Global Social Business Application Market 2015-2019

Published: November 2015
No. of Pages: 57
   

Global Social Business Application Market 2015-2019

Covering: Market size and forecast for social business applications until 2019. Market segmentation based on enterprise collaboration and communication, marketing automation, digital asset management, and social media marketing management. The leading vendors analyzed by this report include Adobe, Oracle, Salesforce.com, and Hootsuite.

Market outlook of social business applications

Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. The market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years.

Also, social media platforms generate enormous data regarding the consumer sentiments related to the market and their behavioural analysis. This huge data is known as big data, which on analysis, unfolds various trends and challenges of the market growth. Enterprises are increasingly investing in big data tools, and predictive tools to obtain such insights as this information helps CMOs to take informative decisions.

The market is also witnessing a huge demand for social media analytics tools that are used to gather insights from social marketing efforts and reach out to a larger customer base. Some of the popular social media open-source analytics tools are Google social analytics, SumAll, Facebook insights, and Twitter Analytics.

Global social business application market segmentation by category

  • Enterprise collaboration and communication
  • Marketing automation
  • Digital asset management
  • Social media marketing management

Digital asset management has become a significant part of social businesses, and this segment is growing at a promising rate. Digital asset management has threats as well as opportunities for the social businesses.

Deployment of digital asset management tools offer a repository of rich media content that can be used and reused. It offers its own stock photo collection, providing imagery for use in blog posts. Also, with the use of digital asset management tools, companies can track where content has been shared and where other data resides, such as metadata fields and features that allow companies to share content and track status on social media.

The leading vendors analyzed by this report

  • Adobe
  • Oracle
  • Salesforce.com
  • Hootsuite

Other prominent vendors of this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and Webtrends.

Key challenges faced by the leading vendors of this market

The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance.

Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs.

Key questions answered in the report

  • What are the key factors driving the global social business applications market
  • What are the key market trends impacting the growth of the global social business applications market
  • What are the various opportunities and threats faced by the vendors in the global social business applications market
  • Trending factors influencing the market shares for EMEA, APAC, and Americas
  • Key outcome of the five forces analysis on the global social business applications market
  • Growth forecast of the global social business applications market until 2019

Global Social Business Application Market 2015-2019

Table of Contents

PART 01: Executive summary
Highlights

PART 02: Scope of the report
Market overview
Top-vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis

PART 06: Market segmentation by category
Market segmentation
Enterprise communication and collaboration market
Marketing automation market
Digital asset management market
Social media marketing management market

PART 07: Geographical segmentation
Geographical segmentation
PART 08: Market drivers
Market drivers

PART 09: Impact of drivers

PART 10: Market challenges
Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends
Market trends

PART 13: Vendor landscape
Vendor analysis
Other prominent vendors

PART 14: Key vendor analysis
Adobe Systems
Hootsuite
Oracle
Salesforce.com

PART 15: Appendix
List of abbreviation

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Global social business application market 2014-2019 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global social business application market segmentation 2014
Exhibit 05: Enterprise communication and collaboration market 2014-2019 ($ billions)
Exhibit 06: Marketing automation market 2014-2019 ($ billions)
Exhibit 07: Digital asset management market 2014-2019 ($ billions)
Exhibit 08: Social media marketing management market ($ billions)
Exhibit 09: Geographical segmentation, 2014
Exhibit 10: Impact of drivers
Exhibit 11: Impact of drivers and challenges
Exhibit 12: Adobe Systems: Business segmentation 2014 by revenue
Exhibit 13: Adobe Systems: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 14: Adobe Systems: Geographical segmentation by revenue 2014
Exhibit 15: Hootsuite: Product segmentation
Exhibit 16: Oracle: Business segmentation by revenue 2014
Exhibit 17: Oracle: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 18: Oracle: Geographical segmentation by revenue 2014
Exhibit 19: Salesforce.com: Business segmentation by revenue 2015
Exhibit 20: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 21: Salesforce.com: Geographical segmentation by revenue 2015

Published By: Infiniti Research Limited
Product Code: Infiniti Research Limited9531


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