The Telco pay-TV strategy: three ways to differentiate without content investment

Published: August 2016
No. of Pages: 42

Many telecoms operators are investing heavily in premium content and sports rights, but alternative, content-light approaches with strong take-up and lower investment costs are also emerging. This report identifies best-practice strategies that can work alongside, or instead of, heavy content investment, in order to maximise the impact of telco TV.

Published By: Analysys Mason
Product Code: Analysys Mason405

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