The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020

Published: May 2016
No. of Pages: 60


Timetric's 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Danish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, direct debits and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.


Timetric's 'The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Danish cards and payments industry, including:

  • ?Current and forecast values for each market in the Danish cards and payments industry, including debit and credit cards.
  • ?Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • ?E-commerce market analysis and payment types.
  • ?Analysis of various market drivers and regulations governing the Danish cards and payments industry.
  • ?Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • ?The competitive landscape in the Danish cards and payments industry.


  • ?This report provides a comprehensive analysis of the Danish cards and payments industry.
  • ?It provides current values for the Danish cards and payments industry for 2015, and forecast figures to 2020.
  • ?It details the different demographic, economic, infrastructural and business drivers affecting the Danish cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • ?It details marketing strategies used by various banks and other institutions.

Reasons To Buy

  • ?Make strategic business decisions, using top-level historic and forecast market data, related to the Danish cards and payments industry and each market within it.
  • ?Understand the key market trends and growth opportunities in the Danish cards and payments industry.
  • ?Assess the competitive dynamics in the Danish cards and payments industry.
  • ?Gain insights into marketing strategies used for various card types in Denmark.
  • Gain insights into key regulations governing the Danish cards and payments industry.

Key Highlights

  • According to Timetric, Denmark had the highest number of contactless terminals and the second-highest number of contactless cards in the Nordic region in 2015. As of November 2015, there were 5.3 million contactless cards (equivalent to 55.6% of overall payments cards), and 61,600 contactless POS terminals in the country, representing roughly 43.8% of the overall number of POS terminals. To capitalize on the growing popularity of contactless technology, Danske Bank and Jyske Bank began offering contactless Dankort cards from August 2015. Contactless mobile payments (m-payments) are also gaining prominence. Nets entered into an agreement with JCB in April 2016, allowing merchants to accept Dankort debit card payments via smartphones using J/Speedy, JCB's contactless technology. J/Speedy can be used to make contactless payments up to US$29.8 (DKK200), and a security code is required for transactions above this amount.
  • ?To capitalize on the increasing number of transactions made at retail outlets, a number of mobile POS (mPOS) providers - including mobile and table - are making a foray into the Danish cards and payments industry. The latest of these is the introduction of a cloud-based POS solution by the Danish startup Shopbox in April 2016. This solution provides faster transaction processing at small merchants such as coffee shops, clubs and sports arenas. Shopbox's POS solution runs on both iOS and Windows-based tablets. In February 2015, iZettle launched the iZettle Card Reader Lite. It is a chip and PIN card reader that can be connected to tablets and smartphones to accept card-based payments.
  • To further expand its network in the Nordic and Baltic regions, the Nordic payment service provider Nets signed a US$255.5 million (DKK 1.7 billion) agreement with Nordea in June 2015 to acquire its merchant acquiring business. This agreement enables Nets to serve 240,000 merchants across the Nordic and Baltic regions. The company is also focused on the improvement of payment infrastructure, and signed an agreement with Dansk Supermarked in 2014 to upgrade its existing POS terminals with contactless technology across all its 600 retail stores. Similarly, to modernize the digital infrastructure in Denmark, Nets signed an agreement with Danish banks and the Danish Chamber of Commerce in 2014, to launch contactless Dankort cards.

Published By: Timetric
Product Code: Timetric2625

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