The use of location based services (LBS) has been well received among end users across regions. This can be mainly attributed to the increasing demand for real time services, widespread availability of highly sophisticated portable device and with the development of new location-based applications. In the LBS market, navigation still remains the largest segment, followed by friend finder applications and traffic management. The market for location-based services is expected to grow to US$12.9 billion in 2014.
The exponential growth of GPS based touch screen phones has been a key driver for the growth of this market. However privacy concerns will continue to be a challenge to the growth of this market.
TechNavio’s “Location Based Services Market 2010 - 2014” report has been prepared based on an in-depth study of the market along with inputs from industry experts. The report contains market and vendor landscape supported by drivers, restraints and trends.
The report covers the current location based services market at a global level. The report also covers leading vendors in the market.