Quarterly Beverage Tracker First Quarter 2016: Mexico; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 22
    ReportsandReports

Summary

Hot tea consumption is emerging as a trend throughout the country. Energy drinks and carbonates have registered a positive performance. The positive trend in carbonated water was boosted by some brands in the modern retail, on-premise consumption and convenience stores. The growth of wine boosted by Easter falling in Q1 this year and a continuing trend towards consumption of Mexican wine. Cultured dairy drinks registered a negative growth due to competition from other products such as Greek yogurt. Healthy living trends have boosted the consumption of red and green varieties of hot tea.

Key Findings

  • FABs grew positively maintaining the progressive trend seen in this category over the last couple of years driven by ''on the go'' consumption.
  • Traditional and large modern retail are facing difficulties in still drinks category.
  • Soymilk contracted in its share as consumers have been attracted to other categories perceived as healthy.
  • Hot coffee grew in Q1-16 due to the support of on-premise consumption and convenience stores within modern retail channels.

Synopsis

Canadean''s Mexico Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12176


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