Quarterly Beverage Tracker First Quarter 2016: East Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 557
    ReportsandReports

Summary

The improving economic conditions across the region have been reflected by increased consumer confidence levels. Belarus and Ukraine have seen the biggest decreases in consumption as the economies are two of the ones that have not seen an improvement. Soft drinks in Romania however saw an increase of 10%. Healthy hydration has also started to hit the region with more consumers looking to become fitter.

Key Findings

  • Hot drinks and dairy drinks performed well as the mild weather boosted consumption.
  • Enhanced water saw the highest growth in Poland as consumers seek healthier hydration.
  • Cautious spending has seen juice and nectars decline across the region.
  • Increased consumption in Russia has seen energy drinks have increased consumption.

Synopsis

Canadean''s East Europe Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the East Europe beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in East Europe to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: GlobalData
Product Code: Canadean12163


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