Retailing in Poland- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Published: June 2016
No. of Pages: 121


Poland's retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts at boosting domestic consumption, relatively low inflation levels, and increasing disposable incomes. The rising number of internet users and increasing adoption of mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Key Findings

  • Affluents and growing income levels of middle class consumers to boost retail sales in the country
  • Food and grocery accounts for a major share of the country's total retail sales
  • E-commerce is gaining traction in the country
  • Price conscious consumers opt for private labels and discount stores


"Retailing in Poland- Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Polish retail environment. In addition, it analyzes the key consumer trends influencing the Polish retail industry.

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

  • Gain comprehensive knowledge on 26 products across 12 product sectors in the Polish retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
  • Analysis of key international and domestic players operating in the Polish retail market - including store counts and revenues that give you a competitive edge - and identify opportunities to improve your market share

Companies Mentioned

  • Adidas

Published By: Verdict
Product Code: Verdict212

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