43
Figure 23: Japan gardening & outdoor living market segmentation I:% share, by value, 2009(e) 44
Figure 24: Japan gardening & outdoor living market segmentation II: % share, by value, 2009(e) 45
Figure 25: Forces driving competition in the gardening & outdoor living market in Japan, 2009 46
Figure 26: Drivers of buyer power in the gardening & outdoor living market in Japan, 2009 47
Figure 27: Drivers of supplier power in the gardening & outdoor living market in Japan, 2009 48
Figure 28: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Japan, 2009 49
Figure 29: Factors influencing the threat of substitutes in the gardening & outdoor living market in Japan, 2009 50
Figure 30: Drivers of degree of rivalry in the gardening & outdoor living market in Japan, 2009 51
Figure 31: Japan gardening & outdoor living market value forecast: $ million, 2009–14 53
Figure 32: Japan home improvement market value: $ million, 2005–09 56
Figure 33: Japan home improvement market segmentation I:% share, by value, 2009 57
Figure 34: Japan home improvement market segmentation II: % share, by value, 2009 58
Figure 35: Forces driving competition in the home improvement market in Japan, 2009 59
Figure 36: Drivers of buyer power in the home improvement market in Japan, 2009 61
Figure 37: Drivers of supplier power in the home improvement market in Japan, 2009 62
Figure 38: Factors influencing the likelihood of new entrants in the home improvement market in Japan, 2009 64
Figure 39: Factors influencing the threat of substitutes in the home improvement market in Japan, 2009 65
Figure 40: Drivers of degree of rivalry in the home improvement market in Japan, 2009 66
Figure 41: Japan home improvement market value forecast: $ million, 2009–14 68
Figure 42: Japan homewares market value: $ million, 2005–09(e) 71
Figure 43: Japan homewares market segmentation I:% share, by value, 2009(e) 72
Figure 44: Japan homewares market segmentation II: % share, by value, 2009(e) 73
Figure 45: Forces driving competition in the homewares market in Japan, 2009 74
Figure 46: Drivers of buyer power in the homewares market in Japan, 2009 75
Figure 47: Drivers of supplier power in the homewares market in Japan, 2009 76
Figure 48: Factors influencing the likelihood of new entrants in the homewares market in Japan, 2009 77
Figure 49: Factors influencing the threat of substitutes in the homewares market in Japan, 2009 78
Figure 50: Drivers of degree of rivalry in the homewares market in Japan, 2009 79
Figure 51: Japan homewares market distribution: % share, by value, 2009(e) 81
Figure 52: Japan homewares market value forecast: $ million, 2009–14 83
Figure 53: Japan household appliances market value: $ billion, 2005–09(e) 86
Figure 54: Japan household appliances market segmentation I:% share, by value, 2009(e) 87
Figure 55: Japan household appliances market segmentation II: % share, by value, 2009(e) 88
Figure 56: Forces driving competition in the household appliances market in Japan, 2009 89
Figure 57: Drivers of buyer power in the household appliances market in Japan, 2009 90
Figure 58: Drivers of supplier power in the household appliances market in Japan, 2009 91
Figure 59: Factors influencing the likelihood of new entrants in the household appliances market in Japan, 2009 92
Figure 60: Factors influencing the threat of substitutes in the household appliances market in Japan, 2009 93
Figure 61: Drivers of degree of rivalry in the household appliances market in Japan, 2009 94
Figure 62: Japan household appliances market value forecast: $ billion, 2009–14 96
Figure 63: Japan household products market value: $ million, 2005–09 99
Figure 64: Japan household products market segmentation I:% share, by value, 2009 100
Figure 65: Japan household products market segmentation II: % share, by value, 2009 101
Figure 66: Japan household products market share: % share, by value, 2009 102
Figure 67: Forces driving competition in the household products market in Japan, 2009 103
Figure 68: Drivers of buyer power in the household products market in Japan, 2009 104
Figure 69: Drivers of supplier power in the household products market in Japan, 2009 105
Figure 70: Factors influencing the likelihood of new entrants in the household products market in Japan, 2009 106
Figure 71: Factors influencing the threat of substitutes in the household products market in Japan, 2009 107
Figure 72: Drivers of degree of rivalry in the household products market in Japan, 2009 108
Figure 73: Japan household products market distribution: % share, by value, 2009 110
Figure 74: Japan household products market value forecast: $ million, 2009–14 112
Figure 75: Japan kitchen appliances market value: $ billion, 2005–09 115
Figure 76: Japan kitchen appliances market volume: million units, 2005–09 116
Figure 77: Japan kitchen appliances market segmentation I:% share, by value, 2009 117
Figure 78: Japan kitchen appliances market segmentation II: % share, by value, 2009 118
Figure 79: Forces driving competition in the kitchen appliances market in Japan, 2009 119
Figure 80: Drivers of buyer power in the kitchen appliances market in Japan, 2009 121
Figure 81: Drivers of supplier power in the kitchen appliances market in Japan, 2009 122
Figure 82: Factors influencing the likelihood of new entrants in the kitchen appliances market in Japan, 2009 123
Figure 83: Factors influencing the threat of substitutes in the kitchen appliances market in Japan, 2009 125
Figure 84: Drivers of degree of rivalry in the kitchen appliances market in Japan, 2009 126
Figure 85: Japan kitchen appliances market value forecast: $ billion, 2009–14 128
Figure 86: Japan kitchen appliances market volume forecast: million units, 2009–14 130
Figure 87: Japan TV & Video market value: $ billion, 2005–09 133
Figure 88: Japan TV & Video market segmentation I:% share, by value, 2009 134
Figure 89: Japan TV & Video market segmentation II: % share, by value, 2009 135
Figure 90: Forces driving competition in the TV & Video market in Japan, 2009 136
Figure 91: Drivers of buyer power in the TV & Video market in Japan, 2009 137
Figure 92: Drivers of supplier power in the TV & Video market in Japan, 2009 138
Figure 93: Factors influencing the likelihood of new entrants in the TV & Video market in Japan, 2009 139
Figure 94: Factors influencing the threat of substitutes in the TV & Video market in Japan, 2009 140
Figure 95: Drivers of degree of rivalry in the TV & Video market in Japan, 2009 141
Figure 96: Japan TV & Video market value forecast: $ billion, 2009–14 143