According to different user groups, disposable diapers can be divided into baby diapers and adult incontinence products
1. Baby Diapers
In 2015, the size of global baby diaper market reached around USD54.3 billion; the main consumption areas including Asia, North America and Western Europe accounted for more than 70% of consumption. Baby diapers have seen wide application and a market penetration rate of 90% or so in North America, Western Europe, Japan and other developed countries, in contrast to less than 60% in the Chinese market, which shows the huge potential for development.
In 2015, the Chinese baby diaper market reported consumption of 27.4 billion pieces and size of about RMB29.5 billion. In the next five years, with the improvement of China's urbanization rate and per capita disposable income as well as the opening of "two-child policy", the size of baby diaper market is expected to maintain an over 10% growth rate to hit roughly RMB51 billion by 2020.
In China, imported diapers have occupied about 50% of baby diaper market share, even an absolutely advantageous share of 80% in high-end baby diaper market. In 2015, key players in the Chinese baby diaper market were P&G, Unicharm, Kimberly-Clark, Hengan International and Kao, which had a combined market share of 70%. Among them, P&G topped the list with 29% market share.
2. Adult Incontinence Products
Japan boasts the highest market penetration rate of adult incontinence products in the world, up to 80%; followed by North America (65%) and Western Europe (58%), in contrast to the world’s average level of 12%. However, in China, the rate is merely 3%, showing great potential for growth.
The Chinese adult incontinence product market is still in the early stage of development with market size of RMB5.36 billion in 2015. Following the acceleration of social aging, the Chinese adult incontinence product market size is expected to grow at a rate of 25% or so over the next five years.
In 2015, there were about 300 adult incontinence product manufacturers in China, mainly including Hangzhou Zhen Qi Health Products Co. Ltd., Hangzhou Haoyue Industry Co., Ltd., Hangzhou Coco Healthcare Products Co., Ltd., etc. with major brands “Sunkiss”, “White Cross” and “Coco”.
China Disposable Diaper Industry Report, 2016-2020 mainly highlights:
- Market size, demand, etc. of global baby diapers and adult incontinence products;
- Market size, production and marketing, competition pattern, development forecast, etc. of Chinese baby diapers and adult incontinence products;
- Operation, disposable diapers, prediction and forecast, etc. of 23 players at home and abroad.