Next Generation Networks (NGN) promises a high quality end-user experience. Telecommunications service providers expect the NGN framework to provide them with tools that would ensure customer loyalty. However, the path towards achieving the ideal NGN is fraught with formidable challenges. The most critical challenge confronting operators is optimizing their OSS and BSS platforms, systems, and processes.
Deciding where to invest in NGN applications is difficult without key business case analysis. Planning NGN application deployment is difficult without insights into application value to customers, services blending opportunities, or strategies for services migration.
Two key elements of NGN are Service Delivery Platforms (SDP) and the IP Multimedia Subsystem (IMS) framework for service creation, delivery, and management. This report addresses the IMS and SDP ecosystem and value chain, applications, and provides a market forecast for 2011 through 2016.
The report also provides an overall business case analysis for IMS and SDP as well as a per-application assessment for major IMS based applications. Finally, the report provides specific recommendations for network operators, infrastructure providers, and application providers.
- Market forecast from 2011 through 2016
- Understand the business case for SDP and IMS
- Identify the key applications within NGN environment
- Identify services blending opportunities for various applications
- Identify what VAS applications represent leading service opportunities
- Understand how the mix of paid vs. unpaid services will evolve over time
- Understand the changing role of end-user services and experience management
- Identify the anticipated revenue opportunities for value-added service applications
- Understand why some services will be subscription based while others will be on-demand or third party subsidized
- Understand the evolution of value from bearer services to value-added service applications, content and information
- Understand the role and importance of third parties in subsidizing services revenue and new content and applications
- System integrators will better ascertain the value of the market size for IMS and SDP
- Application developers that need a better understanding of the economics from the operator and end-user perspective
- Wireless and wireline operators will gain insights into the value provided by IMS and SDP and the implications to their business
- Telecom network infrastructure vendors will assess the importance of establishing or maintaining their presence among IMS and SDP stakeholders