Consumer and Market Insights: Savory Snacks in Italy

Published: September 2016
No. of Pages: 163


The Italian savory snacks market is the smallest of all the major economies due to low per capita consumption and low consumer spending. However, the market is growing as consumers have begun to snack more often to cope with increasingly busy lifestyles and time constraints; it has grown by a CAGR of 2.4% from 2010-2015 from 106.5kg million in 2010 to 119.8kg million in 2015. The Italian savory snacks market is forecast to grow at a CAGR of 2.5% from 2015-2020 which will mostly be driven by the Potato Chips segment as this is the most popular type of savory snacks in the country.

Key Findings

  • Italy is the smallest savory snacks market of all the 10 major economies due to low per capita consumption
  • Potato Chips is the largest category in the savory snacks market and accounts for 39.1% of the market in volume terms, as of 2015
  • The market grew at a CAGR of 2.6% between 2010-2015 from ?940.7 million (US$1,245.8 million) in 2010 to ?1,069.5 million (US$1,187.9 million) in 2015
  • Private label penetration in the Italian savory snacks market is relatively high at 12.5% in value terms and is highest in the Meat Snacks segment at 27% in value terms, as of 2015


"Consumer and Market Insights: Savory Snacks in Italy", is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Italian market.

What else does this report offer?

  • Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
  • Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
  • Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
  • Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
  • Identify the areas of growth and opportunities, which will aid effective marketing planning
  • As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Canada market is crucial to ensuring maximum future sales
  • The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Companies Mentioned

  • Conad
  • Crai
  • Interdis
  • Carrefour
  • Spar
  • San Carlo
  • Amica
  • Pai
  • Chipster
  • Snack Friends
  • Noberasco
  • Nut Club
  • Fatina
  • Besana
  • Kellogg's Co
  • Pringles
  • Crik Crok
  • Fonzies
  • Pata
  • Popz
  • Eurocompany
  • Salati Preziosi
  • Lay's
  • Pepsico Inc
  • Chipsletten
  • The Lorenz Bahlsen Snack-World Gmbh and Co Kg
  • Ventura
  • Yonkers
  • Mondelez Internation Inc
  • Unichips Italia Spa
  • Palatina
  • Chupa Chups
  • ICA Foods Spa
  • Dirk Rossmann GmbH
  • General Mills
  • Yihai Kerry Kellogg Food

Published By: Canadean
Product Code: Canadean12268

Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:


  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: