Retailing in Chile- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Published: May 2016
No. of Pages: 129
    ReportsandReports

Summary

The Chilean economy is dependent on copper and exports, and the fall of commodity prices have affected the economy in the last two years indicating a need to change their GDP sector portfolio. However, the country is performing better than other Latin American countries. High income levels and sound policies from the government have shielded the country. But Chileans are negotiating their retail purchases as they are shifting towards small stores. On the other hand, high internet penetration and very high smartphone penetration is expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.

Key Findings

  • Online retail is gaining traction in the country, due to high smartphone penetration and fast internet speeds
  • Wearable electronics and smartphones are the fast selling products in electronics
  • Rise of smaller stores is the new trend in the capital region
  • Food and grocery is the largest category group by retail sales while clothing and footwear will be the fastest-growing category group

Synopsis

"Retailing in Chile- Market Summary and Forecasts, 2015-2020" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Chile's retail environment. In addition, it analyzes the key consumer trends influencing Chile's retail industry:

What else does this report offer?

  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy

  • Gain comprehensive knowledge on 26 products across 12 product sectors in Chile's retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020
  • Analysis of key international and domestic players operating in Chile's retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Published By: Verdict
Product Code: Verdict179


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