Table Of Contents
Canadean Bulgaria Beer Market Insights Report 2010
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.2 – Economic Indicators, 2001-2011F
Table 1.3 – Average Monthly Temperatures (Sofia) 2005-2009
Table 1.4.1 – East Europe Beverage Consumption Per Capita, Litres Per Capita, 2000-2010F
Table 1.4.2 – East Europe Beverage Consumption Per Capita, % Share, 2000-2010F
Table 1.4.3 – East Europe Beverage Consumption Per Capita, Growth, 2000-2010F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2009
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type - Speciality Beer
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Table 3.1 – Top Ten Beer Brands, Volume, 2007-2009
Table 3.2 – Top Ten International Premium and Superpremium Beer Brands, Volume, 2007-2009
Table 3.3 – Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity 2009
INDUSTRY STRUCTURE
Chart – Leading Brewers/Importers, 2009
Brewers
PACKAGING
Chart – Beer Consumption by Pack Material/Type, 2009
Packaging Trends
CHANNEL ANALYSIS
Chart – Beer Distribution by Channel, 2009
Chart – Beer Consumption by Price Segment, 2009
Market Valuation and Pricing
Table – Beer Market Valuation, 2008-2010F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2005-2009
Table 3.6.1 – Leading Retail Groups for Beer, 2009
Table 3.8 – Leading Importers and Distributors, 2009
Table 3.9 – Trade Margin Build-Up Model, 2009
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2008-2010
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2008-2010
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 1999-2010F
Commercial Beverage Consumption Per Capita, % Share, 1999-2010F
Commercial Beverage Consumption Per Capita, Growth, 1999-2010F
Commercial Beverage Consumption, Million Litres, 1999-2010F
Alcoholic Beverage Consumption Per Capita – Litres of Pure Alcohol (LPA) Per Capita, 1999-2010F
Beer Production/Trade/Consumption, Volume, 1999-2010F
Beer Production/Trade/Consumption, Growth, 1999-2010F
Consumption of FABs, 1999-2010F
Beer Imports by Main Country, 2006-2010F
Beer Exports by Main Country, 2006-2010F
Beer Market Valuation, 2008-2010F
Beer Consumption by Type – Local Definition, 2006-2010F
Beer Consumption by Type – Standard Price Segmentation, 2006-2010F
Beer Consumption by Type – Alcoholic Strength, 2006-2010F
Beer Consumption by Type, 2006-2010F
Beer Consumption by Type – Geographic Scope, 2006-2010F
All Trademarks by Local Operator, 2005-2009
Beer Brands by Local Definition, 2005-2009
Beer Brands by Standard Price Segmentation, 2005-2009
Beer Brands by Alcoholic Strength, 2005-2009
Beer Brands by Type, 2005-2009
Imported Beer Brands by Origin, 2005-2009
Licensed Beer Brands, 2005-2009
Beer Private Label Brands, 2005-2009
Beer Trademark Owners, 2005-2009
Beer Local Operators, 2005-2009
Leading Brewers/Importers, 2005-2009
Beer Consumption by Pack Type/Material/Size, 2006-2010F
Beer Distribution by Channel – Off-Premise v On-Premise, 2006-2010F
Section 4 Brewer Profiles
BREWER PROFILES
BOLYARKA – VT D
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart - Bolyarka Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart - Bolyarka Full Brand List, ABV%, Pack Type
Chart – Bolyarka Brand Volumes, 2005-2009
BREWINVEST
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart - Brewinvest Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart - Brewinvest Full Brand List, ABV%, Pack Type
Chart – Brewinvest Brand Volumes, 2005-2009
BULBREW
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart – Bulbrew Production History, 000s HL, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart - Bulbrew Full Brand List, ABV%, Pack Type
Chart – Bulbrew BG Brand Volumes, 2005-2009
CARLSBERG BULGARIA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – Carlsberg Bulgaria Production History, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Carlsberg Bulgaria Full Brand List, ABV%, Pack Type
Chart – Carlsberg Bulgaria Brand Volumes, 2005-2009
STARBEV BULGARIA (FORMERLY INBEV AND INTERBREW)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart – Starbev Bulgaria Production History, 2005-2009
Chart – Breweries, Capacity, 000s HL
Chart – Starbev Bulgaria Full Brand List, ABV%, Pack Type
Chart – InBev Bulgaria Brand Volumes, 2008-2009
METHODOLOGY
BEER ATTRIBUTES DEFINITIONS
PRODUCT DEFINITIONS
PACKAGING DEFINITIONS
GLOSSARY
MAP