Quarterly Beverage Tracker First Quarter 2016: Belgium; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Published: May 2016
No. of Pages: 22


The announced sugar tax has highlighted the issues around sugar consumption, and hit carbonates sales volumes. Supermarket PL brands have gained terrain in 2015 and this continued in Q1-16, whereas hard discounters started to lose terrain. Consumers are switching over to open market style supermarkets and skipping the regular shop at hard discounters now that they have a little more disposable income.

Key Findings

  • Packaged water suffered during the economic crisis, with consumers turning to tap water to reduce their household budgets.
  • Most of the alcoholic drinks remained at stable volumes, as health issues related to alcohol and increased excise duties affected the segment.
  • Consumers seem increasingly divided in their opinions as to the health benefits of drinking milk. Some are convinced that it is essential for health whereas others believe that it has a negative impact on health.
  • The extended colder spring favoured volumes for hot beverages. However, the category is so large that the market is as good as saturated.


Canadean''s Belgium Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour
  • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons to Buy

  • Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning
  • Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ''hot topic'' offering qualitative insight from local consultants to determine opportunities for product innovation

Published By: Canadean
Product Code: Canadean12154

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