ICT investment trends in Australia; Enterprise ICT spending patterns through to the end of 2017

Published: August 2016
No. of Pages: 32


A significant research infrastructure, skilled and experienced workforce, and low development cost is making Australia a strategic location for a range of ICT activities. The Australian government is keen on promoting research and development in the ICT sector and has announced grants for expanding research capabilities to support the adoption of ICT.

Key Findings

  • Kable's survey shows that a major proportion of Australian enterprises are planning to increase their ICT budgets either slightly or significantly in 2016
  • SaaS (software as a service) has been the most preferred cloud computing solution area in 2015, with the Australian enterprises spending 36% of their average ICT budget on this service
  • Meanwhile, the IT investment strategy of Australian enterprises is primarily guided by the business objectives of 'increase customer satisfaction', 'improve supplier intimacy', and 'new products, services and business models'.


ICT investment trends in Australia presents the findings from a survey of 91 Australian enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Australian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, and communications. The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security services, and network services. The survey also highlights the approach to purchasing technology adopted by enterprises in Australia. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Australia.

In particular, it provides an in-depth analysis of the following:

  • How ICT budgets are set to change in 2016 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, and communications
  • Distribution of ICT Australian Dollars (AU$) in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions Australian enterprises are interested in outsourcing
  • Australian enterprises' investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, security services, and network services
  • Factors that are influencing Australian enterprises' investments in each technology category
  • How Australian enterprises' IT budgets are currently allocated across various segments within a technology category
  • Australian enterprises' distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into Australian enterprises' preferred buying approaches
  • Business and IT objectives that Australian enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing Australian enterprises' decisions to select an ICT provider

Reasons To Buy

  • Understand how the Australian enterprises ICT landscape is set to change in 2016 to prioritize your target market
  • Comprehend how ICT Australian Dollars (AU$) are being allocated by Australian enterprises in specific geographies and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, and telecommunications)
  • Realign your sales initiatives by understanding the current strategic objectives of Australian enterprises
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, security services, and network services)
  • Prioritize your focus areas by understanding which factors are influencing Australian enterprises' decisions when selecting an ICT provider
  • Understand the changes in customers' priorities and identify the business and IT objectives that Australian enterprises are looking to achieve through their ICT investment strategies

Companies Mentioned

  • Microsoft
  • IBM
  • Apple
  • Google
  • Huawei Technologies
  • Cisco
  • Amazon Web Services
  • McAfee
  • Dell
  • Kaspersky
  • Trend Micro
  • Telstra
  • HP
  • ATandT

Published By: Kable Global ICT Intelligence
Product Code: Kable Global ICT Intelligence294

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