K-12 Testing Market Forecast 2011

Report Summary

K-12 Testing Market Forecast 2011 applies Simba Information’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.

This all-new edition of Simba’s popular Academic Testing report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.

K-12 Testing Market Forecast offers a comprehensive overview of statewide, district and classroom testing, with a specific focus on the shifting testing landscape as a result of policy changes and progress in the drive to move testing online.

Specific topics include:

• Market size by segment: state tests and classroom assessment,
• Segment growth drivers,
• Impact of federal policy changes,
• State penetration by leading testing firms,
• Current major contract awards,
• Contract opportunities amid changing state testing policies,
• Growth outlook of online testing.

K-12 Testing Market Forecast 2011 also provides a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market.

K-12 Testing Market Forecast 2011 is a must-have market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals charged with developing strategies to succeed in the U.S. school testing market.

Table Of Contents

Methodology

Executive Summary

Chapter 1: Industry Size and Structure
Introduction
The Changing Focus of Testing
Testing Market Size and Segments
Consolidating Market in High Stakes State Tests
Classroom Assessment: Low Stakes but Vital Role
Acceptance of Common Core State Standards Alters Landscape
Consortia Race to Define Testing Future
Integrating Through Common Core Assessments
Case Study: Delaware Tries Assessment Linkage
Ramifications of Common Testing Proliferate
Cost Decrease—Maybe; Competition Increases—Probably
Federal Policy Sets the Stage
Monitoring Progress is Key to National Ed Tech Proposal
Federal Funding Powers Change
Table 1.1: PreK-12 Testing Terminology
Table 1.2: Testing Segment Market Share of Instructional Media in U.S. Classrooms, 2008-2009 vs. 2009-2010
Table 1.3: Race to the Top Assessment Grant Participants

Chapter 2: Trends to Watch
Introduction
2010 Begins a Time of Transition
Potential Changes to Industry Structure
The Changing Customer
Integration of Assessment and Instruction
Forming Partnerships and Alliances for Solutions
Room for Continued Customization
Open Source Will Impact Delivery

Chapter 3: The Move Online
Introduction
Race to the Top Leads Drivers of Move Online
Online Accounts for One-Fifth of Testing
States’ Commitments to Online Varies
Bumps in the Digital Highway in Florida
Oregon Takes Second Stab at Moving Online
Online Formative Assessment Movement Projected to Accelerate
Table 3.1: Inroads of Computer-Based Assessments in States, 2009
Table 3.2: Estimated K-12 Online Assessment Market, 2009-2010

Chapter 4: Conclusions & Outlook
Introduction
Future Growth Potential: ELL and Alternate Exams
Future Growth Potential: High School Testing
Future Growth Potential: Science and Technology
Funding Constrains Dampen Short-Term Growth
Overall K-12 Testing Forecast to Grow Between 2% and 5%
Online Growth Outpaces Print Format
Table 4.1: K-12 Testing Growth Forecast, 2009-2010-2013-2014
Table 4.2: Online K-12 Assessments Growth Forecast 2009-2010-2013-2014

Chapter 5: Who’s Who
CTB/McGraw-Hill
Data Recognition Group
Educational Testing Services
eInstruction
Internet Testing Systems
Measured Progress
Northwest Evaluation Association
Pearson Assessment & Information Group
Questar Asssessment Inc.
Qwizdom
Renaissance Learning
Riverside Publishing
SEG Assessment
Scantron
Vantage Learning
Wireless Generation