Baby Food in Slovakia

Published: June 2016
No. of Pages: 117
    ReportsandReports

Summary

Slovakia is still the poor neighbor of the Czech Republic and in some ways continues to identify with Eastern Europe, where the use of commercially prepared baby foods has traditionally been low. Consumption of baby milks was, until fairly recently, encouraged by state subsidies, but many mothers in Slovakia still prefer to breastfeed their babies, especially in the first few months. Demand for cereals and baby meals have also been hampered by the traditional practice of preparing home-made alternatives, especially during an economic downturn. Mothers often purée a portion of a meal cooked for the rest of the family, instead of buying commercial preparations. However, of those baby meals bought ready-prepared, sweet varieties have been very popular, possibly due to the unreliable quality and supply of fresh fruit, unlike vegetables, which are both abundant and of good quality. Meat however, has always been expensive in Slovakia, and has not formed a significant part of babies' diets

Key Findings

  • The market for baby food in Slovakia has expanded by 15% in value over the past seven years. Retail sales were up by 5.8% and volume sales by 3.3% between 2009 and 2015.
  • All sectors have seen value growth since 2009, but only wet meals have experienced volume growth. This is mainly due to a sharp fall in the number of births between 2009 and 2013, which hampered volume growth throughout most of the period.
  • Locally manufactured products account for only a very small proportion of total consumption, and the market is almost entirely dependent on imports. Imports were on an upward trend until 2012, but have since declined.
  • In 2015, supermarkets and other grocery outlets accounted for 83% of volume sales. Supermarkets have developed at the expense of other grocery stores and pharmacies, both of which have declined in importance in the sale of baby food.

Synopsis

"Baby Food in Slovakia" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Slovakia market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Published By: Canadean
Product Code: Canadean12207


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