TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Brazil 2
Summary market level: Hungary 3
Summary market level: Mexico 4
Summary market level: Poland 5
Summary market level: South Africa 6
Summary market level: Taiwan 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 22
Advanced Emerging Markets savory snacks, value overview 22
Advanced Emerging Markets savory snacks, volume overview 27
Chapter 4 Brazil 32
Value analysis (Brazilian Real), 2004−09 32
Value analysis (Brazilian Real), 2009−14 33
Value analysis (US dollars), 2004−09 35
Value analysis (US dollars), 2009−14 36
Volume analysis, 2004−09 38
Volume analysis, 2009−14 39
Company and brand share analysis 42
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 5 Hungary 54
Value analysis (Hungarian Forint), 2004−09 54
Value analysis (Hungarian Forint), 2009−14 55
Value analysis (US dollars), 2004−09 57
Value analysis (US dollars), 2009−14 58
Volume analysis, 2004−09 60
Volume analysis, 2009−14 61
Company and brand share analysis 63
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Mexico 74
Value analysis (Mexican Peso), 2004−09 74
Value analysis (Mexican Peso), 2009−14 75
Value analysis (US dollars), 2004−09 77
Value analysis (US dollars), 2009−14 78
Volume analysis, 2004−09 80
Volume analysis, 2009−14 81
Company and brand share analysis 83
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Poland 93
Value analysis (Polish Zloty), 2004−09 93
Value analysis (Polish Zloty), 2009−14 94
Value analysis (US dollars), 2004−09 96
Value analysis (US dollars), 2009−14 97
Volume analysis, 2004−09 99
Volume analysis, 2009−14 100
Company and brand share analysis 102
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 8 South Africa 113
Value analysis (South African Rand), 2004−09 113
Value analysis (South African Rand), 2009−14 114
Value analysis (US dollars), 2004−09 116
Value analysis (US dollars), 2009−14 117
Volume analysis, 2004−09 119
Volume analysis, 2009−14 120
Company and brand share analysis 123
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 9 Taiwan 133
Value analysis (New Taiwan Dollar), 2004−09 133
Value analysis (New Taiwan Dollar), 2009−14 134
Value analysis (US dollars), 2004−09 136
Value analysis (US dollars), 2009−14 137
Volume analysis, 2004−09 139
Volume analysis, 2009−14 140
Company and brand share analysis 142
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 10 Research Methodology 153
Methodology overview 153
Secondary research 154
Market modeling 155
Creating an initial data model 155
Revising the initial data model 155
Creating a final estimate 156
Creating demographic value splits 156
Primary research 156
Data finalization 157
Ongoing research 157
Chapter 11 Appendix 158
Future readings 158
How to contact experts in your industry 158
Disclaimer 158
LIST OF FIGURES
Figure 1: Savory snacks market, Advanced Emerging Markets, value ($m), 2004−14 22
Figure 2: Savory snacks market, Advanced Emerging Markets, value ($m) , 2004−09 24
Figure 3: Savory snacks market, Advanced Emerging Markets, value ($m) , 2009−14 25
Figure 4: Savory snacks market, Advanced Emerging Markets, value growth analysis, 2004−14 26
Figure 5: Savory snacks market, Advanced Emerging Markets, volume (kg, million), 2004−14 27
Figure 6: Savory snacks market, Advanced Emerging Markets, volume (kg, million), 2004−09 29
Figure 7: Savory snacks market, Advanced Emerging Markets, volume (kg, million), 2009–14 30
Figure 8: Savory snacks market, Advanced Emerging Markets, volume growth analysis, 2004−14 31
Figure 9: Savory snacks, Brazil, value by category (BRLm), 2004−14 34
Figure 10: Savory snacks, Brazil, category growth comparison, by value, 2004−14 37
Figure 11: Savory snacks, Brazil, volume by category (kg, million), 2004−14 40
Figure 12: Savory snacks, Brazil, category growth comparison, by volume, 2004−14 41
Figure 13: Savory snacks, Brazil, company share by value (%), 2008−09 44
Figure 14: Savory snacks, Brazil, distribution channels by value (%), 2008−09 48
Figure 15: Savory snacks, Hungary, value by category (HUFm), 2004−14 56
Figure 16: Savory snacks, Hungary, category growth comparison, by value, 2004−14 59
Figure 17: Savory snacks, Hungary, volume by category (kg, million), 2004−14 62
Figure 18: Savory snacks, Hungary, category growth comparison, by volume, 2004−14 62
Figure 19: Savory snacks, Hungary, company share by value (%), 2008−09 65
Figure 20: Savory snacks, Hungary, distribution channels by value (%), 2008−09 69
Figure 21: Savory snacks, Mexico, value by category (MXNm), 2004−14 76
Figure 22: Savory snacks, Mexico, category growth comparison, by value, 2004−14 79
Figure 23: Savory snacks, Mexico, volume by category (kg, million), 2004−14 82
Figure 24: Savory snacks, Mexico, category growth comparison, by volume, 2004−14 82
Figure 25: Savory snacks, Mexico, company share by value (%), 2008−09 85
Figure 26: Savory snacks, Mexico, distribution channels by value (%), 2008−09 88
Figure 27: Savory snacks, Poland, value by category (PLNm), 2004−14 95
Figure 28: Savory snacks, Poland, category growth comparison, by value, 2004−14 98
Figure 29: Savory snacks, Poland, volume by category (kg, million), 2004−14 101
Figure 30: Savory snacks, Poland, category growth comparison, by volume, 2004−14 101
Figure 31: Savory snacks, Poland, company share by value (%), 2008−09 104
Figure 32: Savory snacks, Poland, distribution channels by value (%), 2008−09 108
Figure 33: Savory snacks, South Africa, value by category (ZARm), 2004−14 115
Figure 34: Savory snacks, South Africa, category growth comparison, by value, 2004−14 118
Figure 35: Savory snacks, South Africa, volume by category (kg, million), 2004−14 121
Figure 36: Savory snacks, South Africa, category growth comparison, by volume, 2004−14 122
Figure 37: Savory snacks, South Africa, company share by value (%), 2008−09 125
Figure 38: Savory snacks, South Africa, distribution channels by value (%), 2008−09 128
Figure 39: Savory snacks, Taiwan, value by category (NT$m), 2004−14 135
Figure 40: Savory snacks, Taiwan, category growth comparison, by value, 2004−14 138
Figure 41: Savory snacks, Taiwan, volume by category (kg, million), 2004−14 141
Figure 42: Savory snacks, Taiwan, category growth comparison, by volume, 2004−14 141
Figure 43: Savory snacks, Taiwan, company share by value (%), 2008−09 144
Figure 44: Savory snacks, Taiwan, distribution channels by value (%), 2008−09 148
Figure 45: Annual data review process 154
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Savory snacks market, Advanced Emerging Markets, value ($m), 2004−14 23
Table 4: Savory snacks market, Advanced Emerging Markets, value ($m), 2004−09 24
Table 5: Savory snacks market, Advanced Emerging Markets, value ($m), 2009−14 25
Table 6: Savory snacks market, Advanced Emerging Markets, volume (kg, million), 2004−14 28
Table 7: Savory snacks market, Advanced Emerging Markets, volume (kg, million), 2004−09 29
Table 8: Savory snacks market, Advanced Emerging Markets, volume (kg, million), 2009–14 30
Table 9: Savory snacks, Brazil, value by category (BRLm), 2004−09 32
Table 10: Savory snacks, Brazil, value forecast by category (BRLm), 2009−14 33
Table 11: Savory snacks, Brazil, value by category ($m), 2004−09 35
Table 12: Savory snacks, Brazil, value forecast by category ($m), 2009−14 36
Table 13: Savory snacks, Brazil, volume by category (kg, million), 2004−09 38
Table 14: Savory snacks, Brazil, volume forecast by category (kg, million), 2009−14 39
Table 15: Savory snacks, Brazil, brand share by value (%), 2008−09 42
Table 16: Savory snacks, Brazil, value by brand (BRLm), 2008−09 43
Table 17: Savory snacks, Brazil, company share by value (%), 2008−09 45
Table 18: Savory snacks, Brazil, value by company (BRLm), 2008−09 46
Table 19: Savory snacks, Brazil, distribution channels by value (%), 2008−09 47
Table 20: Savory snacks, Brazil, value by distribution channel (BRLm), 2008−09 47
Table 21: Savory snacks, Brazil, expenditure per capita (BRL), 2004−09 49
Table 22: Savory snacks, Brazil, forecast expenditure per capita (BRL), 2009−14 50
Table 23: Savory snacks, Brazil, expenditure per capita ($), 2004−09 51
Table 24: Savory snacks, Brazil, forecast expenditure per capita ($), 2009−14 51
Table 25: Savory snacks, Brazil, consumption per capita (kg), 2004−09 52
Table 26: Savory snacks, Brazil, forecast consumption per capita (kg), 2009−14 53
Table 27: Savory snacks, Hungary, value by category (HUFm), 2004−09 54
Table 28: Savory snacks, Hungary, value forecast by category (HUFm), 2009−14 55
Table 29: Savory snacks, Hungary, value by category ($m), 2004−09 57
Table 30: Savory snacks, Hungary, value forecast by category ($m), 2009−14 58
Table 31: Savory snacks, Hungary, volume by category (kg, million), 2004−09 60
Table 32: Savory snacks, Hungary, volume forecast by category (kg, million), 2009−14 61
Table 33: Savory snacks, Hungary, brand share by value (%), 2008−09 63
Table 34: Savory snacks, Hungary, value by brand (HUFm), 2008−09 64
Table 35: Savory snacks, Hungary, company share by value (%), 2008−09 66
Table 36: Savory snacks, Hungary, value by company (HUFm), 2008−09 67
Table 37: Savory snacks, Hungary, distribution channels by value (%), 2008−09 68
Table 38: Savory snacks, Hungary, value by distribution channel (HUFm), 2008−09 68
Table 39: Savory snacks, Hungary, expenditure per capita (HUF), 2004−09 70
Table 40: Savory snacks, Hungary, forecast expenditure per capita (HUF), 2009−14 71
Table 41: Savory snacks, Hungary, expenditure per capita ($), 2004−09 71
Table 42: Savory snacks, Hungary, forecast expenditure per capita ($), 2009−14 72
Table 43: Savory snacks, Hungary, consumption per capita (kg), 2004−09 72
Table 44: Savory snacks, Hungary, forecast consumption per capita (kg), 2009−14 73
Table 45: Savory snacks, Mexico, value by category (MXNm), 2004−09 74
Table 46: Savory snacks, Mexico, value forecast by category (MXNm), 2009−14 75
Table 47: Savory snacks, Mexico, value by category ($m), 2004−09 77
Table 48: Savory snacks, Mexico, value forecast by category ($m), 2009−14 78
Table 49: Savory snacks, Mexico, volume by category (kg, million), 2004−09 80
Table 50: Savory snacks, Mexico, volume forecast by category (kg, million), 2009−14 81
Table 51: Savory snacks, Mexico, brand share by value (%), 2008−09 83
Table 52: Savory snacks, Mexico, value by brand (MXNm), 2008−09 84
Table 53: Savory snacks, Mexico, company share by value (%), 2008−09 86
Table 54: Savory snacks, Mexico, value by company (MXNm), 2008−09 86
Table 55: Savory snacks, Mexico, distribution channels by value (%), 2008−09 87
Table 56: Savory snacks, Mexico, value by distribution channel (MXNm), 2008−09 87
Table 57: Savory snacks, Mexico, expenditure per capita (MXN), 2004−09 89
Table 58: Savory snacks, Mexico, forecast expenditure per capita (MXN), 2009−14 90
Table 59: Savory snacks, Mexico, expenditure per capita ($), 2004−09 90
Table 60: Savory snacks, Mexico, forecast expenditure per capita ($), 2009−14 91
Table 61: Savory snacks, Mexico, consumption per capita (kg), 2004−09 91
Table 62: Savory snacks, Mexico, forecast consumption per capita (kg), 2009−14 92
Table 63: Savory snacks, Poland, value by category (PLNm), 2004−09 93
Table 64: Savory snacks, Poland, value forecast by category (PLNm), 2009−14 94
Table 65: Savory snacks, Poland, value by category ($m), 2004−09 96
Table 66: Savory snacks, Poland, value forecast by category ($m), 2009−14 97
Table 67: Savory snacks, Poland, volume by category (kg, million), 2004−09 99
Table 68: Savory snacks, Poland, volume forecast by category (kg, million), 2009−14 100
Table 69: Savory snacks, Poland, brand share by value (%), 2008−09 102
Table 70: Savory snacks, Poland, value by brand (PLNm), 2008−09 103
Table 71: Savory snacks, Poland, company share by value (%), 2008−09 105
Table 72: Savory snacks, Poland, value by company (PLNm), 2008−09 106
Table 73: Savory snacks, Poland, distribution channels by value (%), 2008−09 107
Table 74: Savory snacks, Poland, value by distribution channel (PLNm), 2008−09 107
Table 75: Savory snacks, Poland, expenditure per capita (PLN), 2004−09 109
Table 76: Savory snacks, Poland, forecast expenditure per capita (PLN), 2009−14 110
Table 77: Savory snacks, Poland, expenditure per capita ($), 2004−09 110
Table 78: Savory snacks, Poland, forecast expenditure per capita ($), 2009−14 111
Table 79: Savory snacks, Poland, consumption per capita (kg), 2004−09 111
Table 80: Savory snacks, Poland, forecast consumption per capita (kg), 2009−14 112
Table 81: Savory snacks, South Africa, value by category (ZARm), 2004−09 113
Table 82: Savory snacks, South Africa, value forecast by category (ZARm), 2009−14 114
Table 83: Savory snacks, South Africa, value by category ($m), 2004−09 116
Table 84: Savory snacks, South Africa, value forecast by category ($m), 2009−14 117
Table 85: Savory snacks, South Africa, volume by category (kg, million), 2004−09 119
Table 86: Savory snacks, South Africa, volume forecast by category (kg, million), 2009−14 120
Table 87: Savory snacks, South Africa, brand share by value (%), 2008−09 123
Table 88: Savory snacks, South Africa, value by brand (ZARm), 2008−09 124
Table 89: Savory snacks, South Africa, company share by value (%), 2008−09 126
Table 90: Savory snacks, South Africa, value by company (ZARm), 2008−09 126
Table 91: Savory snacks, South Africa, distribution channels by value (%), 2008−09 127
Table 92: Savory snacks, South Africa, value by distribution channel (ZARm), 2008−09 127
Table 93: Savory snacks, South Africa, expenditure per capita (ZAR), 2004−09 129
Table 94: Savory snacks, South Africa, forecast expenditure per capita (ZAR), 2009−14 130
Table 95: Savory snacks, South Africa, expenditure per capita ($), 2004−09 131
Table 96: Savory snacks, South Africa, forecast expenditure per capita ($), 2009−14 131
Table 97: Savory snacks, South Africa, consumption per capita (kg), 2004−09 132
Table 98: Savory snacks, South Africa, forecast consumption per capita (kg), 2009−14 132
Table 99: Savory snacks, Taiwan, value by category (NT$m), 2004−09 133
Table 100: Savory snacks, Taiwan, value forecast by category (NT$m), 2009−14 134
Table 101: Savory snacks, Taiwan, value by category ($m), 2004−09 136
Table 102: Savory snacks, Taiwan, value forecast by category ($m), 2009−14 137
Table 103: Savory snacks, Taiwan, volume by category (kg, million), 2004−09 139
Table 104: Savory snacks, Taiwan, volume forecast by category (kg, million), 2009−14 140
Table 105: Savory snacks, Taiwan, brand share by value (%), 2008−09 142
Table 106: Savory snacks, Taiwan, value by brand (NT$m), 2008−09 143
Table 107: Savory snacks, Taiwan, company share by value (%), 2008−09 145
Table 108: Savory snacks, Taiwan, value by company (NT$m), 2008−09 146
Table 109: Savory snacks, Taiwan, distribution channels by value (%), 2008−09 147
Table 110: Savory snacks, Taiwan, value by distribution channel (NT$m), 2008−09 147
Table 111: Savory snacks, Taiwan, expenditure per capita (NT$), 2004−09 149
Table 112: Savory snacks, Taiwan, forecast expenditure per capita (NT$), 2009−14 150
Table 113: Savory snacks, Taiwan, expenditure per capita ($), 2004−09 150
Table 114: Savory snacks, Taiwan, forecast expenditure per capita ($), 2009−14 151
Table 115: Savory snacks, Taiwan, consumption per capita (kg), 2004−09 151
Table 116: Savory snacks, Taiwan, forecast consumption per capita (kg), 2009−14 152