The Telco pay-TV strategy: three ways to differentiate without content investment

Published: August 2016
No. of Pages: 42
    ReportsandReports

"Pay-TV providers face increased pressure to invest in original or exclusive video content – however, more-affordable options exist."

Many telecoms operators are investing heavily in premium content and sports rights, but alternative, content-light approaches with strong take-up and lower investment costs are also emerging. This report identifies best-practice strategies that can work alongside, or instead of, heavy content investment, in order to maximise the impact of telco TV.

This report:

  • provides guidance on best-practice approaches that telco TV providers may take as they aim to grow market share without making large-scale investments
  • provides insights for pay-TV providers or telecoms operators that are aiming to grow their pay-TV business, but are not able to rely on significant investment in video content
  • describes how partnerships and devices can elevate a pay-TV proposition with no or minimal differentiated content
  • provides advice and information for OTT players looking to establish partnerships with telecoms operators
  • describes how operators can attract new first-time audiences to pay-TV services
  • describes the initiatives operators have taken and how successful these have been in terms of take-up, customer retention and revenue generation.

Company Coverage

  • Astro Malaysia
  • PCCW (Vuclip)
  • Sky
  • TalkTalk
  • Telecom Italia
  • Telstra
  • Telus
  • Verizon
  • Vodafone

Published By: Analysys Mason
Product Code: Analysys Mason405


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