The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020

Published: June 2016
No. of Pages: 63


Timetric's 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Swedish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, direct debits and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.


Timetric's 'The Cards and Payments Industry in Sweden: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Swedish cards and payments industry, including:

  • Current and forecast values for each market in the Swedish cards and payments industry, including debit and pay later cards.
  • Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis and payment types.
  • Analysis of various market drivers and regulations governing the Swedish cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and pay later cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape in the Swedish cards and payments industry.


  • This report provides a comprehensive analysis of the Swedish cards and payments industry.
  • It provides current values for the Swedish cards and payments industry for 2015, and forecast figures to 2020.
  • It details the different demographic, economic, infrastructural and business drivers affecting the Swedish cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.

Reasons To Buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to the Swedish cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Swedish cards and payments industry.
  • Assess the competitive dynamics in the Swedish cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Sweden.
  • Gain insights into key regulations governing the Swedish cards and payments industry.

Key Highlights

  • To capitalize on the growing e-commerce market, Swedish banks expanded Swish, a widely used mobile app for online transactions in January 2016. The app was previously used only for peer-to-peer (P2P) and in-store payments. Swish is owned by a consortium of six Swedish banks - Danske Bank, Handelsbanken, Länsförsäkringar Bank, Nordea, SEB and Swedbank. Since its launch, Swish has grown in popularity, with 4.4 million users in Sweden as of June 7, 2016. In December 2015, US$688.4 million (SEK5.8 billion) worth of transactions were performed using Swish, which increased to US$892.3 million (SEK7.5 billion) in May 2016. This move to expand Swish's scope for e-commerce transactions is expected to drive mobile payments (m-payments).
  • To provide convenient and secured online payments for Swedish consumers, MasterCard launched the MasterPass digital wallet, in association with Nordea, SEB and Swedbank, in December 2015, followed by ICA Banken and Resurs Bank in early 2016. MasterPass users can shop online without having to enter payment and shipping information with every purchase. Swedish consumers can use MasterPass for online and in-app shopping, and the service will gradually be extended to retail payments.
  • In an attempt to tackle deflation and spur consumer spending, Sweden's central bank - Riksbank - lowered its repo rate to -0.10% in February 2015 and to -0.50% in April 2016, resulting in negative returns on savings and deposits with commercial banks. This will compel consumers to spend, gradually helping the country out of deflation. Over the forecast period (2016-2020), inflation is anticipated to gradually rise from 1.2% in 2016 to 2.1% in 2020. A rise in consumer spending will drive payment card transaction volumes and values.

Published By: Timetric
Product Code: Timetric2647

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