Quarterly Beverage Tracker First Quarter 2016: West Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 492


Easter fell in Q1 this year and was expected to boost consumption, however it was not a notable increase as was expected. The exit of the United Kingdom from the EU has cast a shadow of uncertainty over the region as a whole and a vote to leave will bring some short term turbulence. Alcoholic drinks saw a marginal decline as cooler weather over winter discouraged consumption on-premise.

Key Findings

  • Health and wellness shaped many categories across the region.
  • Juice, nectars and still drinks all saw a decline as consumers watch their sugar intake or brought less but of a higher quality.
  • Enhanced water was the star performer, especially in the UK where a high growth was seen.
  • Sports drinks are expected to see growth due to the Rio Olympics and UEFA Football Championships.


Canadean''s West Europe Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the West Europe beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in West Europe to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12194

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