Kazakhstan Beer Market Insights Report 2015; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Published: November 2015
No. of Pages: 42


The market saw growth in 2014, and further growth was hindered by national currency devaluation. Only the mainstream price segment declined as a result of a poor performance from Efes Beverage Group. The market remains a duopoly however, and Carlsberg showed volume and market share development.

Key Findings

  • Beer market was aided by hot summer weather and expansion of the middle class
  • Brand image plays a vital role as consumers choose European brands
  • Carlsberg experienced profound growth


Canadean's Kazakhstan Beer Market Insights 2015 Report provides a complete overview of the Kazakhstan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Kazakhstan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Kazakhstan beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Kazakhstan beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Companies Mentioned

  • Efes Beverage Group
  • Carlsberg Group
  • Shimkent Piv
  • Arasan
  • Heineken
  • SABMiller
  • Moscow Brewery

Kazakhstan Beer Market Insights Report 2015; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Table of Contents

1 Data Revisions Summary

2 Executive Summary

3 Market Context
3.1Market Context
3.2Market Parameters Tables
3.3Legislation and Taxation Tables

4 Market Background Briefing

5 Market Update
5.1Market Commentary
5.2Packaging Trends
5.3Beer Pricing Tables
5.4Beer Data Tables

6 Brewer Profiles

7 Appendix
7.2Methodology and Product Definitions

List of Tables

Table 1: Kazakhstan Population Size and Growth, 1991-2017F
Table 2: Asia Population Size and Growth, 2004-2015F
Table 3: Kazakhstan Economic Indicators, 2006-2016F
Table 4: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2014
Table 11: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2012-2014
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2013-2015F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 20: Commercial Beverage Consumption - Liters Per Capita, 2004-2015F
Table 21: Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 22: Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 23: Commercial Beverage Consumption - Million Liters, 2004-2015F
Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2004-2015F
Table 25: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 26: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 27: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 28: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 29: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 30: Beer Market Valuation (Local Currency), 2013-2015F
Table 31: Beer Consumption by Local Definition, 2011-2015F
Table 32: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 33: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 34: Beer Consumption by Type, 2011-2015F
Table 35: Beer Consumption by Geographic Scope, 2011-2015F
Table 36: Beer All Trademarks, 2010-2014
Table 37: Beer Brands by Local Definition, 2010-2014
Table 38: Beer Brands by Standard Price Segment, 2010-2014
Table 39: Beer Brands by Alcoholic Strength, 2010-2014
Table 40: Beer Brands by Type, 2010-2014
Table 41: Imported Brands by Origin, 2010-2014
Table 42: Beer Licensed Brands, 2010-2014
Table 43: Beer Trademark Owners, 2010-2014
Table 44: Beer Local Operators, 2010-2014
Table 45: Beer leading Brewers/Importers, 2010-2014
Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 47: Beer Distribution: On vs Off Premise, 2011-2015F
Table 48: Rosa Brand Volumes 2010-2014
Table 49: Efes Karaganda Brand Volumes 2010-2014
Table 50: Shimkent Piv Brand Volumes 2010-2014
Table 51: Caspian Beverages Holding Brand Volumes 2010-2014

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014

Published By: Canadean
Product Code: Canadean11779

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