Italy Soft Drinks Review 2010

Report Summary

The Soft Drinks Reviews cover twelve beverage categories (where relevant): Bottled Water, Bulk/HOD Water, Carbonates, Juice, Nectars, Still Drinks, Squash/Syrups, Fruit Powders, Iced/RTD Tea Drinks, Iced/RTD Coffee Drinks, Sports Drinks, Energy Drinks.

Data includes historical consumption trends (2004 to 2009), plus latest forecasts for 2010 and projections to 2013. Segmentation data, packaging analysis and distribution splits are provided by individual beverage category, as is 2009 market valuation (value at consumer price) and leading companies' % market share.

Supporting text includes commentary on current and emerging trends, outlook, segmentation, private label, marketing, pricing/valuation, packaging and distribution. New products for 2009 are also featured.

Scope

This exclusive soft drinks country review provides an excellent high level overview of the key categories in Italian soft drinks market

Reasons To Buy

Compiled from an extensive global soft drinks database, the Italy Soft Drinks Review provides a comprehensive overview of the soft drinks market in Italy.

The report is an essential read for anyone with an interest in soft drinks in Italy and is an excellent way of quickly gaining an understanding of the dynamics and structure of the market.

Soft Drinks Reviews are available for over 80 markets. Competitively priced at just £1,999, they are ideal for easy comparison of market structure and trends between different countries.

Key Highlights

Data provided for individual soft drinks categories
Historical consumption volumes (million litres and per capita) 2004 to 2009
Latest forecasts for 2010 plus projections to 2013 (million litres and per capita)
Supporting text including market commentary on current and emerging trends
Segment analysis (flavour, carbonated vs still, regular vs low calorie, ambient vs chilled, mineral/spring vs table, RTD/concentrate vs powdered - where applicable)
Packaging analysis (pack material, refillable vs non-refillable, single serve vs multi serve)
Distribution splits (off- vs on-premise)
Leading companies' percentage market shares
2009 market valuation (value at consumer price)
New products and marketing activity for 2009

Table Of Contents

Italy Soft Drinks Review 2010

Bottled Water
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Bottled Water New Products 2009

Table - Consumption – Million Litres/Litres per Capita, 2004-2013F
Table - Population – Millions, 2004-2013F
Table - Import Volume - Million Litres, 2004-2010F
Table - Imports’ Share of Consumption %, 2004-2010F
Chart - Consumption – Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Carbonated vs Still, Mineral/Spring vs Table), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Bulk/HOD Water
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Marketing
Pricing/Valuation
Packaging
Distribution
Bulk/HOD Water New Products 2009

Table - Consumption – Million Litres/Litres per Capita, 2004-2013F
Table - Population – Millions, 2004-2013F
Chart - Consumption – Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Carbonated vs Still, Mineral/Spring vs Table), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable), % Shares, 2008-2010F
Table - Distribution (Off Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Carbonates
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Carbonates New Products 2009

Table - Consumption – Million Litres/Litres per Capita, 2004-2013F
Table - Population – Millions, 2004-2013F
Table - Million Cases, 192oz or 24 x 8oz 2004-2013F
Table - 8oz servings per capita, 2004-2013F
Chart - Consumption - Million Litres, 2004-2013F
Chart - Annual Incremental Growth - Million Litres, 2005-2013F
Table - Segment (Flavour, Regular vs Low Calorie), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Juice
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Functional Products
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Juice New Products 2009

Table - Consumption - Million Litres/Litres per Capita, 2004-2013F
Table - Population - Millions, 2004-2013F
Chart - Consumption - Million Litres, 2004-2013F
Chart - Annual Incremental Growth - Million Litres, 2005-2013F
Table - Segment (Flavour, Ambient vs Chilled), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Nectars
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Functional Products
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Nectars New Products 2009

Table - Consumption - Million Litres/Litres per Capita, 2004-2013F
Table - Population - Millions, 2004-2013F
Chart - Consumption – Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Flavour, Ambient vs Chilled), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Still Drinks
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Functional Products
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Still Drinks New Products 2009

Table - Consumption - Million Litres/Litres per Capita, 2004-2013F
Table - Population - Millions, 2004-2013F
Chart - Consumption - Million Litres, 2004-2013F
Chart - Annual Incremental Growth - Million Litres, 2005-2013F
Table - Segment (Flavour), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Squash/Syrups
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Squash/Syrups New Products 2009

Table - Consumption - Million Litres/Litres per Capita, 2004-2013F
Table - Population - Millions, 2004-2013F
Chart - Consumption – Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Flavour), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Iced/Rtd Tea Drinks
Category Profile
Key Facts – Chart – Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Iced/Rtd Tea Drinks New Products 2009

Table - Consumption - Million Litres/Litres per Capita, 2004-2013F
Table - Population - Millions, 2004-2013F
Chart - Consumption – Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Flavour, Carbonated vs Still, RTD/Concentrate vs Powdered), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Iced/Rtd Coffee Drinks
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Iced/Rtd Coffee Drinks New Products 2009

Table - Consumption – Million Litres/Litres per Capita, 2004-2013F
Table - Population – Millions, 2004-2013F
Chart - Consumption – Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Carbonated vs Still, RTD/Concentrate vs Powdered), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Sports Drinks
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Sports Drinks New Products 2009

Table - Consumption - Million Litres/Litres per Capita, 2004-2013F
Table - Population - Millions, 2004-2013F
Chart - Consumption - Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Carbonated vs Still, RTD/Concentrate vs Powdered), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Energy Drinks
Category Profile
Key Facts - Chart - Leading Trademark Owners 2009
Commentary / Summary Text
Current & Emerging Trends
Outlook
Segmentation
Private Label/Private Label Producers
Marketing
Pricing/Valuation
Packaging
Distribution
Energy Drinks New Products 2009

Table - Consumption - Million Litres/Litres per Capita, 2004-2013F
Table - Population - Millions, 2004-2013F
Chart - Consumption - Million Litres, 2004-2013F
Chart - Annual Incremental Growth – Million Litres, 2005-2013F
Table - Segment (Carbonated vs Still, RTD/Concentrate vs Powdered), % Shares, 2008-2010F
Table - Packaging (Material, Refillable vs Non-Refillable, Multi Serve vs Single Serve), % Shares, 2008-2010F
Table - Distribution (Off-Premise vs On-Premise), % Shares, 2008-2010F
Table - Leading Companies, % Shares, 2008-2009

Appendices
Methodology
Product Definitions
Packaging Definitions
Glossary