Quarterly Beverage Tracker First Quarter 2016: Colombia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 22


Although almost all soft drinks categories experienced an expansion, carbonates, energy drinks and still drinks were among the best performing. Q1-16 has been very dynamic in terms of new product developments; a significant number of new products have been launched by leading players in order to encourage consumption. In Q1-16, the alcoholic drinks category experienced positive growth mostly driven by the beer category. Beer being among the most favoured categories during the warm season, it experienced a further increase due to growth in the tourism industry.

Key Findings

  • Private Label products in the soft drinks industry experienced a decline in Q1-16, due to aggressive competition from large discount retail chains.
  • Wine consumption continued growing, however the rate of growth decelerated due to the higher pricing that the category has undergone as a result of the devaluation of the Colombian peso.
  • The drinking yogurt category experienced positive increase as performance continued to be affected by the fast growth of spoon-able yogurts, and leading companies.
  • The hot beverages market showed only a very moderate growth in Q1-16 as the warm weather hindered consumption.


Canadean''s Colombia Quarterly Beverage Tracker Q1-2016 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12159

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