Quarterly Beverage Tracker First Quarter 2016: Denmark; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 24


The beer market has fared well in terms of value as demand for specialty and craft style beers continues. White milk sales were relatively flat in Q1-16 despite the mild start to the year. Farm gate prices remain very low since the ending of the quota system in April last year. Hot tea will also be helped by the rise of coffee shops due to the increased availability that coffee shops offer. Denmark had a late spring in 2015 and with conditions milder this year, results for this weather sensitive segment in Q1-16 have been positive with an overall growth recorded.

Key Findings

  • Spirits and wines have increased as a result of the early Easter. Wine will have been helped this year by the fact that the tax has not increased like last year. Price remains an important driver for spirits sales.
  • Despite the low prices of white milk, milk alternatives continue to climb upwards but from a very small base.
  • On-premise sales of hot coffee are being helped by the emergence of a coffee shop boom.
  • Results for still packaged water show an even high growth whilst carbonated packaged water is less weather sensitive and results have been more stable with a low growth.


Canadean''s Denmark Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Denmark beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Denmark to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12162

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