The Cards and Payments Industry in Japan: Emerging Trends and Opportunities to 2020

Published: May 2016
No. of Pages: 57


Timetric's 'The Cards and Payments Industry in Japan: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in Japan's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, and recent changes in the regulatory structure.


Timetric's 'The Cards and Payments Industry in Japan: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into Japan's cards and payments industry, including:

  • Current and forecast values for each market in Japan's cards and payments industry, including debit and credit cards
  • Detailed insights into payment instruments including credit transfers, cash transactions, checks and payment cards. It also includes an overview of the country's key alternative payment instruments
  • E-commerce market analysis
  • Analysis of various market drivers and regulations governing Japan's cards and payments industry
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • The competitive landscape in Japan's cards and payments industry


  • This report provides a comprehensive analysis of Japan's cards and payments industry.
  • It provides current values for Japan's cards and payments industry for 2015, and forecast figures to 2020.
  • It details the different demographic, economic, infrastructural and business drivers affecting Japan's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.

Reasons To Buy

  • Make strategic business decisions, using top-level historic and forecast market data related to Japan's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Japan's cards and payments industry.
  • Assess the competitive dynamics in Japan's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Japan.
  • Gain insights into key regulations governing Japan's cards and payments industry.

Key Highlights

  • The Japanese government undertook a number of initiatives to encourage electronic payments during the review period (2011-2015). As part of its Regional Revitalization policy launched in June 2014, the government urged banks to enhance the scope of domestic automatic teller machines (ATMs) to make them compatible with overseas-issued payment cards, due to a rise in inbound tourists. In January 2016, the Ministry of Economy, Trade and Industry announced plans to launch a mobile payment (m-payment) app for foreign visitors. Consumers can register passport and credit card details in the app, and make payments at retail outlets using mobile phones.
  • To increase convenience for foreign travelers, Sumitomo Mitsui Banking, Mitsubishi UFJ and Mizuho Bank announced plans to make their ATMs compatible with foreign issued credit cards. Presently, only a few banks in Japan provide ATMs that accept overseas cards for cash withdrawals. As part of the plan, Mitsubishi UFJ will install 1,000 ATMs over 2016-2020. Sumitomo Mitsui Banking also plans to install 1,000 ATMs by the end of March 2017.
  • The government aims to welcome 20 million tourists a year by 2020, but is expected to surpass the target well before this date, as a total of 19.7 million tourists visited Japan in 2015. To encourage tourism, the government abolished tax for foreign travelers on confectionery, cosmetics, food, alcohol and medicinal items from October 2014. According to the new law, tourists spending US$47.2 (JPY5,000) or above at specified merchants are eligible for the tax exemption.

Published By: Timetric
Product Code: Timetric2624

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