Travel and Tourism in Malaysia to 2020

Published: May 2016
No. of Pages: 113


International arrivals to Malaysia declined in 2015, largely due to the airline disasters that took place in 2014 (Malaysian flight MH370 disappeared in March and flight MH17 was shot down on July 17). However, the market is expected to recover and grow by 2% in 2016, driven by the depreciating Malaysian currency.

Key Findings

  • In 2015, Malaysia's tourism sector saw one of the worst downturns for two decades. Incidents that took place in the airline industry in 2014 were one of the key reasons for this decrease. International arrivals fell by -6% in 2015 and trips from Singapore, Malaysia's largest source market, which accounts for 50% share of total inbound trips, plunged by -8%. Arrivals from Singapore were effected due to floods, which also impacted arrivals from Thailand, Brunei, and Indonesia, who travel by road, in the first quarter, and the South East Asian haze from late August to October end. A strong Singapore dollar and the availability of more holiday destination choices (such as Japan) also caused a contraction in Singapore arrivals to Malaysia. Domestic trips totaled 77.3 million in 2015 and outbound trips stood at 11.4 million. Canadean expects inbound trips to recover in 2016, fueled by weak Malaysian currency and the Malaysian tourism board's promotional efforts. Over the forecast period (2016-2020), inbound trips are projected to grow at a CAGR of 4.1% while domestic trips and international departures are expected at 6.4% and 6.2% respectively
  • Tourism in Sabah, the third largest state in Malaysia, situated on the island of Borneo, which shares borders with Indonesia and Brunei, has been witnessing a decline in international arrivals in recent years due to security concerns. Since late 2013, the state has recorded several kidnappings of tourists by Abu_Sayyaf militants with the latest (November 2015) being the execution of a Malaysian captive. International arrivals fell by -8.5% in 2014 and -1.8% in 2015
  • Despite 4.5% growth in arrivals in 2015, room occupancy rate in Penang declined from 66.4% in 2014 to 54.2% in 2015. This can be largely attributed to an increase in unlicensed hotels in Georgia town (UNESCO world heritage site, the major tourist attraction in the state), which provide accommodation at cheaper rates


Canadean's report - Travel and Tourism in Malaysia to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

  • Historic and forecast tourist volumes covering the entire Malaysian Travel and Tourism sector
  • Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
  • Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
  • Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Malaysia's Travel and Tourism sector
  • Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
  • Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Companies Mentioned

  • Air Asia
  • Malaysia Airlines
  • Emirates
  • Malindo Air
  • Cathay Pacific Airways
  • Rangkaian Hotel Seri Malaysian Sdn. BHD
  • Starwood Hotels and Resorts
  • Sun Inns Hotel
  • Accorhotels
  • Tune Hotels
  • Berjaya Hotels and Resorts
  • YTL Hotels
  • OSK Holdings Berhad
  • Holiday Villa Hotels and Resorts and Grand Central Enterprises Berhad

Published By: Canadean
Product Code: Canadean12029

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