Consumer and Market Insights: Dairy and Soyfood in Spain

Published: August 2016
No. of Pages: 195


Economic recovery in Spain will positively influence consumer spending and consequently drive the demand for Consumer Packaged Goods. Despite a decline in the Dairy market from 2010-2015, it is forecast to register a CAGR of 2.8% during 2015-2020, to reach US$15,864.9 million by 2020. The demands of Spain's again population, as well a desire for indulgence and products meeting their specific needs are motivating consumption in the category.

Key Findings

  • The need for products meeting age-aligned needs is the primary motivator of Dairy consumption in Spain
  • Milk is the most consumed Dairy and Soy category in Spain
  • Overall penetration of private label in Spain's Dairy and Soy food market stood at 20.8% in value terms in 2015
  • The desire to indulge is especially important in the Cheese category


Canadean's Consumer and Market Insights: Dairy and Soy Food in Spain identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Dairy and Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's20 key consumer trends have on Dairy and Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and Spain-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Spain's Dairy and Soy market
  • Quantify the influence of 20 consumption motivations in the Dairy and Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Companies Mentioned

  • Pascual
  • Arias
  • President
  • Flora
  • Tulipan
  • Asturiana
  • García Baquero
  • Burgo De Arias
  • Campobello
  • El Caserio
  • Philadelphia
  • La Lechera
  • El Castillo
  • Central Lechera Asturiana
  • Yaranza
  • Pastoret
  • Kaiku
  • Cocio
  • Cacaolat
  • Puleva
  • Vive Soy
  • Frias
  • Sojavit
  • Alpro
  • Provamel
  • Flora
  • Tulipan
  • Ligeresa
  • Unilever
  • Rene Picot
  • Cadi
  • Puleva
  • Bayernland
  • El Ventero
  • Groupe Lactalis
  • Entrepinares
  • Gran Capitan
  • Campobello
  • La Cabaña
  • Philadelphia
  • El Cigarral
  • Ato
  • Danone
  • Reina
  • Naturgreem
  • Nestle
  • Dhul- Flan De Vainilla
  • Flan
  • Sojasun
  • Biosoy
  • Actimel
  • Activia
  • Danup
  • Leche Rio
  • Celta
  • Lauki
  • Vive Soy
  • Provamel
  • Frias
  • Vitalinea
  • Oikos Griego
  • Pur Natur
  • Art Lactico
  • Flor de Esquwva
  • Mercadona
  • Goshu
  • Villacenteno
  • Carrefour
  • Flor de Burgos
  • The Collective
  • Muller
  • Valio
  • Mother Dairy

Published By: Canadean
Product Code: Canadean12267

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