Plumbing Fixtures & Fittings to 2019

Published: November 2015
No. of Pages: 445

US demand to rise 6.3% annually through 2019

US demand for plumbing fixtures and fittings is forecast to rise 6.3 percent per year to $12.3 billion in 2019, spurred by rebounding building construction expenditures. The residential market will see the most rapid advances, as strong growth in housing completions and design trends that call for homes with more and larger bathrooms and larger kitchens will boost demand for a broad range of plumbing products. In the nonresidential market, increasing construction of such buildings as hospitals, hotels, educational facilities, and offices will promote demand for fixtures and fittings, as these structures often have many bathrooms and extensive kitchen facilities.

Bathroom renovations, water use concerns to drive gains

Demand for plumbing fixtures and fittings will also be boosted by strong consumer interest in bathroom renovation projects. Homeowners looking to enhance convenience will install additional bathrooms, many of which will have senior-friendly products, such as walk-in bathtubs and showers with integrated seating, or such fixtures as touchless faucets and showerheads. Furthermore, owners and managers of such facilities as hotels, resorts, casinos, and other leisurerelated businesses will renovate bathrooms to accommodate older Americans.

In both the residential and nonresidential markets, concerns about reducing water consumption will spur home and business owners to replace older, less-efficient fixtures and fittings with newer models  that use less water. The prolonged period of drought in California and a growing awareness of water scarcity issues in many parts of the US will spur ecologically minded consumers to replace such products as toilet closet bowls and flush tanks, urinals, showerheads, faucets, and other fittings with low-flow products. Not only do newer fixtures and fittings utilize less water, they can also lower utility bills.

Dominant plumbing fixtures segment to outpace fittings

Plumbing fixtures -- which accounted for the larger share of plumbing products demand in 2014 -- will see faster gains in demand going forward. In addition to the expected rebound in building construction activity, demand for plumbing fixtures will be supported by consumer interest in higher-value products. Such items as commercial-size kitchen sinks, whirlpool baths, and walk-in bathtubs can enhance convenience, while such fixtures as acrylic bathtubs and cast polymer lavatories and kitchen sinks can be installed to improve aesthetics, impressing visitors and guests and boosting property values.

Demand for plumbing fittings will be aided by gains in building construction activity, and by the efforts of consumers to replace older and less-efficient faucets and showerheads with newer models that use less water. These low-flow products can not only provide savings on water bills, but also offer such features as sensor-operated touchless controls that enhance convenience and improve hygiene, key considerations for owners and managers of hospitals, schools, and other buildings with heavy traffic flows. However, strong competition from inexpensive imports -- particularly from China and other nations with low labor costs -- will serve as a check on value demand advances.

Company Profiles

Profiles 30 US industry participants such as American Standard, Kohler, Masco & Moen (Fortune Brands)

Additional Information

This study analyzes supply of and demand for plumbing fixtures and fittings in the US. Plumbing fixtures include bathtubs, showers, sinks, toilets, hot tubs and spas, bidets, and drinking fountains. Plumbing fittings include lavatory fittings, bathtub and shower fittings, kitchen and other sink fittings, and miscellaneous fittings such as flush valves and controls. Products excluded from the scope of this study are plumbing pipes and pipe fittings, industrial valves and pumps, and plumbing for swimming pools. In addition, major manufacturers of plumbing fixtures and fittings are identified and profiled, and the key industry competitive variables are discussed. The entire report is framed within the plumbing products industry’s economic, technological, and market environments.

Historical data for 2004, 2009, and 2014 and forecasts for 2019 and 2024 are provided in current dollars for demand, shipments, and net imports for each major product segment. Demand in physical units is presented for plumbing fixtures by material. Shipments data are provided for plumbing fixtures by material and for each major product segment in current dollars. Historical and forecast demand by market (residential and nonresidential construction and other markets) is also provided in current dollars.

Plumbing Fixtures & Fittings to 2019

Table of Contents

Introduction XIII

I. Executive Summary 1

II. MARKET Environment 4
General 4
Macroeconomic Trends 5
Demographic Trends 10
Consumer Trends 14
Consumer Spending 15
Consumer Financing 17
Building Construction 20
Residential Buildings 23
Housing Completions 25
Housing Stock 30
Bathroom Trends 34
Improvements & Repairs 37
Nonresidential Buildings 38
New 39
Improvements & Repairs 41
Transportation Equipment 43
Plumbing Fixtures & Fittings Pricing Trends 46
Historical Market Overview 49
Technology Trends 53
Environmental & Regulatory Considerations 55
Plumbing Codes 55
Water Conservation Regulations & Standards 57
Toilet Fixtures 59
Shower Fittings 60
Lavatory Fittings 61
California Water Conservation Measures 62
Drinking Water Quality 63

III. Overview 64
General 64
Supply & Demand 65
Fixtures 68
Fittings 71
Foreign Trade 73
Imports 76
Exports 78
World Plumbing Fixtures & Fittings Market 80

IV. Fixtures By Material 82
General 82
Vitreous China 88
Product Characteristics 90
Suppliers 91
Plastics 92
Cast Polymers 98
Characteristics 102
Suppliers 104
Fiberglass 105
Acrylic 108
Other Plastics 111
Metal 113
Steel 118
Cast Iron 123
Other Metals 127
Other Materials 129

V. Fixtures By Type 134
General 134
Bathtub & Shower Fixtures 140
Bathtubs 144
Whirlpool Bathtubs 148
Shower Stalls & Receptors 151
Bathtub & Shower Surrounds 154
Sink Fixtures 155
Lavatories 159
Kitchen Sinks 163
Other Sinks 167
Toilet Fixtures 169
Water Closet Bowls 173
Flush Tanks 176
Urinals 179
Other Plumbing Fixtures 182
Hot Tubs & Spas 184
Drinking Fountains 186
Bottle Filling Stations 187
Bidets 188
All Other Plumbing Fixtures 189
Plumbing Fixtures Market Share 189

VI. Fittings 194
General 194
Lavatory Fittings 197
Two-Lever Controls 201
Single-Lever Controls 202
Other Lavatory Fittings 203
Bathtub & Shower Fittings 204
Antiscald Valves 207
Single-Lever Controls 208
Showerheads & Fittings 209
Bathtub & Shower Combinations 210
Personal Showers 211
Other Bathtub & Shower Fittings 212
Kitchen & Other Sink Fittings 212
Single-Lever Controls 216
Deck Faucets 217
Other Sink Fittings 219
Other Plumbing Fittings 219
Lawn & Hose Fittings 221
Flush Valves & Controls 222
Drains & Overflows 223
Sediment, Sill, & Other Faucets 223
P & S Traps 224
All Other Plumbing Fittings 224
Plumbing Fittings Market Share 226

VII. Markets 230
General 230
Residential Buildings 235
Demand by Product 237
Demand by Application 240
New 240
Improvement & Repair 243
Demand by Housing Type 247
Single Family 248
Multifamily 252
Manufactured Housing 255
Nonresidential Buildings 257
Demand by Product 260
Demand by Application 262
New 263
Improvement & Repair 265
Demand by Building Type 269
Office & Commercial 269
Institutional 272
Industrial 274
Other 276
Other Markets 278

General 282
Regional Demographic & Economic Activity 283
Population Patterns 284
Economic Outlook 287
Construction Activity 289
Housing Trends 292
Regional Demand for Plumbing Products 296
Northeast 298
New England 300
Middle Atlantic 301
Midwest 302
East North Central 306
West North Central 307
South 308
South Atlantic 311
East South Central 313
West South Central 315
West 316
Mountain 319
Pacific 321

IX. Industry Structure 323
General 323
Industry Composition 324
Market Share 326
Product Development 331
Competitive Strategies 333
Marketing 335
Distribution 339
Mergers & Acquisitions 342
Cooperative Agreements 344
Company Profiles 346
Acorn Engineering, see Morris Group International Alumax Bath Enclosures, see Orkla
American Standard Brands, see LIXIL Group Aquatic US Holdings Corporation 347
Bradley Corporation 349
BrassCraft Manufacturing, see Masco BrassTech, see Masco Briggs Plumbing Products Incorporated 352
Cal Spas, see Lloyds Manufacturing Services California Acrylic Industries, see Lloyds Manufacturing Services
Chicago Faucet, see Geberit International Chronomite, see Morris Group International Danze, see Globe Union Industrial
Delta Faucet, see Masco Duffin Manufacturing, see Geberit International
Elkay Manufacturing Company 355
Fluidmaster Incorporated 359
Fortune Brands Home & Security Incorporated 360
Franke Artemis Holding AG 365
Geberit International AG 368
Gerber Plumbing Fixtures, see Globe Union Industrial Globe Union Industrial Corporation 371
GROHE Group sarl, see LIXIL Group Halsey Taylor, see Elkay Manufacturing Hansgrohe, see Masco Jacuzzi Brands LLC 375
Kallista, see Kohler Keltech, see Bradley Kohler Company 380
KWC, see Franke Artemis Holding LA Spas, see MAAX Spas Industries LIXIL Group Corporation 387
Lloyds Manufacturing Services Incorporated 397
MAAX Bath Incorporated 401
MAAX Spas Industries Corporation 404
Mansfield Plumbing Products LLC 407
Masco Corporation 409
Mirolin Industries, see Masco Moen, see Fortune Brands Home & Security Morris Group International 416
Murdock Manufacturing, see Morris Group International Neo-Metro, see Morris Group International New Dimension One Spas, see Jacuzzi Brands Oatey Company 421
Orkla ASA 423
Peerless Faucet, see Masco Pfister Faucets, see Spectrum Brands Holdings Revere Sink, see Elkay Manufacturing Rexnord Corporation 425
Safety Tubs, see LIXIL Group Sapa, see Orkla Sloan Valve Company 427
Smith (Jay R.) Manufacturing, see Morris Group International Spectrum Brands Holdings Incorporated 430
Sterling Plumbing, see Kohler Sundance Spas, see Jacuzzi Brands Swan Corporation 433
Symmons Industries Incorporated 434
T&S Brass and Bronze Works Incorporated 436
ThermoSpas Hot Tub Products, see Jacuzzi Brands TOTO Limited 438
Villeroy & Boch AG 442
Water Pik Incorporated 444
Watkins Manufacturing, see Masco Whitehall Manufacturing, see Morris Group International Zurn Industries, see Rexnord

List of Tables

Section I -- Executive Summary
Summary Table 3

Section II -- Market Environment
1 Macroeconomic Indicators 10
2 Population & Households 14
3 Personal Consumption Expenditures 17
4 Consumer Financing Environment, 2004-2014 20
5 Building Construction Expenditures 22
6 Residential Building Construction Expenditures 25
7 New Housing Indicators 30
8 Housing Stock by Type 33
9 Residential Improvement & Repair Expenditures 38
10 Nonresidential Building Construction Expenditures 41
11 Nonresidential Building Improvement & Repair Expenditures 42
12 Transportation Equipment Shipments 45
13 Selected Plumbing Products Prices 49
14 Plumbing Products Market, 2004-2014 52

Section III -- Overview
1 Plumbing Products Supply & Demand 68
2 Plumbing Fixtures Supply & Demand 71
3 Plumbing Fittings Supply & Demand 73
4 Plumbing Products Foreign Trade 75

Section IV -- Fixtures By Material
1 Plumbing Fixtures Demand by Material 86
2 Vitreous China Plumbing Fixtures Demand by Product 90
3 Plastic Plumbing Fixtures Demand by Material & Product 98
4 Cast Polymer Plumbing Fixtures Demand 102
5 Fiberglass Plumbing Fixtures Demand 108
6 Acrylic Plumbing Fixtures Demand 111
7 Other Plastic Plumbing Fixtures Demand 113
8 Metal Plumbing Fixtures Demand by Material & Product 117
9 Steel Plumbing Fixtures Demand 123
10 Cast Iron Plumbing Fixtures Demand 127
11 Other Metals Plumbing Fixtures Demand 129
12 Other Materials Plumbing Fixtures Demand 133

Section V -- Fixtures By Type
1 Plumbing Fixtures Demand 138
2 Bathtub & Shower Fixtures Demand by Product 143
3 Bathtub Demand by Material 148
4 Whirlpool Bathtub Demand by Material 151
5 Shower Stall & Receptor Demand by Material 153
6 Bathtub & Shower Surround Demand by Product & Material 155
7 Sink Fixtures Demand by Product 158
8 Lavatory Demand by Material 162
9 Kitchen Sink Demand by Material 167
10 Other Sinks Demand by Material 169
11 Toilet Fixtures Demand by Product 172
12 Water Closet Bowl Demand by Material 176
13 Flush Tank Demand 179
14 Urinal Demand 182
15 Other Plumbing Fixtures Demand 184

Section VI -- Fittings
1 Plumbing Fittings Demand by Type 197
2 Lavatory Fittings Demand by Product 201
3 Bathtub & Shower Fittings Demand by Product 206
4 Kitchen & Other Sink Fittings Demand by Product 216
5 Other Plumbing Fittings Demand by Product 221

Section VII -- Markets
1 Plumbing Products Demand by Market 234
2 Residential Plumbing Products Demand by Product & Application 237
3 New Residential Demand for Plumbing Products 243
4 Residential Improvement & Repair Demand for Plumbing Products 247
5 Residential Demand for Plumbing Products by Housing Type 248
6 Single-Family Housing Demand for Plumbing Products by Product & Application 252
7 Multifamily Housing Demand for Plumbing Products by Product & Application 255
8 Manufactured Housing Demand For Plumbing Products by Product & Application 257
9 Nonresidential Building Demand For Plumbing Products by Product & Application 260
10 New Nonresidential Building Construction Demand for Plumbing Products 265
11 Nonresidential Building Improvement & Repair Demand for Plumbing Products 268
12 Nonresidential Building Demand for Plumbing Products by Building Type 269
13 Office & Commercial Plumbing Products Demand by Product & Application 271
14 Institutional Plumbing Products Demand by Product & Application 274
15 Industrial Plumbing Products Demand by Product & Application 276
16 Other Nonresidential Building Construction Demand for Plumbing Products by Product & Application 278
17 Other Markets Plumbing Products Demand by Product & Market 281

Section VIII -- Regions
1 Population by Region 286
2 Gross Domestic Product by Region 289
3 Construction Expenditures by Region 292
4 Regional Housing Indicators 295
5 Plumbing Products Demand by Region 297
6 Northeast: Plumbing Products Demand by Subregion & Market 300
7 Midwest: Plumbing Products Demand by Subregion & Market 305
8 South: Plumbing Products Demand by Subregion & Market 311
9 West: Plumbing Products Demand by Subregion & Market 319

Section IX -- Industry Structure
1 Plumbing Products Sales by Company, 2014 325
2 Selected Acquisitions & Divestitures 343
3 Selected Cooperative Agreements 345

List of Charts

Section II -- Market Environment
1 Year of Construction of Housing Stock, 2014 33
2 Number of Bathrooms in New Housing Units, 2004-2014 36
3 Plumbing Products Market Growth, 2004-2014 53

Section III -- Overview
1 Plumbing Products Imports by Product & Source, 2014 77
2 Plumbing Products Exports by Product & Destination, 2014 79
Section IV -- Fixtures By Material
1 Plumbing Fixtures Demand by Material, 2014 87

Section V -- Fixtures By Type
1 Plumbing Fixtures Demand, 2014 139
2 Bathtub & Shower Fixtures Demand by Type, 2014 144
3 Sink Fixtures Demand by Product, 2014 159
4 Toilet Fixtures Demand by Product, 2014 173
5 Plumbing Fixtures Market Share, 2014 190

Section VI -- Fittings
1 Plumbing Fittings Market Share 227

Section VII -- Markets
1 Plumbing Products Demand by Market, 2014 234

Section VIII -- Regions
1 Plumbing Products Demand by Region, 2014 297

Section IX -- Industry Structure
1 Plumbing Products Market Share, 2014 327

Published By: Freedonia Group
Product Code: Freedonia Group489

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