TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

Published: August 2016
No. of Pages: 50
Price: Single User: US $ 3450  US $ 2933 Corporate User: US $ 10350  US $ 8280
    ReportsandReports

This report is available at 15% Discount for Single User License and 20% Discount for Corporate Users License till 01 September 2017. To avail discount please contact at +1-888-391-5441 / sales@reportsandreports.com.


Increased pressure to impress peers and stand out in society is translating into growing consumer engagement with brands beyond the point of product function, as a means through which to construct and project a successful image of oneself. Creating brand identities that neatly align with consumer aspirations and facilitate Self-Branding is a key strategy for brand success across all FMCG categories.

Self-Branding falls under the Individualism & Expression mega-trend, reflecting consumers' desire to express themselves and impress their peers. A core part of this trend is consumers' search for brands they feel are aligned with aspirational lifestyles; while some brands, especially premium ones, will require consumers' willingness to trade up, others will count on consumers' principles, such as the desire to avoid big international trademarks. There are various ways people want to present themselves, ranging from ""rugged"" to ""sincere,"" although aspiration is a common theme when targeting brand-conscious consumers.

Pressure to succeed, further fueled by the reigning selfie culture and the ever-growing influence of social media, leaves consumers with a constant desire to impress. This translates into a need to be constantly photo-ready, and the connected increase in demand for brands and products deemed ""cool to be seen with."" As the desire to project the ""perfect lifestyle"" via social media shows no signs of abating, the importance of the Self-Branding trend will only grow and gain prominence in categories traditionally not seen as lifestyle accessories, such as food and household care

Trend drivers

• Growing affluence fuels conspicuous consumption.

• Social media incites peer pressure to show off consumers' ""successful lifestyles"" and the platform to do it from.

• Increasingly busy and stressful lives leave consumers in search for the indulgence of premium brands

Consumer targets

• Young adults are the group with the greatest tendency to express themselves through the buying of food and personal care.

• Respect for well-known brands is seen among 35–44 and 45–54 year-olds when it comes to household and laundry care, respectively.

The report “TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles” provides structure, clarity, and perspective to aid understanding of consumer behavior and how trends and events will shape the future. Additionally, this report helps to understand which audiences are most affected by the Self-Branding trend and compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

Companies mentioned in this report: Aldaris AS, Apple, Chanel, Ecozone, Facebook, Innocent, Jovo, Juice Served Here, Kellogg's, L'Aquila, Lush, Nespresso, Organic Shop, Pulmuone , Purrform, Red Bull, The Happy Egg Company, The North Face, Toyota.

Published By: GlobalData
Product Code: Canadean12266


Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:

  • Global Wax Earplugs Market Research Report 2017

    In this report, the global Wax Earplugs market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several ke...

  • Global Trainer Cloth Diapers Market Research Report 2017

    In this report, the global Trainer Cloth Diapers market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into s...

  • Global Topaz Ring Market Research Report 2017

    In this report, the global Topaz Ring market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key ...

  • Global Topaz Necklace Market Research Report 2017

    In this report, the global Topaz Necklace market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several ...

  • Global Topaz Earrings Market Research Report 2017

    In this report, the global Topaz Earrings market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several ...

  • Global Swim Cloth Diapers Market Research Report 2017

    In this report, the global Swim Cloth Diapers market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into seve...

  • Global Specialty & Seasonal Cloth Diapers Market Research Report 2017

    In this report, the global Specialty & Seasonal Cloth Diapers market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is seg...

  • Global Recordable Optical Disc Market Research Report 2017

    In this report, the global Recordable Optical Disc market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into...

  • Global Prefold Cloth Diapers Market Research Report 2017

    In this report, the global Prefold Cloth Diapers market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into s...

  • Global Pocket Cloth Diapers Market Research Report 2017

    In this report, the global Pocket Cloth Diapers market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into se...


Why ReportsnReports.com?

  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: sales@reportsandreports.com Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: