The Cards and Payments Industry in the Czech Republic: Emerging Trends and Opportunities to 2020

Published: May 2016
No. of Pages: 58
    ReportsandReports

Synopsis

Timetric's 'The Cards and Payments Industry in the Czech Republic: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Czech Republic's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, payment cards, cash transactions, direct debits and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary

Timetric's 'The Cards and Payments Industry in the Czech Republic: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Czech Republic's cards and payments industry, including:

  • Current and forecast values for each market in the Czech cards and payments industry, including debit card, credit and charge cards.
  • Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis.
  • Analysis of various market drivers and regulations governing the Czech cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape in the Czech Republic's cards and payments industry.

Scope

  • This report provides a comprehensive analysis of the Czech Republic's cards and payments industry.
  • It provides current values for the Czech Republic's cards and payments industry for 2015, and forecast figures to 2020.
  • It details the different demographic, economic, infrastructural and business drivers affecting the Czech cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.

Reasons To Buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to the Czech Republic's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Czech Republic's cards and payments industry.
  • Assess the competitive dynamics in the Czech cards and payments industry.
  • Gain insights into marketing strategies used for various card types in the Czech Republic.
  • Gain insights into key regulations governing the Czech Republic's cards and payments industry.

Key Highlights

  • According to the Czech National Bank (CNB), the number of cards with contactless functionality was 8.7 million, accounting for 75% of the total 11.6 million cards in 2015. Similarly, the number of contactless transactions reached 369.2 million in 2015 - which accounted for 48.5% of the country's total payment card transactions. All major banks offer contactless cards, and banks and payment companies have enhanced efforts to increase acceptance of contactless cards. Komer?ní Banka launched a contactless debit card in collaboration with Visa in February 2014; it enables consumers to pay without inserting the card or entering the personal identification number (PIN) at point of sale (POS) terminals for payments of up to US$20.4 (CZK500). In November 2015, the bank announced plans to install 6,000 contactless-capable POS terminals across the Czech Republic.
  • In view of the rising e-commerce market, there is a rise in the uptake of alternative payments in the country with the availability of Paysafecard, Ukash, PayPal and MasterPass. MasterCard launched the MasterPass digital wallet in the Czech Republic in November 2014. MasterPass allows consumers to store payment card, shipping and billing address details in one place. Initially, payments were accepted at lza.cz, Czech Railways and DameJidlo.cz. In December 2015, MasterCard extended the payment platform to FreshDirect customersthe online fresh food supplier, to provide the option of paying through MasterPass for their online purchase. FreshDirect offered a US$25 (CZK612.2) discount for consumers on their first purchase using MasterPass as a payment option during the December 2015-March 2016 period.
  • Banks are increasingly focusing on small and mid-sized enterprises (SMEs) by offering business cards with a range of value-added services and pricing benefits. The latest being the introduction of MasterCard Business World Credit Cardin December 2015 by Komer?ní Banka. Cardholders are offered 1% cashback on all payments made until December 2016. The card is issued without charge, and the maintenance fee is waived if monthly spending surpasses US$204.2 (CZK5,000). The card also offers credit of US$4,083.8 (CZK100,000) to new start ups in selected sectors. UniCredit Bank offers Visa Electron debit cards without maintenance fees to SMEs with turnovers of up to US$2 million (CZK50 million) annually. The cardholders are provided benefits such travel insurance, purchase protection insurance and membership in the Priority Pass program entitling admission to 600 airport lounges across the world.

Published By: Timetric
Product Code: Timetric2430


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