Quarterly Beverage Tracker First Quarter 2016: Estonia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 24


Alcoholic drinks volumes dropped due to increased excise tax, while dairy drinks volumes grew as prices dropped in Q1-16. Private Label lines underperformed the market overall, as these products were still considered to be lower quality. The consumption of dairy products positively increased in Q1-16 as the slight growth was declining prices. The excise tax was raised in Estonia, resulted in decline in overall alcoholic drinks consumption.

Key Findings

  • The consumption of soft drinks categories positively increased in Q1-16 compared to the same period last year due to a trend towards health and wellness.
  • New products were introduced in the liquid dairy segment; some new flavours were launched to different product line increasing the fermented milk category volume.
  • Consumption in Horeca rather stagnated as local Estonian consumers were seen to be going out less often in order to save money.


Canadean''s Estonia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12164

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