Table Of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
New Consumer Insight reports 4
The Country Statistics Database 4
Company Intelligence 4
What this report is about 5
How to use this report 5
Market definition 6
Table of Contents 7
List of Figures 8
List of Tables 9
Country Overview 10
Economic overview 10
Demographic overview 11
Alcoholic Beverages Sector Profile 13
Indian alcoholic beverages sector size and growth 13
Alcoholic beverages sector: a global perspective 15
Comparison with other growth economies 16
Alcoholic Beverages Sector Markets 17
Indian alcoholic beverages sector markets by value/volume 17
Future prospects 20
Leading categories 21
Lagging categories 23
Key Trends 24
Demographic and economic trends 24
Increasing wealth and a large young population drive demand 24
Opportunities in the rural markets 25
Consumer trends 26
Teetotalers and moderate drinkers 26
Rising alcohol consumption among women 27
The popularity of on-trade consumption 29
Industry trends 29
Armed forces are the chief alcohol consumers 29
High taxation 30
Strict legislative policy in the offing 32
Indian drinks manufacturers are looking to the international market 32
Coffee shops: the new distribution channel 33
Leading players and their shares 34
Brand portfolio of key players 35
Presence of leading players in various markets of the alcoholic beverages sector 36
Key players by markets and their ranks 37
Leading local player profiles 39
UB Group 39
United Breweries Limited 39
United Spirits Limited 39
Mohan Meakin Limited 40
Radico Khaitan Limited 40
Allied Blenders & Distillers 40
John Distilleries Limited 41
New Product Launches in India 42
Overview 42
Product launches by top players 43
Recent M&A Deals 45
Consumption and Usage Data 46
Urban/rural consumption 46
Male/female consumption 46
Consumption by age group 48
Conclusion 49
Highlights 49
Research Methodology 50
Methodology overview 50
Secondary research 51
Market modeling 52
Creating an initial data model 52
Revising the initial data model 52
Creating a final estimate 52
Creating demographic value splits 53
Primary research 53
Data finalization 53
Ongoing research 54
Appendix 55
Further reading 55
Feedback 55
Ask the analyst 55
Datamonitor consulting 55
Disclaimer 55
List of Tables
Table 1: Alcoholic beverages market definitions 6
Table 2: Indian alcoholic beverages sector: top 10 players by company share and by product launches 43
Table 3: Alcoholic beverages sector: examples of M&A deals in 2009 and 2010 45
List of Figures
Figure 1: GDP growth in India and other growth economies, 2003-15f 10
Figure 2: Population in India, by age group and median age, 2003-15f 12
Figure 3: Indian alcoholic beverages sector sales volume, 2004-14f 14
Figure 4: India vs global alcoholic beverages sector sales volume (2009) and growth (2008-09) 15
Figure 5: Alcoholic beverages sector volume growth in BRIC economies, 2004-14f 16
Figure 6: Indian alcoholic beverages sector sales: market contribution by volume and value, 2009 17
Figure 7: Indian alcoholic beverages sector: volume and growth by market, 2008-09 18
Figure 8: Indian alcoholic beverages sector: volume and growth by market, 2004-09 and 2009-14f 20
Figure 9: An example of innovative marketing: Diageo's Smirnoff Lime Vodka 21
Figure 10: Indian alcoholic beverages sector: leading categories (by value) in terms of 2008-09 growth rates (%) 22
Figure 11: Indian alcoholic beverages sector: lagging categories in terms of 2008-09 growth rates (%) by value 23
Figure 12: Gross disposable income per household, 2005-15f 24
Figure 13: Rural and urban profile of India 25
Figure 14: Per capita consumption of alcohol among BRIC economies 26
Figure 15: Attention paid to the amount of alcohol consumed, by gender 27
Figure 16: Number of overall alcoholic beverage occasions in India, by gender (millions), 2004-14f 28
Figure 17: Countries categorized by the relative price of spirits and excise tax 30
Figure 18: Countries categorized by the relative price of beer and excise tax 31
Figure 19: Revenue earned from the sale of alcoholic beverages (%), by state, 1992-99 32
Figure 20: Indian alcoholic beverages sector: leading players and their ranks, 2009 34
Figure 21: Indian alcoholic beverages sector: brand portfolio of key players 35
Figure 22: Indian alcoholic beverages sector: presence of the key players across markets, 2009 36
Figure 23: Indian alcoholic beverages sector: market share of top five players vs others, by market, 2008 37
Figure 24: Indian alcoholic beverages sector: top five players by market, 2009 38
Figure 25: Indian alcoholic beverages sector: new product launches by market (% contribution), 2009 42
Figure 26: Indian alcoholic beverages sector: new product launches by sector, 2009 44
Figure 27: Indian alcoholic beverages sector: consumption split by urban/rural population, 2009 46
Figure 28: Consumption of alcohol in India, by gender 47
Figure 29: Indian alcoholic beverages sector: consumption split by gender, 2008 47
Figure 30: Indian alcoholic beverages sector: consumption by age group, 2009 48
Figure 31: Conclusion 49
Figure 32: Annual data review process 51