This report presents a recent review of the Chinese smartphone industry in the first quarter of 2016, including shipment volume of major smartphone brands in China, breakdowns of each vendor's shipment volume share by chipset maker, application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G technologies. The report also examines major chipset makers' product mix for major smartphones available in China.
The report finds that the Chinese smartphone industry's shipment volume reached around 105.6 million units in the first quarter of 2016, up 11.9% year on year, with a total number of 274 new models launched during the January-March period. By shipment volume, Huawei was the market leader with shipment volume reaching around 16.7 million units, followed by Xiaomi, which shipped around 14.1 million smartphones. It is worth noting that Chinese vendors Oppo and Vivo had made significant progress to take the third and fourth places, respectively. Meanwhile, Apple and Samusng ranked fifth and sixth with around 11.1 million and 6.7 million units of smartphones shipped, respectively. Emerging vendors, such as Meizu and LeEco, are anticipated to play a more important role in the changing dynamic of the Chinese smartphone market. In particular, LeEco, the first online video service company in China to make forays into hardware, managed to rise rapidly on the back of strong smartphone sales. The company is estimated to have shipped around 3.3 million smartphones in the first quarter of 2016.
Apple, ASUS, Coolpad, Doov, Gionee, Google, Hisense, Hisilicon, HTC, Huawei, Intel, LeEco, Lenovo, MediaTek, Meizu, Microsoft, Oppo, Qualcomm, Samsung, TCL, Vivo, Xiaomi, ZTE.