Quarterly Beverage Tracker First Quarter 2016: Hungary; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 26


Consumer prices are quite low in soft drinks, driven by Private Label products'' pricing strategy, and this trend is very unlikely to change as Hungary is well equipped with good quality water sources. Alcoholic drinks, dairy dinks and hot beverages volumes increased positively in Q1-16 compared with Q1-15.

Key Findings

  • The good performance of the carbonates is due to the fruit flavoured segment, but the biggest segments, cola and diet cola, which grew positively in this quarter.
  • In alcoholic drinks, beer is the biggest category which has been positively increased in this quarter driven by the mild weather, but also as a result of growth in the flavoured and non-alcoholic segments.
  • In dairy drinks, soymilk is a minor market player which has seen an uncharacteristic growth in Q1-16 which was due to numerous price promotions in modern retail trade.
  • Hot coffee and hot tea consumption show similar trends. Both are very popular in holiday seasons (Christmas or Easter) while visiting family and friends.


Canadean''s Hungary Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Hungary beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Hungary to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12169

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