Table Of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Vehicle Rental, Leasing And Fleet Management Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Vehicle Rental, Leasing And Fleet Management Market Growth Outlook
Heading: Regional Growth Forecasts In The Vehicle Rental, Leasing And Fleet Management Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Vehicle Rental, Leasing And Fleet Management Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Vehicle Rental, Leasing And Fleet Management Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Vehicle Rental, Leasing And Fleet Management Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Vehicle Rental, Leasing And Fleet Management Industry Suppliers
Heading: Future Investment By Media Channel: Vehicle Rental, Leasing And Fleet Management Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Technology
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Table
Table 1: Count Of UK Vehicle Rental, Leasing And Fleet Management Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 5: Supplier Respondents By Job Role (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 8: Company Revenue Growth Optimism Trend By UK Vehicle Rental, Leasing And Fleet Management Industry Company Type: Company Vehicle Users, Company Vehicle And Service Suppliers (% All Respondents), 2009-2010
Table 9: Company Revenue Growth Optimism In The UK Vehicle Rental, Leasing And Fleet Management Industry By Turnover (% All Respondents), 2010
Table 10: Company Vehicle User Predictions Of The Fastest And Slowest Growing Industry Sectors (% Company Vehicle User Respondents), 2010
Table 11: Company Vehicle And Service Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Company Vehicle And Service Supplier Respondents), 2010
Table 12: Company Vehicle User Vs. Company Vehicle And Service Supplier Vs.: Leading Business Concerns For The Period 2010-2011 Among UK Vehicle Rental, Leasing And Fleet Management Industry Buyers And Suppliers (% All Respondents), 2010
Table 13: Leading Business Concerns For The Period 2010-2011 Among UK Vehicle Rental, Leasing And Fleet Management Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 14: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Vehicle Rental, Leasing And Fleet Management Industry (% All Respondents), 2010
Table 15: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Vehicle Rental, Leasing And Fleet Management Industry – Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 16: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Vehicle Rental, Leasing And Fleet Management Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 17: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Vehicle Rental, Leasing And Fleet Management Industry (% All Respondents), 2010
Table 18: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Vehicle Rental, Leasing And Fleet Management Industry – Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 19: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Vehicle Rental, Leasing And Fleet Management Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 20: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Vehicle Rental, Leasing And Fleet Management Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 21: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Vehicle Rental, Leasing And Fleet Management Industry: Company Vehicle User (% Buyer Respondents), 2010
Table 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Vehicle Rental, Leasing And Fleet Management Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 23: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Vehicle Rental, Leasing And Fleet Management Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Vehicle Rental, Leasing And Fleet Management Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 25: Annual Marketing Budget In US$: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 26: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 27: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 28: Company Vehicle And Service Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Company Vehicle And Service Supplier Respondents), 2010
Table 29: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010 (With Comparison To 2009 Expectations)
Table 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010 (With Comparison To 2009 Expectations)
Table 31: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 32: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 33: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 34: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 35: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 36: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 37: Key Marketing Aims Over The Next Year: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 38: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 39: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 40: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 41: Company Vehicle And Service Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Company Vehicle And Service Supplier Respondents), 2010
Table 42: Most Rated New Media Channels For New Business Generation: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 43: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 44: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 45: Critical Success Factors For Choosing A Marketing Agency: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 46: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 47: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 48: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2009
Table 49: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Table 50: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2009
Table 51: Company Vehicle And Service Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Company Vehicle And Service Supplier Respondents), 2010
Table 52: Company Vehicle And Service Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Company Vehicle And Service Supplier Respondents), 2010
Table 53: Survey Data Results-Closed Questions
List of Figure
Figure 1: Company Revenue Growth Optimism Trend In The UK Vehicle Rental, Leasing And Fleet Management Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By UK Vehicle Rental, Leasing And Fleet Management Industry Company Type: Company Vehicle Users, Company Vehicle And Service Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism In The UK Vehicle Rental, Leasing And Fleet Management Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 4: Key Expected Changes In Business Structure In The UK Company Vehicle User Industry (% Company Vehicle User Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The UK Company Vehicle And Service Supplier Industry (% Company Vehicle And Service Supplier Respondents), 2010
Figure 6: Merger And Acquisition Activity Expectations Over The Next 12 Months In The UK Company Vehicle User Industry (% Company Vehicle User Industry Respondents), 2009-2010 Trend Forecast
Figure 7: Merger And Acquisition Activity Expectations Over The Next 12 Months In The UK Company Vehicle And Service Supplier Industry (% Company Vehicle And Service Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 8: Company Vehicle User Predictions Of The Fastest And Slowest Growing Industry Sectors (% Company Vehicle User Respondents), 2010
Figure 9: Company Vehicle And Service Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Company Vehicle And Service Supplier Respondents), 2010
Figure 10: Leading Business Concerns For The Period 2010-2011 Among UK Vehicle Rental, Leasing And Fleet Management Industry Buyers And Suppliers (% All Respondents), 2010
Figure 11: Company Vehicle User Vs. Company Vehicle And Service Supplier Vs.: Leading Business Concerns For The Period 2010-2011 Among UK Vehicle Rental, Leasing And Fleet Management Industry Buyers And Suppliers (% All Respondents), 2010
Figure 12: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Vehicle Rental, Leasing And Fleet Management Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 13: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Vehicle Rental, Leasing And Fleet Management Industry: Company Vehicle User (% Buyer Respondents), 2010
Figure 14: Annual Marketing Budget In US$: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 15: Annual Marketing Budget In US$: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2009
Figure 16: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 17: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2009
Figure 18: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 19: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2009
Figure 20: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010 (With Comparison To 2009 Expectations)
Figure 21: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010 (With Comparison To 2009 Expectations)
Figure 22: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 23: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 24: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 25: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 26: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 27: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 28: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 29: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 30: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 31: Key Marketing Aims Over The Next Year: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 32: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 33: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 34: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 35: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 36: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 37: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 38: Most Rated New Media Channels For New Business Generation: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 39: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 40: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 41: Critical Success Factors For Choosing A Marketing Agency: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 42: Critical Success Factors For Choosing A Marketing Agency: Company Vehicle And Service Supplier (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2009
Figure 43: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010
Figure 44: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2009
Figure 45: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), UK Vehicle Rental, Leasing And Fleet Management Industry, 2010