Baby Food in Portugal

Published: May 2016
No. of Pages: 80
Single User License: US $ 3275
Corporate User License: US $ 9825


The market for baby food in Portugal has been suffering in recent years as a result of a sharp decline in the number of births. Until 2005, cereals was the largest sector in the Portuguese baby food market, but in 2006 it was overtaken by wet meals, a trend subsequently maintained. As a result, in 2015 the market divided in volume terms into 34.9% baby meals, 32.3% cereals, 32.1% baby milks, and 0.2% baby drinks and finger foods. In value terms, however, wet meals and cereals rank well behind infant formulae. In 2015 the market actually increased for the first time since 2009, and this offers manufacturers some hope for the future.

Key Findings

  • The market for baby food in Portugal has stalled in recent years, due both to the very poor economic situation and to the low level of births. Overall baby food consumption in 2015 is 18.4% less than in 2009.
  • In 2015, the largest section of the market was baby meals, with 34.9%. Baby cereals have marginally moved ahead of baby milks, with volume shares of 32.3% and 32.1% respectively.
  • In 2015, pharmacies accounted for less than 10% of baby food sales, approximately half of their share in 2000. Food retailers now represent the bulk of baby food sales, at over 90%, and their strength in this market is steadily growing.
  • The supply of baby food in Portugal is now in the hands of two major manufacturers, Nestlé and Danone. Nestlé is in the lead with a 45.1% share of value and an even higher 50.7% of volume sales.


"Baby Food in Portugal" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Portugal market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Published By: GlobalData
Product Code: Canadean12093

Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:


  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest:

We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy