Baby Food in China

Published: June 2016
No. of Pages: 272
    ReportsandReports

Summary

The Chinese baby food market has developed strongly over the historic period, although the last two years have seen a fall in growth rates as the overall economy has slowed down. All sectors of the baby food market experienced an increase in consumption during the survey period. In volume terms, milks continue to predominate and represented 86.1% of the market in 2015. In value terms, the milks sector forms the core of the baby food market, accounting for 92.5% of sales in 2015. Per capita expenditure on baby food rose by 110% over the historic period.

Key Findings

  • All sectors of the baby food market experienced an increase in consumption during the survey period. The market for baby food in China rose by 36% between 2009 and 2015.
  • Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume. Much of the remainder of the market is made up of cereals and dry meals, which account for 4-5% of value and 7-8% of volume.
  • Multinationals account for 53.9% of value and 48.5% of volume. Nestlé (including Wyeth), leads in value, from Mead Johnson. Danone is recovering from the impact of the 2013 Fonterra incident. The leading local milk companies are Yili, Being mate, and Biostime. Heinz dominates in the non-milks sector.
  • The major distribution channels for baby food have changed dramatically over the past few years. The largest single channel for baby food is now specialist mother and baby stores (47%), while online sales account for a further 29%. Bricks and mortar food and general retailers now take only 24%.

Synopsis

"Baby Food in China" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the China market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Key Highlights

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned

  • Nestlé (China) Ltd
  • Mead Johnson Nutrition Co Ltd
  • Hangzhou Beingmate Group
  • Danone
  • Inner Mongolia Yili Industrial Group Co Ltd
  • Abbott (Guangzhou) Nutritionals Ltd
  • Heinz (China) Investment Co Ltd China
  • Biostime
  • Mengniu
  • Yashili Group Co Ltd
  • FrieslandCampina China
  • Synutra International Inc./Sheng Yuan
  • Feihe International Inc.
  • Heilongjiang Wondersun Dairy Co Ltd
  • Shanghai Fangguang Foods Company
  • Ausnutria Dairy (China) Company Ltd
  • Beijing Sanyuan Foods Co Ltd
  • Bright Dairy
  • Eastwes Nutriment Co Ltd
  • Hong Kong Wissun Group
  • China Huishan Dairy Holdings Company Ltd

Published By: Canadean
Product Code: Canadean12201


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