Flavour Trends in Juice Drinks and Iced Tea Drinks

Published: August 2010
No. of Pages: 93

Price

Report Summary

Using a combination of textual commentary, analysis, data tables and Marimekko charts, the Flavour Trends in Juice and Iced Tea Drinks report provides an overview of flavour trends for the four key juice categories: 100% juice, nectars (25-99% juice) juice drinks (up to 25% juice) and iced/ready-to-drink tea drinks.

The report details the leading flavours and market drivers, for example:
Orange is still at the number one spot with a share fluctuating at around 20%
The fastest growing flavours in 2009 were mixed combinations featuring 2, 3 or more fruits
Superfruits like pomegranate and acai are being added to flavour mixes, driven by the continuing health trend
Lemon is forecasted to take share from orange, driven especially by market trends in China and Turkey
Lemon accounts for over half the Indian market but does not even appear in the top 10 of several European markets

Content includes:

Executive Summary analysing:
Category growth trends
Flavour ranking
Key players/brands
Pricing
Flavours to watch, including the fastest growing flavours by category 2007-2010 forecast
Key flavour houses, including key activity and strategy
Marimekko chart showing top 5 flavours globally* by category, 2009
Regional overviews (East & West Europe, Asia, Latin America)
Key individual country profiles (Argentina, Brazil, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Spain, Thailand, Turkey, Ukraine, United Kingdom, USA, Vietnam)
Marimekko charts showing top 5 flavours by category for each region and country, 2009
Top 10 flavours volume tabled by region and country, 2005 to 2009
Commentary on key drivers and trends for each region and country
Commentary on key drivers and trends in Australia, South Africa & Nigeria
aggregate of 53 markets

Flavour Trends in Juice Drinks and Iced Tea Drinks

Table Of Contents

EXECUTIVE SUMMARY
Highlights
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Flavours to Watch: Innovation Focuses on Mixes
Figure 1 – France, Nestea Vitao Acai/Blueberry (Nestle)
Figure 2 – USA, SoBe Lifewater Goji Melon (PepsiCo)
Figures 3 & 4 – Germany, Hohes C Domestic Fruit (Eckes-Granini)
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Fastest Growing Flavours by Category, 2007-2010F

Table - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009

The Flavour Ranking: Orange Number One
Figure 5 – China, Shuirong C100 (Nongfushanquan)
Figure 6 – Japan, Refresh (Kagome)
Figure 7 – Japan, I Love Vegi (Suntory)
Key Players/Brands
Pricing: FCOJ Prices Rocketing
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Category Growth, 2005-2009
Category Growth Trends

Table - Flavour Houses: Key Players – Company Name, Key Activity, Strategy, 2009 Revenue

EAST EUROPE OVERVIEW
Chart - East Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009

Table - East Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009

Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 8 – Turkey, Uludag Limonata (Erbak Uludag)
Figure 9 – Turkey, Buzz Limonata (Dimes)
EAST EUROPE KEY MARKET PROFILES
Czech Republic, Poland, Russia, Turkey, Ukraine
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009