Quarterly Beverage Tracker First Quarter 2016: Croatia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 26


Despite positive basic economic indicators and increased consumer confidence indices, consumption of beverages did not recover in Q1-16. The volume in dairy drinks market is driven by white milk as in Q1-16 its retail prices declined to the lowest point ever. The hot drinks recorded positive growth in Q1-16 driven by the increase of hot tea consumption, as hot coffee volumes remained flat.

Key Findings

  • The still drinks category is not drunk much during the colder part of the year; out-of-home consumption is low as Q1 usually is not favourable for still drinks in PET.
  • Beer is a popular and well established category driven by the marketing activities of the main players. The Q1-16 consumption was additionally pushed via the growing popularity of craft beer which attracted consumer attention to the whole beer category.
  • Drinking yogurts and fermented milk grew slightly in volume, flavoured milk declined a bit and non-dairy milk showed a mild growth.
  • Hot tea consumption was pushed by the Franck prize promotion, accompanied by lower prices in January.


Canadean''s Croatia Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Croatia beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Croatia to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12160

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