CRM Market in China 2016-2020

Published: November 2015
No. of Pages: 57

CRM Market in China - Industry Analysis 2016-2020

Covering: A far-reaching analysis of the CRM market in China and segmentation by application (customer service, sales, and marketing), by deployment model (on-premise and cloud-based), and by end-user (government organizations, BFSI, consumer goods and retail, and others). The top vendors analyzed in the report are Aplicor, IBM, Infor, Microsoft, Oracle,, and SAP. It also includes a SWOT analysis of promising vendors such as 800App CRM, Kingdee, Neusoft, and Yonyou.

An overview of the CRM market in China

The market research analysts expect the customer relationship management (CRM) market in China to grow at a CAGR of more than 17% during the forecast period. The CRM has expanded rapidly and succeeded in transforming the deployment of CRM software from capital expenditure to pay-per-use models.

In accordance with The latest report, the demand for SaaS is high, which represented more than 45% of total CRM software sold globally in 2015. Increased use of cloud-based computing is one of the major factors driving the growth of the CRM market. The demand for cloud-based computing market in China is increasing at a fast rate and this demand is from organizations of all sizes looking for easy-to-deploy alternatives with advanced technologies to replace older systems. As a result, the increasing implementation of cloud-based CRMs will drive the overall CRM market in China and other emerging regions of APAC.

Segmentation of the CRM market in China by application

  • Customer service
  • Sales
  • Marketing

With a remarkable share of close to 42%, the customer service software segment has the highest share in the CRM market in China, and this segment is considered the backbone of CRM operations and is expected to be a consistent driver through 2020.

End-user segmentation of the CRM market in China

  • Government organizations
  • BFSI
  • Consumer goods and retail
  • Others

The adoption of the CRM software is expected to increase in enterprise verticals during the forecast period, with the government sector being the largest user of CRM solutions. Government agencies are paying keen attention on social media and have an active presence in social channels such as Facebook and Twitter.

Competitive landscape and key vendors

The CRM market in China is witnessing a stiff competition due to the influx of new vendors and large enterprise software vendors that provide products specific to the local market.

Top vendors in this market are -

  • Aplicor
  • IBM
  • Infor
  • Microsoft
  • Oracle
  • SAP

Promising vendors in the CRM market in China -

  • 800App CRM
  • Kingdee
  • Neusoft
  • Yonyou

Other prominent vendors included in this report are Amdocs, AsiaInfo-Linkage, Avidian, NetSuite, Sage Group, Shanghai Bokesoft Information, Xiaoshouyi, and XTools.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020
  • What are the key factors driving the CRM market in China
  • What are the key market trends impacting the growth of the CRM market in China
  • What are the challenges to market growth
  • Who are the key vendors in the CRM market in China
  • What are the market opportunities and threats faced by the vendors in the CRM market in China
  • What are the key outcomes of the five forces analysis of the CRM market in China

CRM Market in China 2016-2020

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report
Market overview
Top vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: CRM overview
CRM implementation cycle
CRM framework
CRM applications

PART 06: Market description
Overview of China
ICT sector in China
Strategies for China CRM market
Future of CRM in China

PART 07: Market landscape
Global CRM market
CRM market in China
CRM in China as segment of global CRM market
Five forces analysis

PART 08: Market segmentation by application
CRM customer service software market in China
CRM sales software market in China
CRM marketing software in China

PART 09: Market segmentation by deployment model

PART 10: Market segmentation by end-user

PART 11: Market drivers
Increased use of cloud-based computing
Rising demand from SMEs
Greater use of Web-based interfaces and social computing
Phased approach to CRM implementation
Need to develop effective marketing campaigns

PART 12: Impact of drivers

PART 13: Market challenges
Security issues
High cost of customized CRM solutions
Integration of cloud-based CRM with other applications
User resistance

PART 14: Impact of drivers and challenges

PART 15: Market trends
Significant impact of mobile CRM
Growing demand for marketing automation
Emergence of IoT with CRM applications
CRM's focus on social networks

PART 16: Vendor landscape
Competitive scenario
Global vendor analysis
800App CRM
Other prominent vendors

PART 17: Appendix
List of abbreviations

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: CRM overview
Exhibit 03: CRM workflow
Exhibit 04: Overview of China
Exhibit 05: Future of CRM
Exhibit 06: Traditional and social CRM
Exhibit 07: CRM modules
Exhibit 08: Global CRM market 2015-2020 ($ billions)
Exhibit 09: CRM market in China 2015-2020 ($ millions)
Exhibit 10: CRM in China as segment of global CRM market 2015
Exhibit 11: Five forces analysis
Exhibit 12: CRM market in China by application 2015
Exhibit 13: CRM customer service software market in China 2015-2020 ($ millions)
Exhibit 14: CRM sales software market in China 2015-2020 ($ millions)
Exhibit 15: CRM marketing software market in China 2015-2020 ($ millions)
Exhibit 16: Market segmentation by deployment model 2015
Exhibit 17: Market segmentation by deployment model 2015-2020 ($ millions)
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Key vendor comparison
Exhibit 21: Comparison of top four prominent vendors in market

Published By: Infiniti Research Limited
Product Code: Infiniti Research Limited9499

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