Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Health and Wellness

Published: April 2015
No. of Pages: 85
    ReportsandReports

Summary

“Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Health and Wellness” provides expert insight into emerging opportunities in health and wellness, driven by Canadean's 2015 survey of 52,000 consumers in 48 countries. This makes it an extremely detailed, recent, and international study of consumer attitudes towards how they look and feel.

Key Findings

  • Consumers across the globe are becoming more image conscious and feeling under pressure to look good. This is being brought about by the belief that better looking consumers have better opportunities in life
  • Almost half of all consumers across the globe are on a diet in order to try and lose weight or avoid putting it on. Consumers are taking steps to improve their waistlines such as reducing portion sizes, cooking from scratch more, and paying close attention to the level of “dietary evils” in food and drink
  • Consumers are particularly concerned about heart health and cancer in both developed and developing economies. Consumers are not just worried about the day-to-day health issues arising from their lifestyles but also the long-term consequences
  • Once seen as something of a social taboo, consumers are becoming more open when it comes to the issue of mental wellbeing, as the proportion of consumers who feel stressed, tired, and say they are suffering from sleep-related problems becomes more noticeable
  • The proportion of consumers who say they are suffering from allergies and intolerances exceeds the estimates set by respected health organizations. This is a result of consumers misdiagnosing themselves as they take greater self-responsibility for their health and research subjects more

Synopsis

“Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Health and Wellness” identifies opportunities for CPG brands worldwide to launch products built on beauty and health claims, by analyzing current consumer attitudes to their image, physical health, mental health, and allergies and intolerances. This expert insight is based on the results of Canadean's 2015 survey of 52,000 consumers in 48 countries, giving readers a snapshot of how health and wellness trends are affecting consumer behavior in their country right now. This report includes:

  • Analysis of current consumer attitudes to their image, their diets, health conditions and diseases, mental health, and allergies and intolerances
  • Results by country of Canadean's Attitudes and Behaviors survey, which surveyed 52,000 consumers in 48 countries
  • Recommendations for manufacturers on how they should target opportunities in the health and wellness space

Reasons To Buy

  • This report will help brands better understand consumers' health and wellness needs
  • This will allow them to improve the success rate of new product development and launch more successful advertising campaigns by identifying unmet needs, and having a more accurate view of consumers' current attitudes and behaviors on topics such as weight, stress, lifestyle diseases, and beauty
  • Canadean's Attitude and Behavior survey provides an extremely detailed, recent, and international study of consumer attitudes towards how they look and feel

Published By: GlobalData
Product Code: Canadean11209


Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:


Why ReportsnReports.com?

  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: sales@reportsandreports.com Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: