Quarterly Beverage Tracker First Quarter 2016: Portugal; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 26


Consumption of packaged water again experienced a robust growth in Q1-16 which was attributed to a favourable economic environment in terms of GDP and unemployment. Alcoholic drinks are quite dependent on-premise consumption and this saw a steady recovery this quarter particularly in the case of beer and spirits. Dairy drinks witnessed a further contraction in Q1-16 due to the current trend of the diminishing consumption of white milk. In Q1-16, hot beverages registered positive increase, as a result of the better performance of on-premise consumption, in particular that of hot coffee

Key Findings

  • The smaller can gained share in the alcoholic market, this was driven by more cider products becoming available in this packaging. The sleek shape of the can kept gaining popularity throughout the quarter.
  • The importance of the place where the bulk/HOD water is sourced is increasing with consumers becoming more and more sensitive to the type of source, generally of the spring type, being provided.
  • Imports of packed white milk have contracted as a consequence of consumers perceiving them as lower quality than Portuguese milk owing to the advertising campaigns of local producers and press interviews with local milk associations.
  • Hot coffee has continued recovering its on-premise consumption by keeping retail prices static in traditional bars. This is supported by bar owners that use hot coffee as a traffic builder and strategic product.


Canadean''s Portugal Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Portugal beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Portugal to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12181

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