Quarterly Beverage Tracker First Quarter 2016: The Netherlands; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 26


In soft drinks market, packaged water was one of the biggest winners in volume growth, with energy drinks and iced/rtd tea drinks also seeing growth. Alcoholic drinks remained stable during Q1-16 with a small positive slant as beer and cider have the most positive volume growth, whereas the other categories saw losses. Dairy drinks remained quite stable in Q1-16 as the losses in white, fermented and evaporated milk were compensated for by growths in flavoured milk, GNRS alternative drinks and drinking yogurt. Hot beverages remained quite stable in Q1-16. As the quarter was quite cold, hot beverages saw an extra small push in volumes.

Key Findings

  • Packaged water saw a good growth in Q1-16, as the category fits well within the current consumer trends of wanting more natural products and to consume less sugar.
  • The consumption of alcohol-free beers, beer mixes and special beers has grown well. The Dutch Beer Association has just released some of their initial figures for 2015 showing alcohol-free beers segment is growing.
  • The increasing costs of milk is likely to be pushed onto the consumers, which will create a strange situation of international farm gate prices lowering and yet supermarket prices rising.
  • Growth continued in value rather than volume as hot coffee in particular becomes more sophisticated with flavours, roasts, and brewing types: from pads, pods, cups, and self-grinding home equipment.


Canadean''s Netherlands Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Netherlands beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in the Netherlands to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12177

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