Quarterly Beverage Tracker First Quarter 2016: Bulgaria; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 26


The impact of the hot summer in 2015, which had the effect of increasing the volume in still drinks at the expense of juice and nectars, has subsided. Due to the high seasonality in the alcoholic drinks market, its growth slowed down in Q1-16 as y-o-y growth rate was lower in Q1-16 than forecasted. Growth in packaged volumes continued to gain ground on unpackaged volumes sold illegally. This was due to improvements in traditional trade distribution. Large marketing investment and extremely well developed distribution in all channels led the category to mild growth in 2015.

Key Findings

  • Illegal bottling is still widespread and is damaging the overall soft drinks market image.
  • Bulgarian wineries continued to lose volume to illegal and domestic production, although enforcement on regulations is slowly seeing this improve.
  • Consumers are finding it increasingly difficult to recognize the differences between different portfolios of dairy drinks which span the drinking yogurt and flavoured milk categories.
  • Consumption of hot tea with its premium profile and higher price meant this segment took a substantial share of the category in Q1-16.


Canadean''s Bulgaria Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Bulgaria beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Bulgaria to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12157

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