Competition for Share of Sustainability Expenditure in the Food and Drink Manufacturing Industry 2010-2012: Green Marketing Strategies and Drivers, Food and Drink Supplier Expenditure Activity, and Impact on Profitability

Report Summary

"Competition for Share of Sustainability Expenditure in the Food and Drink Manufacturing Industry 2010-2012: Green Marketing Strategies and Drivers, Food and Drink Supplier Expenditure Activity, and Impact on Profitability ” is a new report by ICD research in association with Food Business Review that analyzes how food and drinks industry supplier companies perceive sustainability; the specific marketing strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; green marketing budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading marketing decision makers.

Scope

• The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Opinions and forward looking statements on sustainability management of over 129 industry executives are captured in our in-depth survey, of which 70% represent Directors, C-levels & Departmental Heads
• Analysis on effective promotional channels and major drivers of green marketing, along with key steps of marketing green credentials
• Key topics include suppliers’ annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability
• In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Reasons To Buy

• Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers
• Identify the specific green marketing channels your competitors are using to win business
• Better promote your business by aligning your capabilities and business practices with your customers’ changing sustainability needs
• Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues
• Understand post recession modifications to sustainability initiatives to formulate company policies

Key Highlights

• Cost savings, managing corporate reputation and attracting new customers are major drivers influencing sustainability efforts in the food and drinks industry.
• Post recession some 73% of industry players are looking to increase their sustainability budget over the next 12 months, with only 27% looking to decrease it.
• Some 27% of companies in food and drinks industry consider green marketing to be more effective than traditional marketing, whereas 20% consider it to be less effective.
   

Table Of Contents

Chapter 1: Executive Summary

Chapter 2: Introduction
Heading: Profile Of Survey Respondents

Chapter 3: Sustainability In The Food and Drinks Industry
Heading: What sustainability means to the food and drinks industry
Heading: Leaders of sustainability in the food and drinks industry
Heading: Implementation of sustainability practices in the food and drinks industry
Heading: The drivers of sustainability in the food and drinks industry

Chapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In The Food and Drinks Industry
Heading: The importance of sustainability after the recession
Heading: Post recession spending trends
Heading: Post recession modifications to sustainability initiatives
Heading: Leading concerns in the effective implementation of sustainable practices

Chapter 5: Demand For Sustainability In 2010-2012
Heading: How sustainability initiatives will impact future profitability
Heading: Customer demand for sustainable products and services: regional growth forecasts
Heading: Predictions of customer spend on sustainability
Heading: Customer acceptance of green initiatives
Heading: Important attributes of sustainable development in the value chain

Chapter 6: Food and Drinks industry marketing spend activity
Heading: Annual marketing budgets: 2010-2011
Heading: Green marketing budgets in the food and drinks industry
Heading: Key promotional channels

Chapter 7: Food and Drinks Industry Green Marketing Dynamics
Heading: Is green marketing more effective than traditional marketing?
Heading: Major drivers of green marketing
Heading: Key steps of marketing green credentials

Chapter 8: Appendix

List of Table

Table 1: Count of global food and drinks industry survey respondents by company type (number of respondents), 2010 industry survey
Table 2: Buyer respondents by organization’s global company turnover (% buyer respondents), global food and drinks industry, 2010
Table 3: Count of global food and drinks industry survey respondents by company type (number of respondents), 2010 industry survey
Table 4: Buyer respondents by organization’s total employee size (% buyer respondents), global food and drinks industry, 2010
Table 5: Buyer respondents by region (% buyer respondents), global food and drinks industry, 2010
Table 6: Supplier respondents by job role (% supplier respondents), global food and drinks industry, 2010
Table 7: Supplier respondents by organization’s global company turnover (% supplier respondents), global food and drinks industry, 2010
Table 8: Supplier respondents by organization's total employee size (% supplier respondents), global food and drinks industry, 2010
Table 9: Supplier respondents by region (% supplier respondents), global food and drinks industry, 2010
Table 10: Food manufacturer: perceptions of sustainability in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Table 11: Food manufacturer: perceptions of sustainability in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Table 12: Food manufacturer: perceptions of sustainability in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Table 13: Perceptions of sustainability in the global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Table 14: Perceptions of sustainability in the global food and drinks industry by company turnover: (% all respondents), 2010-2011
Table 15: Regional Variations: Perceptions Of Sustainability In The Global Food And Drinks Industry (% All Respondents), 2010-2011
Table 16: Perceptions of sustainability in the global food and drinks industry by senior vs junior level respondents (% CEO/MD/VP/SVP/HoD/Director) vs (% Manager/Professional staff/staff) level respondents, 2010-2011
Table 17: Champions of sustainability in the global food and drinks industry: food manufacturer vs. drinks manufacturer vs. food and drinks industry supplier (% all respondents), 2010-2011
Table 18: Champions of sustainability in the global food and drinks industry by region: North America, Europe, Asia Pacific, rest of the world (% all respondents), 2010-2011
Table 19: Champions of sustainability in the global food and drinks industry by company turnover (% all respondents), 2010-2011
Table 20: Food manufacturer: level of implementation of sustainability practices in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Table 21: Drinks manufacturer: level of implementation of sustainability practices in the global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Table 22: Level of implementation of sustainability practices in the global food and drinks industry: (% food and drinks industry supplier respondents), 2010-2011
Table 23: Drivers of sustainability practices in the global food and drinks industry: buyer vs. supplier comparison (all respondents), 2010-2011
Table 24: Drivers of sustainability practices in the global food and drinks industry: food manufacturer vs. drinks manufacturer vs. food and drinks industry supplier (all respondents), 2010-2011
Table 25: Global food and drinks industry: the importance of sustainability after recession (% food manufacturer respondents), 2010-2011
Table 26: Global food and drinks industry: the importance of sustainability after recession (% drinks manufacturer respondents), 2010-2011
Table 27: Food and drinks industry supplier: the importance of sustainability in the global food and drinks industry after recession (% food and drinks industry supplier respondents), 2010-2011
Table 28: Regional variations: global food and drinks industry: the importance of sustainability after recession (% all respondents), 2010-2011
Table 29: Variations by company turnover: global food and drinks industry: the importance of sustainability after recession (% all respondents), 2010-2011
Table 30: Global food and drinks industry: senior level responses on the importance of sustainability after recession (% CEO/MD/VP/SVP/HoD/Director level respondents), 2010-2011
Table 31: Variations by company turnover: global food and drinks industry: the importance of sustainability after recession (% all respondents), 2010-2011
Table 32: Global food and drinks industry: post recession spending trends in sustainability: food manufacturer vs. drinks manufacturer: all 'increase' / all 'decrease' / all 'no change' responses (% all buyer respondents), 2010-2011
Table 33: Global food and drinks industry: post recession spending trends in sustainability: food manufacturer vs. drinks manufacturer: all 'increase' / all 'decrease' / all 'no change' responses (% all buyer respondents), 2010-2011
Table 34: Regional variations in the global food and drinks industry: post recession spending trends in sustainability (% all respondents), 2010-2011
Table 35: Variations by company turnover in the global food and drinks industry: post recession spending trends in sustainability (% all respondents), 2010-2011
Table 36: Variations by employee size in the global food and drinks industry: post recession spending trends in sustainability (% all respondents), 2010-2011
Table 37: Post  recession spending trends of companies who assign importance to sustainability after recession, global food and drinks industry (% all respondents expecting increase in budget), 2010-2011
Table 38: Regional variations in the global food and drinks industry: post  recession spending trends of companies who assign importance to sustainability after recession (% all respondents expecting increase in budget), 2010-2011
Table 39: How sustainability initiatives have changed in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Table 40: How sustainability initiatives have changed in the global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Table 41: Food and drinks industry supplier: how sustainability initiatives have changed in the global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Table 42: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: food manufacturer vs. drinks manufacturer (% buyer respondents), 2010-2011
Table 43: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: food manufacturer vs. drinks manufacturer (% buyer respondents), 2010-2011
Table 44: Global food and drinks industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% all respondents)
Table 45: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: regional variations (% all respondents), 2010-2011
Table 46: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% all respondents), 2010-2011
Table 47: How sustainability initiatives will impact future profitability in the global food and drinks industry: food manufacturer vs. drinks manufacturer (% all buyer respondents), 2010- 2012
Table 48: How sustainability initiatives will impact future profitability in the global food and drinks industry: food manufacturer vs. drinks manufacturer (% all buyer respondents), 2010- 2012
Table 49: Regional variations of how sustainability initiatives will impact future profitability in the global food and drinks industry (% all respondents), 2010-2012
Table 50: How sustainability initiatives will impact future profitability in the global food and drinks industry by company turnover (% all respondents), 2010-2012
Table 51: How sustainability initiatives will impact future profitability in the global food and drinks industry by employee size (% all respondents), 2010-2012
Table 52: Food manufacturer: forecast growth in customer demand for sustainability by country (food manufacturer respondents), 2010-2012
Table 53: Food manufacturer: forecast growth in customer demand for sustainability by country (food manufacturer respondents), 2010-2012
Table 54: Food and drinks industry supplier: forecast growth in customer demand for sustainability by country (food and drinks industry supplier respondents), 2010-2012
Table 55: Predictions of customer spend on sustainability in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Table 56: Predictions of customer spend on sustainability in the global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Table 57: Predictions of customer spend on sustainability in the global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Table 58: Predictions of customer spend on sustainability in the global food and drinks industry by senior level respondents (% of CEO/MD/VP/SVP/HoD/Director level respondents), 2010-2011
Table 59: Anticipated level of customer acceptance of green initiatives in the global food and drinks industry: (% of all respondents), 2010-2011
Table 60: Buyer vs. supplier comparison: anticipated level of customer acceptance of green initiatives in the global food and drinks industry (% of all respondents), 2010-2011
Table 61: Senior level respondents: anticipated level of customer acceptance of green initiatives in the global food and drinks industry (% of CEO/MD/VP/SVP/HoD/director level respondents), 2010-2012
Table 62: Food manufacturer: important attributes of sustainable development in the value chain, global food and drinks industry (% food manufacturer respondents), 2010-2011
Table 63: Drinks manufacturer: important attributes of sustainable development in the value chain, global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Table 64: Food and drinks industry supplier: important attributes of sustainable development in the value chain, global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Table 64: Annual marketing budgets in US$ in the global food and drinks industry (% all supplier respondents), 2010-2011
Table 66: Annual marketing budgets in US$ in the global food and drinks industry by region (% all supplier respondents), 2010-2011
Table 67: Annual marketing budgets in US$ in the global food and drinks industry by company turnover (% all supplier respondents), 2010-2011
Table 66: Annual marketing budgets in US$ in the global food and drinks industry by region (% all supplier respondents), 2010-2011
Table 68: Variations by company turnover in green marketing budgets (% all supplier respondents), global food and drinks industry, 2010-2011
Table 61: Variations in green marketing budgets by decision making authority (% all supplier respondents), global food and drinks industry, 2010-2011
Table 62: Variations in green marketing budgets by decision making authority (% all supplier respondents), global food and drinks industry, 2010-2011
Table 69: Food and drinks industry supplier: global food and drinks industry: key promotional channels (% all supplier respondents), 2010-2011
Table 71: Green marketing vs. traditional marketing: global food and drinks industry: food and drinks industry supplier (% all supplier respondents), 2010-2011
Table 72: Regional variations: green marketing vs. traditional marketing, global food and drinks industry supplier (% all supplier respondents), 2010-2011
Table 73: Company turnover variations: green marketing vs. traditional marketing, global food and drinks industry (% of all supplier respondents), 2010-2011
Table 69: Senior level respondents: green marketing vs. traditional marketing, global food and drinks industry (% of CEO/MD/VP/SVP/HoD/Director level respondents), 2010-2011
Table 75: Green marketing drivers: food and drinks industry supplier (% of all supplier respondents), global food and drinks industry, 2010-2011
Table 76: Regional variations: green marketing drivers (% of all supplier respondents), global food and drinks industry, 2010-2011
Table 77: Regional variations in earmarked budget for sustainable products and services (% all buyer respondents), global food and drinks industry, 2010-2011
Table 76: Regional variations: green marketing drivers (% of all supplier respondents), global food and drinks industry, 2010-2011
Table 75: Variations by decision making authority: green marketing drivers (% all supplier respondents), global food and drinks industry, 2010-2011
Table 75: Green marketing drivers: food and drinks industry supplier (% of all supplier respondents), global food and drinks industry, 2010-2011
Table 77: Regional variations: marketing green credentials (% of all supplier respondents), global food and drinks industry, 2010-2011
Table 78: Company turnover variations: marketing green credentials (% of all supplier respondents), global food and drinks industry, 2010-2011
Table 79: Senior level respondents: marketing green credentials, global food and drinks industry (% of CEO/MD/VP/SVP/HoD/Director level respondents), 2010-2011
Table 80: Full survey results – closed questions

List of Figure

Figure 1: Food manufacturer: perceptions of sustainability in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Figure 2: Drinks manufacturer: perceptions of sustainability in the global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Figure 3: Perceptions of sustainability in the global food and drinks industry: food manufacturer vs. drinks manufacturer (% all buyer respondents), 2010-2011
Figure 4: Perceptions of sustainability in the global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Figure 5: Perceptions of sustainability in the global food and drinks industry by company turnover: (% all respondents), 2010-2011
Figure 6: Regional variations: perceptions of sustainability in the global food and drinks industry (% all respondents), 2010-2011
Figure 7: Perceptions of sustainability in the global food and drinks industry by senior vs junior level respondents (% CEO/MD/VP/SVP/HoD/Director) vs (% Manager/Professional staff/staff) level respondents, 2010-2011
Figure 8: Champions of sustainability in the global food and drinks industry: food manufacturer vs. drinks manufacturer vs. food and drinks industry supplier (% all respondents), 2010-2011
Figure 9: Champions of sustainability in the global food and drinks industry by region: North America, Europe, Asia Pacific, rest of the world (% all respondents), 2010-2011
Figure 10: Champions of sustainability in the global food and drinks industry by company turnover (% all respondents), 2010-2011
Figure 11: Food manufacturer: level of implementation of sustainability practices in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Figure 12: Drinks manufacturer: level of implementation of sustainability practices in the global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Figure 13: Level of implementation of sustainability practices in the global food and drinks industry: (% food and drinks industry supplier respondents), 2010-2011
Figure 14: Regional variations: level of implementation of sustainability practices in the global food and drinks industry (% 'in the process of implementing' and 'implemented' combined respondents), 2010-2011
Figure 15: Variations by company turnover: level of implementation of sustainability practices in the global food and drinks industry (% 'in the process of implementing' and 'implemented' respondents), 2010-2011
Figure 16: Drivers of sustainability practices in the global food and drinks industry: difference in views, buyers vs. suppliers (net difference in ranking), global, 2010
Figure 17: Drivers of sustainability practices in the global food and drinks industry: buyer vs. supplier comparison (all respondents), 2010-2011
Figure 18: Drivers of sustainability practices in the global food and drinks industry: food manufacturer vs. drinks manufacturer vs. food and drinks industry supplier (all respondents), 2010-2011
Figure 19: Regional variations: high influence drivers of sustainability practices in the global food and drinks industry (% of all high influence respondents), 2010-2011
Figure 20: Regional variations: high influence drivers of sustainability practices in the global food and drinks industry (% of all high influence respondents), 2010-2011
Figure 21: Global food and drinks industry: the importance of sustainability after recession (% food manufacturer respondents), 2010-2011
Figure 22: Global food and drinks industry: the importance of sustainability after recession (% drinks manufacturer respondents), 2010-2011
Figure 23: Food and drinks industry supplier: the importance of sustainability in the global food and drinks industry after recession (% food and drinks industry supplier respondents), 2010-2011
Figure 24: Regional variations: global food and drinks industry: the importance of sustainability after recession (% all respondents), 2010-2011
Figure 25: Variations by company turnover: global food and drinks industry: the importance of sustainability after recession (% all respondents), 2010-2011
Figure 26: Global food and drinks industry: post recession spending trends in sustainability: food manufacturer vs. drinks manufacturer (% all buyer respondents), 2010-2011
Figure 27: Global food and drinks industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% all respondents), 2010-2011
Figure 28: Regional variations in the global food and drinks industry: post recession spending trends in sustainability (% all respondents), 2010-2011
Figure 29: Variations by company turnover in the global food and drinks industry: post recession spending trends in sustainability (% all respondents), 2010-2011
Figure 30: Variations by employee size in the global food and drinks industry: post recession spending trends in sustainability (% all respondents), 2010-2011
Figure 31: How sustainability initiatives have changed in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Figure 32: How sustainability initiatives have changed in the global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Figure 33: Food and drinks industry supplier: how sustainability initiatives have changed in the global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Figure 34: How sustainability initiatives have changed in the global food and drinks industry by region: North America, Europe, Asia Pacific, Rest Of The World ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 35: How sustainability initiatives have changed in the global food and drinks industry by company turnover: ('in the process of implementing' and 'implemented' responses combined), 2010-2011
Figure 36: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: food manufacturer vs. drinks manufacturer (% buyer respondents), 2010-2011
Figure 37: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: food and drinks industry supplier (% all respondents), 2010-2011
Figure 38: Global food and drinks industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% all respondents)
Figure 39: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: regional variations (% all respondents), 2010-2011
Figure 40: Global food and drinks industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% all respondents), 2010-2011
Figure 41: How sustainability initiatives will impact future profitability in the global food and drinks industry: food manufacturer vs. drinks manufacturer (% all buyer respondents), 2010- 2012
Figure 42: How sustainability initiatives will impact future profitability in the global food and drinks industry: buyers vs. suppliers (% all buyer respondents), 2010- 2012
Figure 43: Food manufacturer: forecast growth in customer demand for sustainability by country (food manufacturer respondents), 2010-2012
Figure 44: Drinks manufacturer: forecast growth in customer demand for sustainability by country (drinks manufacturer respondents), 2010-2012
Figure 45: Food and drinks industry supplier: forecast growth in customer demand for sustainability by country (food and drinks industry supplier respondents), 2010-2012
Figure 46: Predictions of customer spend on sustainability in the global food and drinks industry (% food manufacturer respondents), 2010-2011
Figure 47: Predictions of customer spend on sustainability in the global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Figure 48: Predictions of customer spend on sustainability in the global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Figure 49: Predictions of customer spend on sustainability in the global food and drinks industry by region (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 50: Predictions of customer spend on sustainability in the global food and drinks industry by company turnover (% of sum of 'a majority would be willing to pay more' and 'a majority would be willing to switch products and pay more' respondents), 2010-2011
Figure 51: Food manufacturer: important attributes of sustainable development in the value chain, global food and drinks industry (% food manufacturer respondents), 2010-2011
Figure 52: Drinks manufacturer: important attributes of sustainable development in the value chain, global food and drinks industry (% drinks manufacturer respondents), 2010-2011
Figure 53: Food and drinks industry supplier: important attributes of sustainable development in the value chain, global food and drinks industry (% food and drinks industry supplier respondents), 2010-2011
Figure 54: Regional variations: important attributes of sustainable development in the value chain, global food and drinks industry: sum of 'very important' and 'important' combined (% all respondents), 2010-2011
Figure 55: Variations by company turnover: important attributes of sustainable development in the value chain, global food and drinks industry: sum of 'very important' and 'important' combined (% all respondents), 2010-2011
Figure 56: Annual marketing budgets in US$ in the global food and drinks industry (% all supplier respondents), 2010-2011
Figure 56: Annual marketing budgets in US$ in the global food and drinks industry (% all supplier respondents), 2010-2011
Figure 57: Annual marketing budgets in US$ in the global food and drinks industry by region (% all supplier respondents), 2010-2011
Figure 61: Earmarked budget for green marketing (% all supplier respondents), global food and drinks industry, 2010-2011
Figure 62: Earmarked budget for green marketing (% all supplier respondents), global food and drinks industry, 2010-2011
Figure 63: Regional Variations In Green Marketing Budgets (% All Supplier Respondents), Global food and drinks Industry, 2010-2011
Figure 64: Variations in green marketing budgets by decision making authority (% all supplier respondents), global food and drinks industry, 2010-2011
Figure 66: Food and drinks industry supplier: global food and drinks industry: key promotional channels (% all supplier respondents), 2010-2011
Figure 67: Regional variations: global food and drinks industry: key promotional channels (% all supplier respondents), 2010-2011
Figure 68: Company turnover variations: key promotional channels (% all supplier respondents): global food and drinks industry, 2010-2011
Figure 68: Variations by decision making authority: key promotional channels (% all supplier respondents): global food and drinks industry, 2010-2011
Figure 71: Green marketing vs. traditional marketing: global food and drinks industry: food and drinks industry supplier (% all supplier respondents), 2010-2011
Figure 72: Regional variations: green marketing vs. traditional marketing, global food and drinks industry supplier (% all supplier respondents), 2010-2011
Figure 73: Company turnover variations: green marketing vs. traditional marketing, global food and drinks industry (% of all supplier respondents), 2010-2011
Figure 75: Green marketing drivers: food and drinks industry supplier (% of all supplier respondents), global food and drinks industry, 2010-2011
Figure 76: Regional variations: green marketing drivers (% of all supplier respondents), global food and drinks industry, 2010-2011
Figure 77: Company turnover variations: green marketing drivers (% of all supplier respondents), global food and drinks industry, 2010-2011
Figure 77: Employee size variations: green marketing drivers (% of all supplier respondents), global food and drinks industry, 2010-2011
Figure 79: Variations by decision making authority: green marketing drivers (% all supplier respondents), global food and drinks industry, 2010-2011
Figure 79: Food and drinks industry supplier: marketing green credentials (% of all supplier respondents), global food and drinks industry, 2010-2011
Figure 80: Regional variations: marketing green credentials (% of all supplier respondents), global food and drinks industry, 2010-2011
Figure 81: Company turnover variations: marketing green credentials (% of all supplier respondents), global food and drinks industry, 2010-2011